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A Campaign Begins
Winning Hearts & Minds
24/7
24/7
A powerful global
conversation has begun.
Through the Internet,
people are discovering and
inventing new ways to
share relevant knowledge
with blinding speed. As a
direct result, markets are
getting smarter—and
getting smarter faster than
most companies.
April 1999
A powerful global
conversation has begun.
Through the Internet,
people are discovering and
inventing new ways to
share relevant knowledge
with blinding speed. As a
direct result, markets are
getting smarter—and are
getting smarter faster than
most companies.
April 1999
Markets are conversations.
Their members communicate in
language that is natural, open, honest,
direct, funny and often shocking.
Whether explaining or complaining,
joking or serious, the human voice is
unmistakably genuine.
Markets are conversations.
Their members communicate in
language that is natural, open, honest,
direct, funny and often shocking.
Whether explaining or complaining,
joking or serious, the human voice is
unmistakably genuine.
Share
Stories
Connect
Reflect
Learn
Challenge
Ponder
Scrutinize
Question
Discern
Power is shifting from businesses
to individuals...it is fundamentally
changing how marketing works...
empowerment through
information is happening all over
the world.
Personality not included: Why Companies Lose Their Authenticity — And How Great Brands Get It
Back
Power is shifting from businesses
to individuals...it is fundamentally
changing how marketing works...
empowerment through
information is happening all over
the world.
Personality not included: Why Companies Lose Their Authenticity — And How Great Brands Get It
Back
Have
Fun
Grow
Mentor
Lead

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Getting to Employer of Choice

  • 1. A Campaign Begins Winning Hearts & Minds
  • 3.
  • 4.
  • 5.
  • 7.
  • 8. A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. April 1999
  • 9. A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and are getting smarter faster than most companies. April 1999
  • 10.
  • 11. Markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine.
  • 12. Markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine.
  • 16. Learn
  • 22. Power is shifting from businesses to individuals...it is fundamentally changing how marketing works... empowerment through information is happening all over the world. Personality not included: Why Companies Lose Their Authenticity — And How Great Brands Get It Back
  • 23. Power is shifting from businesses to individuals...it is fundamentally changing how marketing works... empowerment through information is happening all over the world. Personality not included: Why Companies Lose Their Authenticity — And How Great Brands Get It Back
  • 25. Grow
  • 27. Lead

Hinweis der Redaktion

  1. They care about trying to make the world a better place