Digital marketing is a fast growing industry and people should always choose their career where the growth is.

1. DIGITAL
MARKETING

2. INTRODUCTION
Digital Marketing is the Marketing of
products or services using digital
technologies, mainly on the internet, but
also including mobile phones, display
Marketing and any other digital medium.

3. What are we going to Learn ?
• What is Digital Marketing ?
• Why use Digital Marketing ?
• Digital Marketing Strategies
• Who can do this course ?
• Career Opportunities

4. What is Digital Marketing ?
Digital marketing is promoting or creating brand
awareness using Internet.

5. TRADITIONAL VS. DIGITAL
FACTORS TRADITIONAL DIGITAL
Reach Limited to Area Global
Targeting Not specific Very Specific
Price Very Expensive Not Expensive
ROI Not Guaranteed Guaranteed

7. PAY PER CLICK MARKETING
Pay per click ( PPC ) is an Internet advertising model
used on search engines , advertising networks , and
content websites , such as blogs , where advertisers
only pay when a user actually clicks on an
advertisement to visit the advertisers' website.
Advertisers bid on keyword phrases relevant to their
target market .

8. How to Do PPC ?
PPC can be implemented using these programs
• Google Ad Words
• Bing Ads
• 18% users click on Paid Ads
• Very Fast and Effective Marketing

9. Search Engine Optimization
• Refers to the process of “optimizing” both the
on-page and off-page ranking factors in order to
achieve high search engine rankings for targeted
search terms.
• Refers to the “industry” that has been created
regarding using keyword searching a means of
increasing relevant traffic to a website

10. HOW IS SEO DONE ?
SEO depends on many factors and algorithms
created by Search Engines –
• 200+ Factors used by Google to Rank a Page.
• 82% of the Search Users click on Organic Links
• SEO increases the Leads and Brand Authority
• SEO takes a Good time and Effort.

11. SOCIAL MEDIA MARKETING
Social media marketing (SMM) refers to techniques that
target social networks and applications to spread brand
awareness or promote particular products.

12. CAREER OPPORTUNITIES

13. WHO CAN DO THIS COURSE ?
• Anyone with basic understanding of Internet
• No Programming or Website Knowledge
• Basic English/Communication Skills are Must
• Interested and Enthusiastic in Technology
• 12th+ Having basic knowledge of Computer

14. CONTACT US
Head Office :
Advance Institute of Accounts of
Taxation Pvt Ltd
15 Bhande Plot, Umred Road, Near
Shitala Mata Mandir, Nagpur
Email At: info@aiatindia.com
Call : +919373104022
712-2714080

15. Visit Us
http://www.aiatindia.com

16. Thank you….