History Of Starbuck and Globalization of Starbuck and how starbucks in china and japan

1. STARBUCKS COFFEE
Michael pranata 江校宏 （ L201329190336)
Muhammad Havin Maulana Akbar 马建民 (L201329190406)
Mochammad Risyad Radito 罗玉龙 (L201329190413)
Shenna Zenitha Afdhally (L201329190339)
.Gebrilla Swantika
.Christina Ajeng Primastiwi
.Shanen

2. BRIEF OF HISTORY
 The first Starbucks opnened on March 30, in Seatle,
Washington. English teacher Jerry Baldwin, History
teacher Zev Siegl, and writer Gordon Bowker started
the company. The name “ Starbucks” comes from the
book, Mooby Dick. At this time , all they sold was
coffee bean.
 The first Starbucks opnened on March 30, in Seatle,
Washington. English teacher Jerry Baldwin, History
teacher Zev Siegl, and writer Gordon Bowker started
the company. The name “ Starbucks” comes from the
book, Mooby Dick. At this time , all they sold was
coffee bean.

3.  In 1982 Baldwin hired Schultz as the new head of
marketing and sent him to Milan, Italy for a business trip.
Schultz had his first coffee latte during his trip. He also
noticed how lattes and coffee relaxes people. When he
returned to Seattle, he told Baldwin about how he should
expand into a full service coffee shop.
 In 1982 Baldwin hired Schultz as the new head of
marketing and sent him to Milan, Italy for a business trip.
Schultz had his first coffee latte during his trip. He also
noticed how lattes and coffee relaxes people. When he
returned to Seattle, he told Baldwin about how he should
expand into a full service coffee shop.

4. However, Balwin hated the idea.
He did not want to get into the
café business or have anything to
do with it. But he did let Schultz
test small espresso bar in the
corber of one of the stores.

5.  In 1987, the owners of starbucks sold their coffee
business to Schultz and group of local investors for $3.7
million and 11 II Giornale coffe shops that Shultz already
owned. Schultz convinced the investors that they could
open 125 shops in the next five years. He used the
investers money to convert the six existing Starbucks
shop into coffee houses
 In 1987, the owners of starbucks sold their coffee
business to Schultz and group of local investors for $3.7
million and 11 II Giornale coffe shops that Shultz already
owned. Schultz convinced the investors that they could
open 125 shops in the next five years. He used the
investers money to convert the six existing Starbucks
shop into coffee houses

6. Starbucks was just beginning to take
shape. Starting with a base of 17 stores
in 1987, Starbucks expanded to other
cities: Vancouver,Portland, and
Chicago.
By 1991 Starbucks had also expanded
into the mail-order catalog business
and airport stores and expanded into
California.

7.  Starbucks is more than just a coffee shop, it is a
phenomenon that has struck the whole word. The
company serves over 20 million customer a week.
Starbuks now has more than 6,000 location in 30
countries all over the world.
 Starbucks is more than just a coffee shop, it is a
phenomenon that has struck the whole word. The
company serves over 20 million customer a week.
Starbuks now has more than 6,000 location in 30
countries all over the world.

8.  Starbucks History Video Starbucks History Video

9. Why Starbucks choose Japan as first Asia brunch ?
 There are many aspects why did strarbuck choose
japan
1.Economic background
2.Big amount of coffee consumption and coffee demand
 There are many aspects why did strarbuck choose
japan
1.Economic background
2.Big amount of coffee consumption and coffee demand

10. 1. Economic background
 In 1996 starbucks officially first Asia branch in Japan in
Ginza province , economic growth was the big influence
why starbucks choose to established their store there.In
1996 japan was one of the country with remarkable
economic stabilization in asia.
 In 1996 starbucks officially first Asia branch in Japan in
Ginza province , economic growth was the big influence
why starbucks choose to established their store there.In
1996 japan was one of the country with remarkable
economic stabilization in asia.

11. 2. Big amount of coffee consumption and coffee demand
 Japan is an essential part of Starbucks’ international expansion
plan because the nation is the third largest coffee
consuming country in the world and the biggest in asia,
 Demand for coffee blends in Japan has doubled in the past
five years and specialty blends are the fastest growing
segment of the industry. One industry analysts said, ''The
Japanese have taken to coffee like a baby to milk.'' Gourmet
coffee accounts for 2.5 percent of the 1.2 billion pounds
 Japan is an essential part of Starbucks’ international expansion
plan because the nation is the third largest coffee
consuming country in the world and the biggest in asia,
 Demand for coffee blends in Japan has doubled in the past
five years and specialty blends are the fastest growing
segment of the industry. One industry analysts said, ''The
Japanese have taken to coffee like a baby to milk.'' Gourmet
coffee accounts for 2.5 percent of the 1.2 billion pounds

12. How could starbucks success in Japan
1. Taking the Innovative Approach
2. Understanding Japanese Culture
3. Investing in Training and Development
1. Taking the Innovative Approach
2. Understanding Japanese Culture
3. Investing in Training and Development

13. Taking the Innovative Approach
 Starbucks was the first café to offer a wide range of
drinks with customizable options. Lattes made with
soymilk and reduced sweetness were unheard of at the
time
 Starbucks was the first coffee chain to implement a non-
smoking environment
 Starbucks was the first café to offer a wide range of
drinks with customizable options. Lattes made with
soymilk and reduced sweetness were unheard of at the
time
 Starbucks was the first coffee chain to implement a non-
smoking environment

14. Understanding Japanese Culture
 the importance of top quality customer service in Japan. Starbucks
has also removed their signature service of asking for a
customer’s name when writing down their order as a result of the
Japanese highly valuing their privacy.
 To address the Japanese love of tradition and national festivals,
Starbucks has developed limited-time seasonal drinks such as the
Sakura (cherry blossom) Frappuccino. They have also
implemented “concept stores” based on japanase culture
 the importance of top quality customer service in Japan. Starbucks
has also removed their signature service of asking for a
customer’s name when writing down their order as a result of the
Japanese highly valuing their privacy.
 To address the Japanese love of tradition and national festivals,
Starbucks has developed limited-time seasonal drinks such as the
Sakura (cherry blossom) Frappuccino. They have also
implemented “concept stores” based on japanase culture

15. Investing in Training and Development
 Another aspect they have focused on perfecting is the
training and development of their employees. Starbucks
requires their baristas at Starbucks Japan to go through a two-
month extensive training program that makes them experts in
both Starbucks drinks and Starbucks coffee beans.
 They provide both a product manual to their partners (baristas),
and assign a mentor for the customer service portion of the
training to get best baristas.
 Another aspect they have focused on perfecting is the
training and development of their employees. Starbucks
requires their baristas at Starbucks Japan to go through a two-
month extensive training program that makes them experts in
both Starbucks drinks and Starbucks coffee beans.
 They provide both a product manual to their partners (baristas),
and assign a mentor for the customer service portion of the
training to get best baristas.

16. Why starbuck choose to use fair trade
Back then, the company was a single store in Seattle’s
historic Pike Place Market. From just a narrow storefront,
Starbucks offered some of the world’s finest fresh-roasted
whole bean coffees. The name, inspired by Moby Dick,
evoked the romance of the high seas and the seafaring
tradition of the early coffee traders.
From the beginning, Starbucks set out to be a different
kind of company. One that not only celebrated coffee and
the rich tradition, but that also brought a feeling of
connection.
Back then, the company was a single store in Seattle’s
historic Pike Place Market. From just a narrow storefront,
Starbucks offered some of the world’s finest fresh-roasted
whole bean coffees. The name, inspired by Moby Dick,
evoked the romance of the high seas and the seafaring
tradition of the early coffee traders.
From the beginning, Starbucks set out to be a different
kind of company. One that not only celebrated coffee and
the rich tradition, but that also brought a feeling of
connection.

17.  Starbucks is one of the most widely recognized brands in
the world. But no matter where you go in the world, we
work very hard to deliver on our Starbucks mission and
create genuine moments of connection with our customers.
International positions at global Support Centers help our
markets deliver a consistently uplifting experience for our
customers and partners. We know that no two countries
are the same—and so we encourage our partners to
immerse themselves in the local culture and allow the
flavors and designs of their region to shine through in their
work.
 Starbucks is one of the most widely recognized brands in
the world. But no matter where you go in the world, we
work very hard to deliver on our Starbucks mission and
create genuine moments of connection with our customers.
International positions at global Support Centers help our
markets deliver a consistently uplifting experience for our
customers and partners. We know that no two countries
are the same—and so we encourage our partners to
immerse themselves in the local culture and allow the
flavors and designs of their region to shine through in their
work.

18. Starbucks has Support Centers all around the globe,
including Toronto, Amsterdam, London, Paris,
Munich, Santiago, Rio de Janeiro, Puerto Rico,
Shanghai, Hong Kong, Singapore, Bangkok, and
Sydney.

19. Starbucks in China

21. With our partners, our coffees and our
customers at our core, we live these values:
Creating a culture of warmth and
belonging, where everyone is welcome.
Acting with courage, challenging the status
quo and finding new ways to grow our
company and each other.
Being present, connecting with
transparency, dignity and respect.
Delivery our very best in all we do, holding
ourselves accountable for results.
OUR VALUES

22. Thank You