ONA Las Vegas: Livestreaming Trends

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At the core of a good journalist is the ability to storytell, usually via the written word or a video package, but the emergence of live streaming has helped transform how stories are told. Further, everyday citizens are now going live to share their perspective and help journalists discover untold stories. This ONA Las Vegas chapter event brings together journalists from the LV Review-Journal (@WilsonElaineM and @caitielilly_) and Banjo’s media innovation director (@ToTheVictor) to discuss the state of the live streaming union, how it has influenced their perspective of covering stories, what it has done collectively for journalism and where trends may go next. These experts will also provide best practices for “going Live” and answer your questions.

Technologie

ONA Las Vegas
LIVE STREAMING + NEWSROOMS BOOTCAMP

WELCOME!
Journalists.org
meetup.com/ONA-Las-Vegas
#ONALasVegas

ONA West Regional
July 14-15
UNR - Innevation Center
Eventbrite - Early June
San Diego | LA | SF | Sacramento | Seattle | Portland | Reno | Las Vegas

WHAT’S THE POINT?
Janis Krums, January 2009
1. Immediacy
2. Unique perspective
3. Social connection -- engage with your audiences
4. Authenticity -- people want to connect with people
5. Excitement and surprise

100 MILLION
PEOPLE WATCH MORE THAN
HOURS OF VIDEO EVERY DAY ON FACEBOOK

EVOLUTION OF ‘DOING LIVE’
1990s 2000s 2010 TODAY

USING LIVE PLATFORMS TO REACH BROADER AUDIENCES

USING LIVE PLATFORMS TO REACH BROADER AUDIENCES
Our Facebook Live video on
Mega Tuesday, compared to a
produced and edited Facebook
video on a Super Tuesday, for
example, had thousands more
comments and seven times the
view duration.
--Lori Todd, NPR

USING LIVE PLATFORMS TO REACH BROADER AUDIENCES
"One reporter even Facebook
livestreamed a ride-along with our
Washington State Patrol in a story
about emphasis patrols. The
engagement was wonderful; our
viewers could ask him questions and
he answered in real-time."
The draw of Facebook Live is simple,
people like watching things as they
happen.
--Melissa Luck, KXLY TV Spokane

STEP-BY-STEP -- FACEBOOK LIVE
-Download Facebook or Pages app from the app
store
FACEBOOK APP:
-Select the bottom right menu to access the page
you wish to stream from
-Create a “post”
PAGES:
-Get access to the page you wish to stream from
-Use top left pages menu to select where to stream
-Select “live” icon

STEP-BY-STEP -- FACEBOOK LIVE
-Enter a title for your
stream with key words
-Make sure your
portrait lock setting is
OFF
GO LIVE!

GEARING UP: EQUIPMENT RECOMMENDATIONS
“Just because you can use
only a phone to broadcast live,
it doesn’t mean you should!”
Mevo - Live Event Camera --
$399
iRig Mic -- $30
E-IMAGE Magic Q30
Lens Mount Rig
System -- $79

● Eyewitness updates from a scene
during breaking news
● Performances and events
● Something unexpected is unfolding
in real-time
● You know you’ll be doing something
unusual
● Anticipation is building – anything
can happen!
● Highly visual
● Interactive with news
Las Vegas Strip Shooting
Chick-fil-A
Opening
Johnson Middle School
mercury lockdown
Riviera Demolition
Welcome to DTLV sign
DECIDING WHEN TO GO LIVE
War Machine verdict

● Significance outside of Las Vegas
DECIDING WHEN TO GO LIVE
● Will the stream attract new audiences?
Vegas Golden Knights
Presidential Debate
Raiders to Las Vegas
Katy Perry campaigns for
Clinton at UNLV

SAFETY AND SECURITY
“Safety should be the
number one thing with
everything you do.”

HOW DO WE MEASURE ENGAGEMENT?
● Reach
● Engagement - Are people reacting to the
video?
● Total viewers

JUGGLING LIVE STREAMING IN YOUR NEWSROOM
● Determine appropriate length of stream
● Ensure someone who is comfortable on camera is leading the stream
● Set specific interview targets
● Determine which platform is most appropriate for the stream

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