Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Localizing Games: How They Differ From Other Software Products<br />
Images – Games?, what games?<br />
10000 hours at school<br />At 21 yearsold<br />10000 hoursplayinggames<br />source: Jane McGonigal  at Ted.com<br />
Optimism<br />source: Jane McGonigal  at Ted.com<br />
Collaboration<br />source: Jane McGonigal  at Ted.com<br />
Productivity<br />source: Jane McGonigal  at Ted.com<br />
WINNING<br />source: Jane McGonigal  at Ted.com<br />
CONTENT EVOLUTION earlydays<br />
CONTENT EVOLUTIONtoday<br />MORE AND MORE CONTENT<br />MORE AND MORE GLOBALIZATION<br />MORE AND MORE TO LOCALIZE<br />
CONTENT EVOLUTIONtoday<br />MORE AND MORE CONTENT<br />MORE AND MORE GLOBALIZATION<br />MORE AND MORE TO LOCALIZE<br />Ima...
MARKET EVOLUTIONMore and more users (of allkinds)<br />
INFLUENCENotonlygames… Thereis a lot more<br />Gamesforhealth<br />EdumarketGames<br />Business SimulationGames<br />Milit...
INFLUENCEYou and yourbusiness<br />eLearning<br />Video Games<br />Interactive Entertainment is influencing our lifes much...
Let’s get back on track<br />
CONTENT iswhatMATTERSforlocalization<br /><ul><li>Big RPGs and MMOs</li></ul>+ 1 Mio. Words<br /><ul><li>Basic games</li><...
1. The Game Localization process: where does Localization fit in Game Development Production. <br />HOW IS THE PRODUCT BUI...
GAME LOCALIZATION INMATURE PROCESS<br />Whenlocalizationwas (is?) anafterthought<br />GAME DEVELOPMENT PROCESS<br />LOCALI...
GAME LOCALIZATION INMATURE PROCESS<br />Whenlocalizationwas (is?) anafterthought<br />GAME DEVELOPMENT PROCESS<br />LOCALI...
Quality issues
Cost issues</li></ul>Time<br />Quality<br />Cost<br />
GAME LOCALIZATION MATURE PROCESS<br />Localization as anearlystrategy<br />GAME DEVELOPMENT PROCESS<br />Localization rela...
GAME LOCALIZATION MATURE PROCESS<br />Localization as anearlystrategy<br />GAME DEVELOPMENT PROCESS<br />Localization rela...
WhyisQuality Crucial?In gamestoo..<br />
It’s all about EMOTION<br />Game players are critics:<br />Game users are fans. <br />Huge community of users<br />Do NOT ...
It’s all about EXPERTISE<br />© Electronic Arts<br /><ul><li>Subject Matter expertise: 	same as any other demanding field
Some topics are hard if not a member of the community too (from RPGs to technical)
 OR…. Be ready to lead the community or set the standards.</li></ul>© Microsoft Game Studios<br />© GameLoft<br />© Ubisof...
It’s all about OFFERING AN EXPERIENCE<br /><ul><li>Games are INTERACTIVE ENTERTAINMENT
Means that just translation is not enough
Making the content just understandable is not enough
It’s all about offering a unique EXPERIENCE to the user
Users need to feel THEY ARE THE TARGET</li></li></ul><li>SuperSkillsneeded<br />
Special SkillsBe a Copywriter<br />Transcreation<br />Reconceptualizing: Not all concepts are directly translatable in ano...
Special SkillsUnderstanding specificGame Universe<br />Geek factor<br />Each game has it’s own characteristics<br />Not be...
Special SkillsUnderstanding Artificial Language<br />LanguageEngineering<br />Games translation demands special skills:<br...
USABILITY: COMPLICATED MAY NOT WORK<br />
Localization is not only about language<br /><ul><li>UsabilityDefinition: ISO standard:</li></ul>    “The extent to which ...
terms of language.
but also cultural context and usage behaviors.
      Simplicity and intuitive intelligibility of the interface (quick to learn).
control elements , menu, dialog windows order, hot keys</li></ul>->  High speed of work/play.<br />->  Minor user errors<b...
Localization is not only about language<br />Usability in games =  easy to use =  natural = enjoyable<br />Device controll...
Use your common sense<br /><ul><li>Text has to be big enough
Audio Localization might be imperative  Difficult  to drive or shoot in parallel  to reading instructions
Order  and placement is key</li></ul>©Rock StarGames<br />
Usability Anecdote<br />Massively multiplayer online game<br />The surprising reason Asian MMOs are mouse-based<br />Asian...
Add color niño<br />CULTURALIZATION IN GAMES  DealingwithDiversity<br />Image © Miguel Alonso Martin (my 3 year old boy )...
It’sallaboutOFFERING a LOCALEXPERIENCE<br /><ul><li>Games designed with a Global view and considering culturalization:
as neutral as possible.
The idea is to have a game that would work on every locale without much changes to the story.</li></ul> <br /><ul><li>Game...
Cultural Games:  games that recreate a local culture, built with the idea of spreading and sharing knowledge.
Keep “Localization in mind” no matter your approach. </li></li></ul><li>Content Culturalization Basics<br /><ul><li>Images...
YOUR CULTURE is not necessarily UNIVERSAL
Colors:
Colors have culture-dependent meanings too.
Nächste SlideShare
Wird geladen in …5
×

LISA ASIA Forum - Localizing Interactive Media & Game

57.928 Aufrufe

Veröffentlicht am

LISA ASIA Forum - Localization Industry Standards Association

Presentation: Localizing Games & Interactive Media - How they differ from other software products

Suzhou, China. 29/07/2010

Veröffentlicht in: Business, Technologie
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

LISA ASIA Forum - Localizing Interactive Media & Game

  1. 1.
  2. 2. Localizing Games: How They Differ From Other Software Products<br />
  3. 3. Images – Games?, what games?<br />
  4. 4.
  5. 5. 10000 hours at school<br />At 21 yearsold<br />10000 hoursplayinggames<br />source: Jane McGonigal at Ted.com<br />
  6. 6. Optimism<br />source: Jane McGonigal at Ted.com<br />
  7. 7. Collaboration<br />source: Jane McGonigal at Ted.com<br />
  8. 8. Productivity<br />source: Jane McGonigal at Ted.com<br />
  9. 9. WINNING<br />source: Jane McGonigal at Ted.com<br />
  10. 10.
  11. 11. CONTENT EVOLUTION earlydays<br />
  12. 12. CONTENT EVOLUTIONtoday<br />MORE AND MORE CONTENT<br />MORE AND MORE GLOBALIZATION<br />MORE AND MORE TO LOCALIZE<br />
  13. 13. CONTENT EVOLUTIONtoday<br />MORE AND MORE CONTENT<br />MORE AND MORE GLOBALIZATION<br />MORE AND MORE TO LOCALIZE<br />Images copyright:<br />Lego©<br />Microsoft © <br />CDC Games© <br />NetGame ©<br />Blizzard©<br />CCP Games©<br />
  14. 14. MARKET EVOLUTIONMore and more users (of allkinds)<br />
  15. 15. INFLUENCENotonlygames… Thereis a lot more<br />Gamesforhealth<br />EdumarketGames<br />Business SimulationGames<br />Militainment<br />eLearning<br />Simulation Games<br />Alternative Reality Games<br />Art Games<br />OrganizationalDynamicGames<br />
  16. 16. INFLUENCEYou and yourbusiness<br />eLearning<br />Video Games<br />Interactive Entertainment is influencing our lifes much more than we are conscient of. <br />Not only Entertainment<br />Also how messages go from transmitter to recipient.<br />Interactive Multimedia is a Communication Channel<br />
  17. 17. Let’s get back on track<br />
  18. 18. CONTENT iswhatMATTERSforlocalization<br /><ul><li>Big RPGs and MMOs</li></ul>+ 1 Mio. Words<br /><ul><li>Basic games</li></ul>No l10n<br /><ul><li>AAA Game</li></ul>About 500k wordstotranslate<br />300k wordstodub. (20 blockbustermovies).<br />50 dubbingactorsper language(250 studiohours)<br /><ul><li>Social games</li></ul>1k words<br />
  19. 19. 1. The Game Localization process: where does Localization fit in Game Development Production. <br />HOW IS THE PRODUCT BUILT<br />
  20. 20. GAME LOCALIZATION INMATURE PROCESS<br />Whenlocalizationwas (is?) anafterthought<br />GAME DEVELOPMENT PROCESS<br />LOCALIZATION<br />Procurement<br />Translation<br />Audio<br />Linguistic Testing<br />Engineering<br />Reengeniering<br />Recompilations<br />Testing<br />Testing<br />Bug fixing<br />Internationalization<br />Text extraction<br />Text expansion<br />Cultural Review<br />Localization<br />Translation<br />Audio<br />Adaptation (cultural)<br />
  21. 21. GAME LOCALIZATION INMATURE PROCESS<br />Whenlocalizationwas (is?) anafterthought<br />GAME DEVELOPMENT PROCESS<br />LOCALIZATION<br /><ul><li>Time issues
  22. 22. Quality issues
  23. 23. Cost issues</li></ul>Time<br />Quality<br />Cost<br />
  24. 24. GAME LOCALIZATION MATURE PROCESS<br />Localization as anearlystrategy<br />GAME DEVELOPMENT PROCESS<br />Localization related Engineering & Technical<br />Procurement<br />Internationalization<br />Localization<br />Testing<br />International Launch<br />
  25. 25. GAME LOCALIZATION MATURE PROCESS<br />Localization as anearlystrategy<br />GAME DEVELOPMENT PROCESS<br />Localization related Engineering & Technical<br />Procurement<br />Internationalization<br />Localization<br />Testing<br />International Launch<br />
  26. 26. WhyisQuality Crucial?In gamestoo..<br />
  27. 27. It’s all about EMOTION<br />Game players are critics:<br />Game users are fans. <br />Huge community of users<br />Do NOT DISAPPOINT THEM<br />
  28. 28. It’s all about EXPERTISE<br />© Electronic Arts<br /><ul><li>Subject Matter expertise: same as any other demanding field
  29. 29. Some topics are hard if not a member of the community too (from RPGs to technical)
  30. 30. OR…. Be ready to lead the community or set the standards.</li></ul>© Microsoft Game Studios<br />© GameLoft<br />© Ubisoft<br />
  31. 31. It’s all about OFFERING AN EXPERIENCE<br /><ul><li>Games are INTERACTIVE ENTERTAINMENT
  32. 32. Means that just translation is not enough
  33. 33. Making the content just understandable is not enough
  34. 34. It’s all about offering a unique EXPERIENCE to the user
  35. 35. Users need to feel THEY ARE THE TARGET</li></li></ul><li>SuperSkillsneeded<br />
  36. 36. Special SkillsBe a Copywriter<br />Transcreation<br />Reconceptualizing: Not all concepts are directly translatable in another language<br />Vital to understand the local cultural and behavioral needs<br />Need to offer a local experience within the boundaries the games allow<br />Accents / Regionalisms / Jokes / History<br />Marketing skills: Content is also an essential part of the success of the product<br />©Perfect World Entertainment<br />
  37. 37. Special SkillsUnderstanding specificGame Universe<br />Geek factor<br />Each game has it’s own characteristics<br />Not because you have translated a game, that you would know all about the next one (if you know about prepress… you can learn more, understand a new device, but your knowledge is solid and can be used). <br />Be able to understand what the Users need, what they expect. <br />Take decisions:<br />There will always be a different opinion, still linguists many times need to set the standard. <br />
  38. 38. Special SkillsUnderstanding Artificial Language<br />LanguageEngineering<br />Games translation demands special skills:<br />Able to perform productively and make a picture of what is happening<br />On the fly player messaging and variables<br />Mage throws a spell on the soldier.<br />[·PC·] throws [·item·] to [·NPC·]<br />Le mage lance un sort sur le soldat.<br />[·PC·] lance [·item·] sur [·NPC·]<br />1st (sort of a parenthesis) the game engine has to be able to generate a few changes to the translated text - > Powerful design and technology<br />Translator has to understand what is going on in order to deliver what is needed. <br />Translator has to understand the technology and know what the engine can or cannot do. (in these on the fly messages a linguist HAS to perform the job). <br />
  39. 39. USABILITY: COMPLICATED MAY NOT WORK<br />
  40. 40. Localization is not only about language<br /><ul><li>UsabilityDefinition: ISO standard:</li></ul> “The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfactionin a specified context of use".<br /><ul><li>Products need to fit the needs of users:
  41. 41. terms of language.
  42. 42. but also cultural context and usage behaviors.
  43. 43. Simplicity and intuitive intelligibility of the interface (quick to learn).
  44. 44. control elements , menu, dialog windows order, hot keys</li></ul>-> High speed of work/play.<br />-> Minor user errors<br />-> More Fun<br /><ul><li>Cultural factors such as colour, symbol and content perception are basis for effectiveness.</li></li></ul><li>Centered on the USER<br />Users are the center of the design process. <br />User needs vary culturally.<br />Standard Localization issues<br />Functionalities<br />Support natural activities and environments.<br />Communicate in an inoffensive manner.<br />
  45. 45. Localization is not only about language<br />Usability in games = easy to use = natural = enjoyable<br />Device controller for instance can vary: <br />X button is the select button in Western Europe (X as a check)<br />0 button is the select button in some Asian countries (X as not good) <br />
  46. 46. Use your common sense<br /><ul><li>Text has to be big enough
  47. 47. Audio Localization might be imperative Difficult to drive or shoot in parallel to reading instructions
  48. 48. Order and placement is key</li></ul>©Rock StarGames<br />
  49. 49. Usability Anecdote<br />Massively multiplayer online game<br />The surprising reason Asian MMOs are mouse-based<br />Asian Games: Mouse controlled<br />Western Games: Mouse & Keyboard<br />
  50. 50. Add color niño<br />CULTURALIZATION IN GAMES DealingwithDiversity<br />Image © Miguel Alonso Martin (my 3 year old boy )<br />
  51. 51. It’sallaboutOFFERING a LOCALEXPERIENCE<br /><ul><li>Games designed with a Global view and considering culturalization:
  52. 52. as neutral as possible.
  53. 53. The idea is to have a game that would work on every locale without much changes to the story.</li></ul> <br /><ul><li>Games allowing for a good adaptation to the locale by the way they are developed.
  54. 54. Cultural Games: games that recreate a local culture, built with the idea of spreading and sharing knowledge.
  55. 55. Keep “Localization in mind” no matter your approach. </li></li></ul><li>Content Culturalization Basics<br /><ul><li>Images: Icons, symbols, graphics and objects.
  56. 56. YOUR CULTURE is not necessarily UNIVERSAL
  57. 57. Colors:
  58. 58. Colors have culture-dependent meanings too.
  59. 59. Audio:
  60. 60. Never use music if you don’t know where is it coming from
  61. 61. Sounds can have cultural/religious associations</li></li></ul><li>Cultural Reviews<br /><ul><li>Crucial that this step is considered by developers (the sooner in the process the better)
  62. 62. Being banned or shocking a community is bad for:
  63. 63. Image
  64. 64. Affects sales
  65. 65. Much more than official review agencies present in almost every country or region:</li></ul>ESRB PEGI USK OFLC DJCTQ and many others<br /><ul><li>Find the Source and Meaning for all your content
  66. 66. Power of community (be aware)</li></li></ul><li>MULTIMEDIAComplexity brings challenges<br />
  67. 67. PROJECT MANAGEMENT OVERVIEW a RiskAnalysisapproach of Multimedia Localization<br />
  68. 68. RISK DISTRIBUTION<br />USABILITY<br />AUDIO<br />SEVERITY<br />CULTURAL<br />TECHNICAL<br />TEXT CONTENT<br />LIKELIHOOD<br />
  69. 69. Top 10 (9+1) risks of gamelocalization<br />
  70. 70. Top 10 (9+1) risks of gamelocalization<br />Affects:<br />Developer<br />Publisher<br />Localization<br />Avoidby: MarketKnowledge & Research<br />Dev: Quick changesmadeeasy<br />Pub: Contingency (budget)<br />Loc: Time<br />
  71. 71. Top 10 (9+1) risks of gamelocalization<br />Affects:<br />Localization<br />Avoidby: Loc: Contingency in planningGoodResourceAllocation<br />
  72. 72. Top 10 (9+1) risks of gamelocalization<br />Affects:<br />Development<br />Avoidby: i18n TrainingXtranslations (or MT) on Beta<br />
  73. 73. Top 10 (9+1) risks of gamelocalization<br />Affects:<br />Localization<br />Mitigateby: Knowledge of requirements<br />Platformspecificglossaries<br />
  74. 74. Top 10 (9+1) risks of gamelocalization<br />Affects:<br />Localization<br />Mitigateby: Knowledge of Market<br />Specific LOCAL resourcesallocated<br />
  75. 75. Top 10 (9+1) risks of gamelocalization<br />Affects:<br />Localization<br />Mitigate by: <br />Approve content -> RecordVoice Talent selectionPlanning<br />
  76. 76. Top 10 (9+1) risks of gamelocalization<br />Affects:<br />Localization<br />Publisher<br />Mitigate by: <br />IP owner <> Publisher Communication<br />Clear Glossaries<br />
  77. 77. Top 10 (9+1) risks of gamelocalization<br />Affects:<br />Localization<br />Publisher<br />Mitigate by: <br />Specific Market Knowledge<br />Games are EntertainmentStrong Focus on LOCAL USER<br />
  78. 78. Top 10 (9+1) risks of gamelocalization<br />Affects:<br />Development<br />Localization<br />Publisher<br />Assign Contingency:<br />Voice Recording Budget ?I18n issues: ex. Blood color (Germany)<br />
  79. 79. Top 10 (9+1) risks of gamelocalization<br />
  80. 80. Conclusion<br />Interactive Media is more than just games<br />Needed Improvements in the game localization industry:<br />Content Management Systems & Global Content Management Systems<br />Standards (although vs creativity)<br />WYSIWYG tools?<br />Globalization in Games Industry is challenging, complex and FUN<br />
  81. 81. GAME OVER<br />
  82. 82. Thank You<br />Pleasefeel free tocontact me withanyquestions:Víctor Alonso Lionvictor_alonso@pinknoise.es<br />http://www.pinknoise.es<br />

×