99acres.com is an Indian real estate database website that was acquired in 2005. It has experienced rapid growth of 400% and receives 50,000 daily users. 99acres earns revenue from property listings and marketing for builders/brokers. A SWOT analysis found its strengths are services and user friendliness while limitations include less promotion and innovation. Competition includes Magicbricks and Commonfloor.

1. Vijay Amkare
Aishwarya Jangid
PRESENTED BY:- Bhagyashree Sankhua
Shipra Tripathi
Akash Das

2.  Introduction
 Growth
 Services
 Process
 Sources of revenue
 SWOT analysis
 5 forces model
 Competitive analysis
 Data analysis
 Conclusion
 Bibliography

3.  99Acres.com is an Indian real estate database
website was bought in 2005. Its parent company
is InfoEdge India and Mr. Hitesh Oberoi is
CEO with its headquarters in Noida, Uttar
Pradesh and regional offices in cities like
Bangalore, Mumbai, Chennai etc.
 Info Edge (India) Ltd. is an Indian e-
commerce/on-line classifieds company founded
in 1995 by Sanjeev Bikhchandani and
headquartered in Noida, India. It owns internet
properties Naukri.com, Shiksha.com, Jeevansathi
.com, Naukrigulf.com and 99acres.com and
stakes in many other internet businesses.

4.  99acres.com has been the fastest growing property portal of India with a
growth rate of 400%. It receives Indian and NRI traffic of 50,000 a day that
can access over 3 lakhs listings on site.
 In 2010 ,99acres.com has announced an international association with
Singapore's leading property portal, propertyguru.com.sg
 In jan,2011 99acres.com introduces its brand new ask and answer platform
where users can come and get answers as well as share their knowledge on
queries related to the property market.
 99acres.com also received the Mobile Appies Awards 2015 in the real estate
category.

5.  Information about buying, selling, & leasing various types of real
estate in India.
 99acres provide suggestions on buying, selling, and leasing of
properties as well.
 It provides advertisements for buying, selling, and leasing
properties.
 This online portal shows information about the latest project coming
up.
 99acres.com provides information about real estate like residential,
commercial, office space, shopping complex etc.

6. Register
Select Buy/Rent/Sell
Individual
Free Listing
( Only first 2) Paid Services
Dealer Builder

7. Free Listing Duration
Basic
listing
Platinum
listing
Featured
listing Banner
ads
etc.
15 days-
1
listing
For
dealers
100
listings
3
months
Rs.5400
Rs.
10800
On
request
Yes
1000
listings
12
months
Rs.48000 Rs.96000
For
individuals
1 listing
3
months
Rs.850 Rs.1700
5 listing 1year Rs.6000

8.  Developers, builders and brokers in form of
Subscription.
 Revenue from: - Property listings,
builders/brokers branding and visibility.
 Online marketing of new launches, which is
from featured products, banners sold, and
branding solutions.
 We also get revenues from builders and brokers
marketing new projects
 Primary & secondary, sale and purchase and
rental for commercial project.
 Ads on Websites.

10.  Magicbricks.com
 Commonfloor.com
 Housing.com
 Makan.com
 nibmindia.org
 Indiaproperties.com
 Realestatencr.com
 Onlinebangalore.com
 Noidascoop.com
 Superseva.com

14. 60%22%
10%
8%
Use of Online portals
online portal users No online portals
only brokers uses only visitfor refrence
37%
27%
27%
9%
Traffic share
magicbrick commonfloor 99acres others

15. 27%
31%
35%
7%
Key feature of 99acres
Services Vraieties
User friendly Promotional activity

16. 58%
23%
10%
9%
19%
Effect of demonetization
Not Much Only in payment process
Less investors To some extent
58%
23%
10%
9%
19%
Limitation
Less promotional Activity Less diversity
Quality of service Less innovative

17. From above analysis we could that to keep its market share steadily
increase 99acres.com have to mainly focus on three aspects; more
promotional activities, improve in services and staff and to keep brokers &
dealers.
Other than this 99acres have to keep improving its facilities and aid more
innovative options to the portal, to compete with the leading portal like
magicbrick.com.

18.  99acres.com partners with Puravankara Projects". moneycontrol.com.
Retrieved 23 Dec 2014
 Financial express (12 Dec 2016) “Real estate slumped 80% after cash
crackdown”.
 www.Business_standards.com
 www.MEDIANAMA.com
 www.TECHCiRCLE.com
 www.99acres.com >Article> Pune (Nov, 9 2016 & July, 27 2015)