1. For Designers, Engineers, Marketers,
“G
FR o-P boo
rap th
Speakers, Salespeople, Womanisers...
EE ers k
h e
gift uas
ion
”
THE PERSUASION
NOTE CARDS
A visual aid that reminds you the tricks and
techniques that influence human behaviour
52 ways to persuade
from the sciences of behavioural economics
and social psychology
Be more creative when brainstorming ideas
Be more persuasive in your business and social circles
2. It all began 9 years ago, during my first creative project.
As a young and inexperienced engineer, and then later as a marketer, I was
often in the library. When working on new products or marketing projects,
I constantly looked for information on design ethnography and, how to
understand and influence human behaviour. For quick and easy reference,
I noted the techniques on cards.
Then I’ve realised that having ideas is good, but you must still be able to sell
them. In business and engineering schools, my lecturers had taught me how
to think, but not how to talk. “I am a creative person, not a salesperson”, is a
common excuse in the creative community. That’s why so many great projects,
strategies and causes are lost. Good ideas, bad presenters.
Learning how to pitch in front of clients and my superiors was costly. After
several mistakes, and with the development of the Grapho-Persuasion method,
I began also noting sales techniques on cards.
The Persuasion Note Cards is a collection of the best persuasion techniques
and principles, used for centuries by the greatest marketers, salesmen, product
designers, politicians and womanisers. The 52-card deck is fun, easy to use and
easy to carry.
Each card illustrates a “weapon of mass persuasion”, drawn from the sciences
of behavioural economics and social psychology, with real-life examples. When
brainstorming with your team and clients during a project, or when preparing
yourself for a meeting, keep these cards visible at all times. They will remind
you how persuasion works, and how to integrate elements of it in your work.
From business and personal experiences, I guarantee you that you will find the
52-card deck useful. If you don’t, offer it to someone who will benefit from it,
or contact me at www.grapho-persuasion.com for a 100% refund. No quibble.
Victor Semo,
Creator of the Persuasion Note Cards
www.grapho-persuasion.com
