1. Primary Target Market
Global Focus for 2015: Direct Corporate Sales
1. Accelerate the expansion of sales venues that are directly managed by corporate
2. Establish a joint-venture model that will increase exposure
3. Increase opportunities to sell directly to our customers

2. Secondary Target Market
Global Focus for 2015 : Marathon Runners
1. 2014 ASICS LA Marathon was a big success!
2. Marathon runners will further expand the Running Business as a core business
3RD PLACE

3. Needs, Wants and Desires
“Ultimately, I need comfort
and protection. When I run, I
need to feel the run and not
the road. Asics can fulfill
that” – Marathon Runner
“When I train, I want a pair
of sneakers that can
maximize mileage and also
wear it for the race”-
100 Club Runner
“I desire a pair of sneaker
that can let me go sockless,
sweat-less and be the center
of attention” – Baruch
College Cross Country Runner