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THE GAP
How to not suck as an early stage founder
   aka FAKE IT TILL YOU MAKE IT


           Vijay Nathan
       Co-founder & CEO of MyReci
                MBA ’11
             @VijayRNathan

              #eship12
Who am I?
Who am I?
Don’t Listen to Me!
Don’t Listen to Me!

     Not funded
Don’t Listen to Me!

     Not funded

    I still make $0
Don’t Listen to Me!

             Not funded

            I still make $0

VCs don’t want to get in my pants (yet)
Don’t Listen to Me!

             Not funded

            I still make $0

VCs don’t want to get in my pants (yet)

Yesterday, I put my boxers on backwards
BUT THE ONE THING
   I DO HAVE IS
PERSPECTIVE
Building the largest online community for cooks
           from around the world to:
Building the largest online community for cooks
                from around the world to:

Collect all of your recipes from anywhere in one place
Building the largest online community for cooks
                from around the world to:

Collect all of your recipes from anywhere in one place
     Discover new inspiration from other cooks
Building the largest online community for cooks
                from around the world to:

Collect all of your recipes from anywhere in one place
     Discover new inspiration from other cooks
Share their food & cooking experiences with the world
What
you learn
in school
What
you learn
in school



       Day 1
      Minute 1
What
you learn
in school



       Day 1       When you
      Minute 1      can really
                   apply what
                 you’ve learned
What
you learn
in school                         YAY!


       Day 1       When you
      Minute 1      can really
                   apply what
                 you’ve learned
What

                 THE GAP
you learn
in school                                   YAY!


       Day 1                 When you
      Minute 1                can really
                             apply what
                           you’ve learned
IT SUX.
5 THINGS TO HELP YOU
BRIDGE THE GAP
1   Be a sponge, and start NOW
1   Be a sponge, and start NOW

    Read everything (for now)
1   Be a sponge, and start NOW

      Read everything (for now)

Be the most informed person in the room
          (but don’t let anyone know)
1    Be a sponge, and start NOW

        Read everything (for now)

Be the most informed person in the room
            (but don’t let anyone know)


      Get on Twitter & start listening
1    Be a sponge, and start NOW

        Read everything (for now)

Be the most informed person in the room
            (but don’t let anyone know)


      Get on Twitter & start listening
                     Industry leaders
              Influential people in your area
                Entrepreneurs you respect
                     Cool companies
            People you want to meet some day
                       Competitors
2   Perfect your pitch
2   Perfect your pitch
If I can’t understand what you do in 1 sentence
2   Perfect your pitch
If I can’t understand what you do in 1 sentence
2   Perfect your pitch
   If I can’t understand what you do in 1 sentence




CONCISE     NO JARGON         MAKE IT REPEATABLE
LET’S TRY IT
3   Get out of the F$&%#*G building
3   Get out of the F$&%#*G building
    Become a familiar face at events
3   Get out of the F$&%#*G building
    Become a familiar face at events
              Meetup.com
                Twitter
3   Get out of the F$&%#*G building
    Become a familiar face at events
              Meetup.com
                Twitter
3   Get out of the F$&%#*G building
    Become a familiar face at events
              Meetup.com
                Twitter

                           ABDC
3   Get out of the F$&%#*G building
    Become a familiar face at events
              Meetup.com
                Twitter

                           ABDC
                       A lways
                       Be
                       D eveloping
                       C ustomers
4   Focus on incremental progress
4   Focus on incremental progress
5   #HUSTLEORDIE
5   #HUSTLEORDIE
5   #HUSTLEORDIE

       Work harder
5   #HUSTLEORDIE

       Work harder
      Work smarter
5   #HUSTLEORDIE

       Work harder
      Work smarter
      Want it more
5   #HUSTLEORDIE

                  Work harder
                 Work smarter
                 Want it more

Otherwise, someone else will eat your lunch.
5   #HUSTLEORDIE

                  Work harder
                 Work smarter
                 Want it more

Otherwise, someone else will eat your lunch.
                                  RobGo.org
5 things to help you bridge the gap
     1   Be a sponge, and start NOW

     2   Perfect your pitch

     3   Get out of the F$&%#*G building

     4   Focus on incremental progress

     5   #HUSTLEORDIE
Resources
Books                                            Apps
The Lean Startup by Eric Ries                    Pen & paper
Do More Faster by Brad Feld                      Balsamiq (Wireframing)
Venture Deals by Brad Feld                       Photoshop
How to Win Friends by Dale Carnegie              Squarespace or Wordpress

Blogs
AVC.com - VC perspective, current events
VentureHacks.com - fundraising, networking, how to play the game
BothSidesOfTheTable.com - entrepreneur turned VC
ViniciusVacanti.com - first time entrepreneur
EladGill.com - experienced entrepreneur
Feld.com - Honest, straightforward, current, respected

All of the e-ship blogs I read: http://bit.ly/I4tGQp
Get in touch

 Vijay Nathan
vijay@myreci.com
 @VijayRNathan

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Entrepreneurship @ Cornell - How Not To Suck As A First Time Founder

  • 1. THE GAP How to not suck as an early stage founder aka FAKE IT TILL YOU MAKE IT Vijay Nathan Co-founder & CEO of MyReci MBA ’11 @VijayRNathan #eship12
  • 5. Don’t Listen to Me! Not funded
  • 6. Don’t Listen to Me! Not funded I still make $0
  • 7. Don’t Listen to Me! Not funded I still make $0 VCs don’t want to get in my pants (yet)
  • 8. Don’t Listen to Me! Not funded I still make $0 VCs don’t want to get in my pants (yet) Yesterday, I put my boxers on backwards
  • 9. BUT THE ONE THING I DO HAVE IS
  • 11. Building the largest online community for cooks from around the world to:
  • 12. Building the largest online community for cooks from around the world to: Collect all of your recipes from anywhere in one place
  • 13. Building the largest online community for cooks from around the world to: Collect all of your recipes from anywhere in one place Discover new inspiration from other cooks
  • 14. Building the largest online community for cooks from around the world to: Collect all of your recipes from anywhere in one place Discover new inspiration from other cooks Share their food & cooking experiences with the world
  • 16. What you learn in school Day 1 Minute 1
  • 17. What you learn in school Day 1 When you Minute 1 can really apply what you’ve learned
  • 18. What you learn in school YAY! Day 1 When you Minute 1 can really apply what you’ve learned
  • 19. What THE GAP you learn in school YAY! Day 1 When you Minute 1 can really apply what you’ve learned
  • 20.
  • 22.
  • 23.
  • 24. 5 THINGS TO HELP YOU BRIDGE THE GAP
  • 25. 1 Be a sponge, and start NOW
  • 26. 1 Be a sponge, and start NOW Read everything (for now)
  • 27. 1 Be a sponge, and start NOW Read everything (for now) Be the most informed person in the room (but don’t let anyone know)
  • 28. 1 Be a sponge, and start NOW Read everything (for now) Be the most informed person in the room (but don’t let anyone know) Get on Twitter & start listening
  • 29. 1 Be a sponge, and start NOW Read everything (for now) Be the most informed person in the room (but don’t let anyone know) Get on Twitter & start listening Industry leaders Influential people in your area Entrepreneurs you respect Cool companies People you want to meet some day Competitors
  • 30. 2 Perfect your pitch
  • 31. 2 Perfect your pitch If I can’t understand what you do in 1 sentence
  • 32. 2 Perfect your pitch If I can’t understand what you do in 1 sentence
  • 33. 2 Perfect your pitch If I can’t understand what you do in 1 sentence CONCISE NO JARGON MAKE IT REPEATABLE
  • 35. 3 Get out of the F$&%#*G building
  • 36. 3 Get out of the F$&%#*G building Become a familiar face at events
  • 37. 3 Get out of the F$&%#*G building Become a familiar face at events Meetup.com Twitter
  • 38. 3 Get out of the F$&%#*G building Become a familiar face at events Meetup.com Twitter
  • 39. 3 Get out of the F$&%#*G building Become a familiar face at events Meetup.com Twitter ABDC
  • 40. 3 Get out of the F$&%#*G building Become a familiar face at events Meetup.com Twitter ABDC A lways Be D eveloping C ustomers
  • 41. 4 Focus on incremental progress
  • 42. 4 Focus on incremental progress
  • 43. 5 #HUSTLEORDIE
  • 44. 5 #HUSTLEORDIE
  • 45. 5 #HUSTLEORDIE Work harder
  • 46. 5 #HUSTLEORDIE Work harder Work smarter
  • 47. 5 #HUSTLEORDIE Work harder Work smarter Want it more
  • 48. 5 #HUSTLEORDIE Work harder Work smarter Want it more Otherwise, someone else will eat your lunch.
  • 49. 5 #HUSTLEORDIE Work harder Work smarter Want it more Otherwise, someone else will eat your lunch. RobGo.org
  • 50. 5 things to help you bridge the gap 1 Be a sponge, and start NOW 2 Perfect your pitch 3 Get out of the F$&%#*G building 4 Focus on incremental progress 5 #HUSTLEORDIE
  • 51. Resources Books Apps The Lean Startup by Eric Ries Pen & paper Do More Faster by Brad Feld Balsamiq (Wireframing) Venture Deals by Brad Feld Photoshop How to Win Friends by Dale Carnegie Squarespace or Wordpress Blogs AVC.com - VC perspective, current events VentureHacks.com - fundraising, networking, how to play the game BothSidesOfTheTable.com - entrepreneur turned VC ViniciusVacanti.com - first time entrepreneur EladGill.com - experienced entrepreneur Feld.com - Honest, straightforward, current, respected All of the e-ship blogs I read: http://bit.ly/I4tGQp
  • 52. Get in touch Vijay Nathan vijay@myreci.com @VijayRNathan

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