1. SUMMER INTERNSHIP PRESENTATION
BY
VIDHYANAND V. KULKARNI
Roll No. 28
THE TIMES OF INDIA

2. Study Of Promotional Strategy In Print-media w.r.t.
TIMES OF INDIA At Thane Region

3. RRE (Reader Relationship Executive) whose
responsibility was to understand the newspaper industry
and increase the sales of the allocated zone , look after
customer grievances and promote branding of TIMES OF
INDIA.

4.  Indian Printing Industry is growing at a rate of 12% p.a.
 Indian Newspaper Industry is largest in the world.
 Undergone a revolutionary change.
 Slowly progressing from the heavy machinery using
industry to a more software-centric business.
 The digital printing industry is seeing significant
transformations.

5. TYPE - Daily Newspaper & Magazines
FORMAT - Broadsheet
CHAIRMAN - Mrs. Indu Jain
EDITOR-IN-CHIEF - Jaideep Boss
FOUNDED - 1838
CIRCULATION - 3,140,000 daily

6.  To understand TOI and newspaper business in real world.
 To manage sales and strategize accordingly to increase
sales.
 To understand customers’ behavior and perception.
 To develop communication skills and conduct cold
calling.
 To understand customers’ query and resolve it.

7.  Knowledge about paper and magazine they publish and what is their
cost.
 Schemes which they want to introduce into the market.
 Provided with DOCTORS, BOUTIQUES AND SALONS, contacts as the
database.
 Allocated zone: THANE & DOMBIVLI.
 Renewal & developing new clients.
 Cold calling.
 Presenting newspaper as a brand value for clients.

8. Newspaper :
Sr no. Publication Total Offer Discount% Savings
1 TOI 1904 399 79% 1505
2 MM 1080 299 72.30% 781
3 ET 924 399 57% 525
4 TOI +ET +MM 2828 1097 61.20% 1731
5 TOI+MM 1904 698 63.35% 1206
Magazine : Flat 50% price on cover price.

10.  Slow payment process because of which vendors and customers
were unsatisfied.
 Subscription price increased by 100%.
 Vendors were not given proper timely wages which indirectly
hampered the customer services.
 Most of the customers required sample of any magazine before
subscription.
 Helpline number failed to look at the grievances of customer.
 Customers asking to change delivery Point

11.  Listen to customer problems/issues & resolving them.
 Put forth, customer expectations to the centre office.
 Understanding customers’ perception regarding price
factor and to maintain customer loyalty.
 Resolving vendor issues.
 Helping them to know different magazines and their
importance.

12.  Actual field work is very important.
 Time Management.
 Knowing customers’ tastes and preferences.
 Maintaining confidence even when rejected.
 Maintaining the transparency.
 Solving customers’ problems without loosing temper.
 Times Of India is the trusted brand.

13.  Solving previous year’s subscription issues.
 Availability of Medical magazines.
 Update the database on timely basis.
 Eliminating manual work and focusing upon automated
function.
 Efficient Helpline numbers.
 Sample of magazines should be provided.
 Timely meetings should be conducted.
 Timely payment to the vendors.