Victor Hernandez, Banjo/ONA Las Vegas, and Greg Retsinas, KGW Media Group/ONA Portland At the core of a good journalist is the ability to storytell, usually via the written word or a video package, but the emergence of live streaming has helped transform how stories are told. Further, everyday citizens are now going live to share their perspective and help journalists discover untold stories.​ ​This session brings together Victor Hernandez from ONA Las Vegas and Greg Retsinas from ONA Portland to discuss the state of the live streaming union, how it has influenced their perspective of covering stories, what it has done collectively for journalism and where trends may go next. This dynamic duo will also provide best practices for “going Live” and answer your questions.

1. Digital Storytelling Workshop
F*** it. We’ll Do It Live!
ONA Reno

2. INTRODUCTIONS
Greg Retsinas
Director of Digital Media
@retsinas
Victor Hernandez
Director of Media Innovation
@ToTheVictor

3. WHAT’S THE POINT?
• Immediacy
• Unique perspective
• Social connection -- engage with your audiences
• Authenticity -- people want to connect with people
• Excitement and surprise

4. PEOPLE WATCH MORE THAN
100 MILLION
HOURS OF VIDEO EVERY DAY ON FACEBOOK

5. EVOLUTION OF ‘DOING’ LIVE
‘Four-wire’ Satellite Live U/TV U Mobile Devices
1991 2000 2010 TODAY

6. WE’VE COME A LONG WAY, BABY

7. LIVE STREAM EXPLOSION

8. LIVE STREAM EXPLOSION

9. Massive audience
Archive videos
Broadcast from FB app
Access desktop, mobile
POPULAR SERVICES
Baked inside Twitter
Dedicated app
GoPro integration
Most users on FB + IG
Disappearing stream
‘Top Live’ on Search
Mobile only-experience
Growing fast, robust
Gaming, music, more
Automatic archive uploads
Full analytics

10. USING LIVE TO REACH BROADER AUDIENCES
• Riots, protests, marches
• Election Nights
• Kayak-tivists
• Archives
• Live chats
• Special events
• Scenery, weather

11. USING LIVE TO REACH BROADER AUDIENCES

12. USING LIVE TO REACH BROADER AUDIENCES
Our Facebook Live video on Mega
Tuesday, compared to a produced
and edited Facebook video on a
Super Tuesday, for example, had
thousands more comments and 7x
the view duration.
--Lori Todd, NPR

13. USING LIVE TO REACH BROADER AUDIENCES
"One reporter even Facebook live
streamed a ride-along with our
Washington State Patrol in a story about
emphasis patrols. The engagement was
wonderful; our viewers could ask him
questions and he answered in real-time."
The draw of Facebook Live is simple,
people like watching things as they
happen.
--Melissa Luck, KXLY TV Spokane

14. USING LIVE TO REACH BROADER AUDIENCES
Behind the Scenes --
Engaging viewers across multiple
devices, building brand connection
and ultimately driving audiences
back to TV broadcast

15. WEATHER IS A HUGE OPPORTUNITY

16. 10
mins

17. GEARING UP: EQUIPMENT RECOMMENDATIONS

18. • Facebook video views -
+200% YOY, 2 yrs in a row
• 2/3 of live-video views are
‘non-live’
• Facebook page growth -
+85% in 2016
THE FACEBOOK BUMP IS REAL

19. AUDIENCE REEEEEEACH
• Moving TV audience to digital
• 2016 - +20% video views on-platform
• 2017 YTD - +25% on-platform
• App compatibility
• Embeddable = surprise traffic

20. SAFETY AND SECURITY
Safety should be the
number one thing with
everything you do

21. BELLS AND WHISTLES
• Simultaneous streaming to multiple platforms
• Multiple streams to accommodate competing breaking events
• 24-hour streams
• Timers to loop cameras (traffic, weather cams)
• OTT - Roku audience
• Broadcast-style graphics, tickers
• SM integration

22. FILTERING THE LIVE SIGNALS

24. WHAT’S THE POINT?

25. F%*K IT. QUESTIONS?