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The future machine WEB 2.0 Start
Web 2.0 ... The Machine is Us/ing Us Michael Wesch, Digital Ethography, Kansas University  http://youtube.com/watch?v=6gmP4nk0EOE Introduction
[object Object],Drop of hardware prices Open source spreading  Broad- band massification  Web 1.0 1991 1998 Information Semantic Web Data 2004 Web 2.o Mashups, feeds RSS, API, Java, Flash, Ajax
[object Object],One- way content Multi- way content Static web Dynamic web Taxonomy  Folksonomy  Geeks Users VS Fixed structures Open structures Categories Tags  Links RSS Hierarchical knowledge  Collective intelligence
[object Object],Social Networks  Games Markets Blogs   Wikis News Health Videos Webtops Tagging Pictures Podcasts Online TV RSS Aggregators  Search engines
Map
[object Object],64,755,350  Unique Monthly Visitors (United States)  45,484,126  Unique Monthly Visitors (United States)  64,755,350 Visitors/ Month 110,239,476 Visitors/ Month 41,206,508  Unique Monthly Visitors (United States)  151,445,984 Visitors/ Month 24,477,744  Unique Monthly Visitors (United States)  175,923,728 Visitors/ Month 17,671,415  Unique Monthly Visitors (United States)  193,595,143 Visitors/ Month 19,510,719  Unique Monthly Visitors (United States)  213,105,862 Visitors/ Month 16,584,996  Unique Monthly Visitors (United States)  229,690,858 Visitors/ Month 15,647,316  Unique Monthly Visitors (United States)  245,338,174 Visitors/ Month 3,856,083  Unique Monthly Visitors (United States)  249,194,257 Visitors/ Month 5,251,829  Unique Monthly Visitors (United States)  254,446,086 Visitors/ Month 10 sites = 254,446,086 Visitors/Month
Business models Profit Strategies Value Strategies Subscriptions Advertising  Commissions on transactions Mergers and acquisitions  Long tail Data bases Trust Platform Competitivity  Auto- service
Starting up Venture capital options Venture capital market  Venture capital firms Global Venture Capital Investment in Web 2.0 Companies in 2006: Nearly US$850 Million Seed Start-up  Expansion  Transmission  Leveraged buy-out  Debt financing  Orientation
[object Object]
Wi-Fi 2.0 Viral marketing Social router Share and prevail
The future machine, ,[object Object],the future   is us. The machine, Our ideas and  ability  to colaborate.  is  our ability to colaborate.  WEB 2.0
[object Object],End

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Future Trends

  • 1. The future machine WEB 2.0 Start
  • 2. Web 2.0 ... The Machine is Us/ing Us Michael Wesch, Digital Ethography, Kansas University http://youtube.com/watch?v=6gmP4nk0EOE Introduction
  • 3.
  • 4.
  • 5.
  • 6. Map
  • 7.
  • 8. Business models Profit Strategies Value Strategies Subscriptions Advertising Commissions on transactions Mergers and acquisitions Long tail Data bases Trust Platform Competitivity Auto- service
  • 9. Starting up Venture capital options Venture capital market Venture capital firms Global Venture Capital Investment in Web 2.0 Companies in 2006: Nearly US$850 Million Seed Start-up Expansion Transmission Leveraged buy-out Debt financing Orientation
  • 10.
  • 11. Wi-Fi 2.0 Viral marketing Social router Share and prevail
  • 12.
  • 13.