1. GENERAL IMPORTANCEGENERAL IMPORTANCE
OF COMMUNICATION INOF COMMUNICATION IN
SOCIETYSOCIETY
Provides for human encounter
Allows the development of
civilized society
Helps in transmitting knowledge
Helps us organize our work in
groups

2. IMPORTANCE OFIMPORTANCE OF
COMMUNICATION IN BUSINESSCOMMUNICATION IN BUSINESS
 Increasing size of companies
 Increasing complexity and
sophistication of organizations
 Highly specialized jobs
 Increased constituencies or groups
 Increasingly collaborative
management styles
 Developments in communication
technology

3. CONTRIBUTING BODIES OFCONTRIBUTING BODIES OF
KNOWLEDGEKNOWLEDGE
Semantics (use of words)
Linguistics (study of language)
Rhetoric (study of effective written
and spoken communication)
Psychology
Sociology
Logic
Graphic Design
Computer Science/IT

4. THEORIES OFTHEORIES OF
COMMUNICATIONCOMMUNICATION
 Electronic Theory
 Social Environment Theory
 Rhetorical Theory

5. Communicator
(Sender)
Audience
(Receiver)
Message
Electronic TheoryElectronic Theory

6. Communicator Audience
Message
Social
Environment
SOCIAL ENVIRONMENTSOCIAL ENVIRONMENT
THEORYTHEORY

7. Communicator Audience
Message
Social
Environment
Response
RHETORICAL THEORYRHETORICAL THEORY

8. DEFINITION OFDEFINITION OF
COMMUNICATIONCOMMUNICATION
Communication is the
process of sharing by which
messages produce
responses.

9. PERSONALITYPERSONALITY
The Frame of Reference in the
human mind, dynamically
composed of millions of
variables, is known as
Personality.

10. PERSONALITYPERSONALITY
The Human Mind: Frame of Reference
80 %
Subconscious
20 % Conscious

11. PERCEPTIONPERCEPTION
Signals from outside enter the mind
through the six senses.
Once a Signal or Stimulus enters the
mind it is processed by the Frame of
Reference.
Definition: The meaning assigned to
a Stimulus, after processing by the
Frame of Reference, is known as
Perception.

12. PERCEPTIONPERCEPTION
Perception
(Meaning
assigned by the
Frame of
Reference)
Stimuli
Senses

13. SELECTIVITYSELECTIVITY
Selectivity is a process
whereby the human mind
selects and processes only
a few signals, at a given
moment, discarding the rest
of the stimuli.

14. BARRIERS TOBARRIERS TO
COMMUNICATIONCOMMUNICATION
 Psychological Barriers
 Semantic Barriers
 Physical Barriers

15. Barriers to CommunicationBarriers to Communication
Psychological Barriers
a. Emotional
b. Perceptual
i. People perceive things differently
ii. People fill-in information without
checking accuracy
iii. People perceive on the basis of
their own experiences
c. Selectivity

17. Assignment-1Assignment-1
Q 1. Define Communication and explain its
main points.
Q 2. Give ten definitions of communication
from other sources with reference for each.
Q 3. Write a note on Psychological Barriers
to Communication.
Submission Deadline: Next class, 2012
Submit in Handwritten or Printed Form.
E-Mail (For Inquiries or questions only)
drbasit_preston@hotmail.com

18. Assignment-2Assignment-2
Q : Write a note on Psychological Barriers to
Communication?
Submission Deadline: Next class, 2012
Submit in Handwritten or Printed Form