28. PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
niche
platform for segments!
musicians &
fans/buyers!
niche
KEY DISTRIBUTION segments!
RESOURCES CHANNELS
match-
making with
taste! niche
segments!
COST STRUCTURE REVENUE STREAMS
29. PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
niche
platform for segments!
musicians &
fans/buyers!
niche
KEY DISTRIBUTION segments!
RESOURCES CHANNELS
match-
making with
taste! niche
segments!
COST STRUCTURE REVENUE STREAMS
music
subscription
service!
30. PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
niche
platform for segments!
musicians &
fans/buyers!
niche
KEY DISTRIBUTION segments!
RESOURCES CHANNELS
match-
making with
taste! niche
segments!
COST STRUCTURE REVENUE STREAMS
small revenu music
es
from many subscription
artists! service!
31. PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
niche
platform for segments!
musicians &
fans/buyers!
niche
KEY DISTRIBUTION segments!
RESOURCES CHANNELS
match-
making with
taste! online! niche
segments!
COST STRUCTURE REVENUE STREAMS
small revenu music
es
from many subscription
artists! service!
32. PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
ies! niche
platform for communit segments!
musicians &
fans/buyers!
niche
KEY DISTRIBUTION segments!
RESOURCES CHANNELS
match-
making with
taste! online! niche
segments!
COST STRUCTURE REVENUE STREAMS
small revenu music
es
from many subscription
artists! service!
33. PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
ies! niche
platform for communit segments!
musicians &
fans/buyers!
niche
KEY DISTRIBUTION segments!
RESOURCES CHANNELS
match-
making with
breadth of taste! online! niche
platform! segments!
COST STRUCTURE REVENUE STREAMS
small revenu music
es
from many subscription
artists! service!
34. PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
ies! niche
platform platform for communit segments!
management! musicians &
fans/buyers!
niche
KEY DISTRIBUTION segments!
RESOURCES CHANNELS
match-
making with
breadth of taste! online! niche
platform! segments!
COST STRUCTURE REVENUE STREAMS
small revenu music
es
from many subscription
artists! service!
35. PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
ies! niche
platform platform for communit segments!
management! musicians &
fans/buyers!
content niche
producers! KEY DISTRIBUTION segments!
RESOURCES CHANNELS
match-
making with
breadth of taste! online! niche
platform! segments!
COST STRUCTURE REVENUE STREAMS
small revenu music
es
from many subscription
artists! service!
36. PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
ies! niche
platform platform for communit segments!
management! musicians &
fans/buyers!
content niche
producers! KEY DISTRIBUTION segments!
RESOURCES CHANNELS
match-
making with
breadth of taste! online! niche
platform! segments!
COST STRUCTURE REVENUE STREAMS
small revenu music
platform es
maintenan from many subscription
ce! artists! service!
41. so this is how a long tail
business model looks…
42. PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
platforms for
niche products
and services
large breadth
KEY DISTRIBUTION of niche
RESOURCES CHANNELS segments
focus on
match-making
COST STRUCTURE REVENUE STREAMS
43. PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
platforms for
niche products
and services
large breadth
KEY DISTRIBUTION of niche
RESOURCES CHANNELS segments
focus on
match-making
COST STRUCTURE REVENUE STREAMS
selling little
of more
44. PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
online
platforms for interaction &
communities
niche products
and services
large breadth
KEY DISTRIBUTION of niche
RESOURCES CHANNELS segments
focus on
match-making online and
information rich
channels
COST STRUCTURE REVENUE STREAMS
selling little
of more
45. PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
match-making online
platforms for interaction &
platform communities
management niche products
and services
large breadth
KEY DISTRIBUTION of niche
RESOURCES CHANNELS segments
focus on
platform match-making online and
information rich
breadth & channels
reach
COST STRUCTURE REVENUE STREAMS
selling little
of more
46. PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
match-making online
platforms for interaction &
content platform communities
producers management niche products
and services
large breadth
KEY DISTRIBUTION of niche
RESOURCES CHANNELS segments
communities focus on
platform match-making online and
information rich
breadth & channels
reach
COST STRUCTURE REVENUE STREAMS
selling little
of more
47. PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS
match-making online
platforms for interaction &
content platform communities
producers management niche products
and services
large breadth
KEY DISTRIBUTION of niche
RESOURCES CHANNELS segments
communities of focus on
interest platform match-making online and
information rich
breadth & channels
reach
COST STRUCTURE REVENUE STREAMS
platform development selling little
& maintenance of more