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Our social media evolution

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Victoria Betton
Victoria Betton

A presentation I gave for the Institute of Communications at the University of Leeds about our development of social media at Leeds and York Partnership NHS Foundation Trust in October 2012

Gesundheit & Medizin
1 von 14
 BFB likes (18% > 2 months)  Twitter followers (12% > 2 months)  #livetweeting - Board of Directors
 Blogger  Google friend connect  Internal email  Monthly stakeholder email
Being creative
 Campaigning with social media
www.getmecampaign.co.uk
 Keeping well in Leeds
 Engaging with feedback from people using our services
 Socialmedia developing in clinical services
 Staff guidance & resources  Comms team working instructions  Principles (e.g. responsive)  Finding our voice  Monthly media reports to BoD  Klout – 55  Website hits – 23/24,000 per month  Media mentions – Red/amber/green  Intuition…
 Review communications strategy  Purpose & metrics & ROI  Measure engagement/interaction  Measure reach  Measure share of voice - compare  Matching capacity within the team  Build capacity - BoD & professionals  Digital tools in care pathways
Thank you @VictoriaBetton Special thanks to @AJSofNHS

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Our social media evolution

  • 1.
  • 2. BFB likes (18% > 2 months)  Twitter followers (12% > 2 months)  #livetweeting - Board of Directors
  • 3. Blogger  Google friend connect  Internal email  Monthly stakeholder email
  • 4.
  • 6.  Campaigning with social media
  • 8.  Keeping well in Leeds
  • 9.  Engaging with feedback from people using our services
  • 10.  Socialmedia developing in clinical services
  • 11.
  • 12.  Staff guidance & resources  Comms team working instructions  Principles (e.g. responsive)  Finding our voice  Monthly media reports to BoD  Klout – 55  Website hits – 23/24,000 per month  Media mentions – Red/amber/green  Intuition…
  • 13.  Review communications strategy  Purpose & metrics & ROI  Measure engagement/interaction  Measure reach  Measure share of voice - compare  Matching capacity within the team  Build capacity - BoD & professionals  Digital tools in care pathways
  • 14. Thank you @VictoriaBetton Special thanks to @AJSofNHS