1. Global
5 ways mobile devices have
in
m
0
changed the way people
14
consume media
117
min
1 Mobile share of time ahead of TV, catching up with online
33
The average mobile web user consumes
98
mi
49 min
m
7.2 hours of media daily.
n
in
Mobile devices represent 27% of this time.
2 Mobile device usage is throughout the day 3 Mobile media activities
67% 47% 39% 25% 22% 19% 18% 14%
lying in bed waiting for while watching TV commuting
something Social Media Entertainment Games General Info
& Search
22% 19% 15% 15% 12% 8% 7%
spending time in the bathroom while shopping at social gatherings E-Mail Shopping Local Search
with family
4 Comfort with mobile advertising is already greater than TV or online advertising
Which forms of media most impact your purchasing decisions?
66% are more or equally
comfortable with mobile
advertising vs. TV or online ads
47% 46%
48%
5 Mobile impacts consumer behaviors throughout the purchase path
Caused you to reconsider a
product
13% Influenced you to buy
via your mobile
14%
42% Provided you with better 26%
Introduced you to option Helped you find
something new 23% something nearby $
11%
Influenced your
in-store purchase
Research Partner:
www.inmobi.com / research@inmobi.com / @InMobi Source: InMobi, Decision Fuel & On Device Research, Mobile Media Consumption Research, Feb 2012