2. What is Marketing?
The action or Business of Promoting and Selling Products or
Services, including Market Research and Advertising.
3. Marketing Research ProvidesValuable data.
It helps to select suitable sales promotional techniques.
It Studies consumer behavior.
It supplies market-related Information.
It helps a company to evaluate its marketing performance.
4. Types of Marketing
Traditional Marketing
Traditional Marketing is the process of promoting your
product or service offline.
5. Digital Marketing
Digital marketing is the marketing of products or services using
digital technologies, mainly on the Internet, but also including
mobile phones, display advertising, and any other digital
medium.
6. Traditional vs. Digital Marketing
Traditional Marketing Digital Marketing
1. Traditional marketing is the process of
promoting your product or service
offline.
1. Internet marketing is the process of
promoting your product or service
online.
2. Costly 2. Cost Effective.
3. Reach Maximum number of audience is
not possible.
3. Reach maximum number of audience
is possible.
4. Cannot change/edit your ads anytime
and anywhere.
4. Can change/edit your ads anything
anywhere.
5. Audience tracking is not possible 5. Audience tracking is possible.
6. Targeting the particular Audience is not
possible
6. Targeting the particularAudience is
possible
7. Types of Digital Marketing
Inbound Marketing
Inbound marketing refers to marketing strategies that focus on
pulling audiences in instead of going out to get prospects’
attention.
8. Outbound Marketing
Outbound marketing is just another name for “traditional
advertising methods “, it is devised to contrast with the newer
“inbound marketing”
9. Inbound vs. Outbound
Inbound Marketing Outbound Marketing
1. Pulls in interested readers.
1. Pushes at everybody, regardless of
interest.
2. Written for the consumer’s needs. 2. Written for the product’s needs.
3. Draws in customers. 3. Seeks out customers.
4. Interactive and fluid. 4. Inert, one-way.
5.
Ex: Blogs, Social Media, Emails,
Search, Influencer Marketing, etc.
5.
Ex: Billboards, Telemarketer
Scripts, Magazines,TV ads, etc.
11. Techniques and strategies for promoting awareness of a brand,
publication, product, etc., on social media, especially by encouraging
the sharing of content that attracts people to a particular website.
Social Media Optimization(Free Promotion)
13. Social media marketing involves promoting your content and engaging
with your target consumers on social media channels like Face
book, Instagram, LinkedIn,Twitter.This tactic is used in digital
marketing to help businesses increase brand awareness, generate
more leads, and improve customer engagement.
Social Media Marketing(Paid Promotion)
14. Social media automation software is used to automate or semi-
automate the process of sharing posts and content on social
media channels.Automation software also makes it possible to share on
multiple social networks (Twitter, Face book, LinkedIn) simultaneously.
Social Media Automation
15. The process of maximizing the number of visitors to a particular
website by ensuring that the site appears high on the list of results
returned by a search engine.
Search Engine Optimization(Free Promotion)
16.
17. Types of SEO
On Page SEO:
On-page SEO is the practice of optimizing individual web pages in order to
rank higher and earn more relevant traffic in search engines.
18. Off Page SEO
Off page SEO refers to techniques that can be used to improve the position
of a web site in the search engine results page (SERPs). Many people
associate off-page SEO with link building.
22. Search engine marketing is a form of Internet marketing that involves the
promotion of websites by increasing their visibility in search engine results
pages primarily through paid advertising.
Search Engine Marketing(Paid Promotion)
26. Email marketing is the act of sending a commercial message, typically to a
group of people, using email. In its broadest sense, every email sent to a
potential or current customer could be considered email marketing.
Email Marketing
27. YouTube SEO
Affiliate Marketing
Google Adsense
Growth Hacking
Online Reputation Management (ORM)
Freelancing
Etc.
Other Modules
28. Drastic changes in traditional marketing.
Digital is the new name.
Government’s “Digital India” initiative backs up
Reaching global markets
Small towns getting digitally equipped
Affordable
Higher engagement rate
Growth in the number of internet users
Increased digital classifieds market revenue
WhyThere Is Bright Future In Digital Marketing
29. Banking
Real Estate
IT Companies
E-Commerce
New Stratups
Event Management Companies
Advertisement Companies
Film Industries
Government and Non Government Sectors
Etc
Job Sectors
30. Digital Marketing Executive
Digital Marketing Manager
Social Media Executive/Expert
SEO Executive
SEM Executive
Online Marketing Manager
Campaign Manager
Etc.
Job Opportunities & Placements