"The (Geo) (Mobile) (Smart) Web", presented on April 11th. 2011 at the CIPR Social Media 2011 conference, Russell Square, London, UK

1. The (Geo) (Mobile) (Smart) Social Web Gary Gale, Director Ovi Places gary.gale@nokia.com CIPR Social Media 2011 London, April 2011 51.5211, -0.1250

2. About Me … Director, Ovi Places, Nokia Previously Director, Yahoo! Geo Technologies Blogger: http://www.vicchi.org Tweeter: http://twitter.com/vicchi Tom Coates on Flickr : http://www.flickr.com/photos/plasticbag/4475788424/

3. Robin Hutton on Flickr :http://www.flickr.com/photos/robinhutton/5252722247/

5. Changua Coast Conservation Action on Flickr : http://www.flickr.com/photos/waders/3177090710/

6. Nad on Flickr : http://www.flickr.com/photos/nad/386051891/

7. JZ on Flickr :http://www.flickr.com/photos/abroadjz/4370995807/

8. Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/

9. 6,490 tracks scrobbled on Last.fm 122 posts on www.vicchi.org 25,166 page views and 17,313 unique visitors 3,544 Tweets on Twitter 1,117 social bookmarks on Delicious 5,047 photos on Flickr; 3,378 of those are geotagged 2,896 check-ins on Foursquare 2,959 status updates on Facebook 513 links shortened and shared, 120,584 clicks on those links

10. Brief (involuntary) audience participation Chris Beckett on Flickr :http://www.flickr.com/photos/chrisjohnbeckett/3969779788/

11. Social networking is arecent development … Tom Magliery on Flickr :http://www.flickr.com/photos/mag3737/236625863/

12. … but is it really? Dom Dada on Flickr :http://www.flickr.com/photos/ogil/1507585665/

13. 1969 … CompuServe James Cridland on Flickr :http://www.flickr.com/photos/jamescridland/5064767932/

14. 1983 … Control Video Corp. (AOL) Jason Persse on Flickr :http://www.flickr.com/photos/jasonpersse/5551655751/

15. 1983 … Tele Atlas

16. 1987 … Navteq

17. 1985 … The Well (Whole Earth ‘Lectronic Link) Matthew High on Flickr :http://www.flickr.com/photos/matthigh/2097497028/

18. 1989 … First GPS satellite John_Dulaneyon Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/

19. 1990 … portable GPS units 2Tales on Flickr: http://www.flickr.com/photos/stigster/3761714132/

20. 2000 … Dodgeball Dennis Crowley on Flickr - http://www.flickr.com/photos/dpstyles/4821474454/

21. 2000 … “Smart” phones

22. 2001 … KDDI launches first GPS phone

23. 2002 … A-GPS in smart phones Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/ 23

24. 2003 … Friendster Chris Pirillo on Flickr :http://www.flickr.com/photos/lockergnome/187472384/

25. 2003 … MySpace Laughing Squid on Flickr :http://www.flickr.com/photos/laughingsquid/2051265254/

26. 2004 … Facebook

27. 2005 … Bebo Sean MacEntee on Flickr :http://www.flickr.com/photos/smemon/5103404958/

28. 2005 … Loopt http://www.crunchbase.com/assets/images/resized/0000/5515/5515v3-max-450x450.png

29. 2006 … Twitter

30. 2006 … Nokia N95 Irish Typepad on Flickr: http://www.flickr.com/photos/irisheyes/1282719713/

31. 2008 … iPhone 3G theleetgeeks on Flickr : http://www.flickr.com/photos/theleetgeeks/2662322865/

32. 2008 … Gowalla

33. August 2008 … Yahoo! Fire Eagle Laughing Squid on Flickr : http://www.flickr.com/photos/laughingsquid/2313476788/

34. February 2009 … Google Latitude Matt Jones on Flickr : http://www.flickr.com/photos/blackbeltjones/3253226650/

35. 2009 … Foursquare 35

36. 2009 … Twitter launches Geotagging http://en.wikipedia.org/wiki/File:Twitter_2010_logo.svg

37. 2010 … Google Buzz Maximo Gomez on Flickr : http://www.flickr.com/photos/maxxximo/4348515363/

38. 2010 … Facebook Places

39. Technology convergence is moving fast Shayne Kaye on Flickr : http://www.flickr.com/photos/shaynekaye/4726115849/

40. Users National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/ 40

41. A-GPS John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/ 41

42. 3G networks Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/

43. Always with us Lily Monster on Flickr : http://www.flickr.com/photos/lilymonster/5405088296/

44. Nearly ubiquitous Skokie Public Library on Flickr : http://www.flickr.com/photos/skokiepl/4133770900/

45. Benjamin on Flickr : http://www.flickr.com/photos/ben-m/395706248/

46. Social media side effects Mike Lynch on Flickr : http://www.flickr.com/photos/prawnwarp/3406062915/

47. Jacob Bøtter on Flickr : http://www.flickr.com/photos/jakecaptive/38911468/

48. PaiCheng Tao on Flickr : http://www.flickr.com/photos/taopaic/2209186032/

55. A sense of identity Sam Greenhalgh on Flickr : http://www.flickr.com/photos/zapthedingbat/4500185771/

59. A broadcast medium … Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/

61. … and a conversational medium Search Engine People Blog on Flickr : http://www.flickr.com/photos/sepblog/3676361977/

63. Anythien on Flickr : http://www.flickr.com/photos/anythiene/159465136/

64. Over-sharing (and inadvertent sharing) Ian Quantis on Flickr : http://www.flickr.com/photos/hardcoristo/4943458144/

66. http://imgs.xkcd.com/comics/latitude.png

67. http://statusthis.com/2010/02/what-happens-on-foursquare/

68. Aide memoire Oli Shaw on Flickr : http://www.flickr.com/photos/ol1/4567274419/

69. Memory loss solution Oli Shaw on Flickr : http://www.flickr.com/photos/ol1/4567274419/

70. Insights

71. What does the future hold … ? Owen and Aki on Flickr : http://www.flickr.com/photos/mikenan1/4871268492/

72. The future is bright … ADH on Flickr : http://www.flickr.com/photos/alex_91/2268056518/

74. Social media side effect Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4003140078/

75. #egypt Darla Hueske on Flickr : http://www.flickr.com/photos/sierragoddess/5438081207/

76. #egypt Darla Hueske on Flickr : http://www.flickr.com/photos/sierragoddess/5438081207/

77. Thank you for listening Melvin Gaal on Flickr : http://www.flickr.com/photos/94379417@N00/4808475862/

78. Thank you Gary Gale, Director Ovi Places gary.gale@nokia.com twitter.com/vicchi