2. subrat@vidooly.com
Watch Time
www.vidooly.com
It says how often your audience get
engaged through your video. It is not
how many times people clicked on play
button.
YouTube features videos in related
sections and search with the highest
watch times rather than the most
views.
3. subrat@vidooly.com
www.vidooly.com
View through rate (VTR)
View through rate (VTR) measures
the number of post-impression
response viewed during a
campaign
In general it says % age of people
who actually saw your video that
actually went on to watch it
Low VTR indicates that less no. of
people watched your content due
to poor thumbnail image or
quality of video or high video load
time
4. subrat@vidooly.com
Click through rate (CTR)
www.vidooly.com
CTR is the %age of time a user
clicks on the call to action
buttons inside your video. It
may be a back link to visit a
page , a link to watch related
video or a purchase link etc.
Good CTR indicates how good
your video is driving action or
engagement.