At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation. Our vision is to create residential and work spaces with modern amenities at affordable prices.

1. Digital Strategy for
Real Estate

2. Brief
It takes a meritorious history to translate into a tradition that endures. At
our company, it has been our legacy to raise the bar of excellence several
notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities
at affordable prices.

3. Campaign Objective
Awareness
Consideration
& intent
Engagement Convert Publicize
Brand Awareness
through search,
mailers, sms &
social channels
Participation &
engaging TA
through Mails &
Social Channels
Getting leads for
business projector
Publicize contests &
client testimonials
across social
channels, henceforth
increasing trust in
Brand
Whenever
there is a
need to invest
, build , etc.
in a property

4. Creating a Leads Persona ( Who
are we talking to..)
Leads
Persona
Peers
Communities
Stakeholders
UsersPartners
Customers
Suppliers

5. Digital Marketing Strategy
Reach
• Build awareness
on other sites &
in offline media
& drive to web
presence
Act/Convert
• Achieve conversions
to marketing goals
such as fans, leads or
sales on web
presence & offline
Engage
•Build customer &
fans relationships
to encourage
repeat visits &
sales
Situation
Analysis
Objective
Setting
Strategy

6. Digital Marketing Tactics
REACH
Search Engine
Optimization(SEO)
Pay Per Click (PPC)
Affiliate Marketing
Display Marketing
Social Media
Marketing
ACT/CONVERT
Micro site
Development
Home page design
effectiveness
Search & browse
page efficiencies
Social Media
Marketing
ENGAGE
Content marketing
Email Marketing
Website
Personalization
Social Media
Marketing

7. Microsite
PPC(Google
Search,
Display)
Social
Campaigns(FB,
Twitter, YouTube,
G+, LinkedIn) for
relevant TG
Mail /SMS
Campaigns to
right TG
Affiliate
Campaigns on
People who are
interested in
Apartments/Flats
Getting new
customers
Our Solution-Overall Process

8. Spy on your Competitors
• Running Contest for User
Engagement
• Update about Latest Info
• Project Updates
• Proposing Offers &
Discounts

9. Social Audit(some examples)
• No User
engagement
• Sharing not
done on TA
communities
• No general
engagement
post
• No Campaign
running
• No campaign is
going on twitter.
• Hash tags are
not related to
ongoing Trends

10. Website Audit

11. Quick Wins
‘pick ‘n’ mix approach | test effectiveness |monitor results
Helps in :
• Raising brand awareness & improve customer services
• Generating sales & web traffic
1. Email Marketing
2. Pay-Per-Click Advertising (PPC)
3. Online Public Relations
4. Affiliate Marketing
5. Social Media Marketing
6. Conversion Rate Optimization (CRO)
7. Blogging
8. Video marketing
9. Online communities/forums

12. Simplified Microsite + CRM structure
Vibes can help in overall process from Lead Generation to Sales Conversion &
eventually service.
Marketing
• Run Campaigns
• Generate Leads
• Form a Database
Sales
• Assign Leads
• Qualify Leads
• Convert Leads
• Track opportunities
Orders
• Deliver services
• Product invoices
Support
• Manage customer
retentions
• CRM Management
• Provide service
• Develop Knowledge
Base

13. Content development
Post updates with links to the desired landing page
Joining groups and pages
Starting discussions
Sharing links
Run contests, promotional campaigns, polls…
Document sharing ( pdf, ppt, whitepapers, brochures, notes..)
Customized contact form/ registration form
Promote blogs/feed
FACEBOOK

14. FACEBOOK
Engaging posts describing work
done, constructed, services we
provide etc.
Random posts connected to day
to day life
Contests such as
describe your
architecture ,
your dream place
etc.

15. Post tweets with site link (content from the site)
Following key influencers
Use hash tags for keywords
Re-tweet influential tweets
Increase followers base constantly
Network and engage the followers
Tweet about Business Opportunities
Contests on Twitter with a Giveaway
TWITTER

16. TWITTER
Tweeting related to trends, services etc.
with relevant hashtags
#instadecor #bath #design
#inspiration #instadesign #decor
#interiors #interiordesign
#construction #architecture

17. Add connections
Targeting and networking with the influencers
Starting Discussions in groups
Active participations in relevant Q&A’s
Share presentation
Paid Campaign On LinkedIn
LINKEDIN

18. LINKEDIN
“With good chemistry great things happen”
• Establishing connection with relevant TG
• Taking part in group discussions
• Enlightening them about Brand
• Increasing Business relations
Are you in control of your company brand?

19. PPC Plan
• Focus on Search & Display Ads
• Search to focus on relevant keywords
• Display Ads to focus on Realtors, Construction, etc.
PPC Setup and
optimization
PPC
Optimization &
Leads
Campaign gets
optimization
and lead
generation

20. Keywords
Your keyword list should include:
1. The Keywords you are ranking for
2. The Keywords you expect to rank for
3. The Keywords you would link to rank for
Noida Keywords
flats in Noida
Buy Property in Noida
flats in Noida
Expressway
Residential property
in Noida
luxury flats in
property in Noida
flats for sale in Noida
buy flats in Noida
to move flats in Noida
Delhi/NCR Keywords
flats in Delhi/NCR
Buy Property in
Delhi/NCR
flats in Delhi/NCR
Residential property
in Delhi/NCR
luxury property in
Delhi/NCR
Luxury flats in
Delhi/NCR
buy flats in Delhi/NCR
to move flats in
Delhi/NCR

21. Email Marketing
• Mailers will be created for following functions:
• Offers Update Corporate
• Tie-Ups
• Greeting
• New deals Updates
and many more…
A great source for reaching into your potential customer’s
pocket. Promotional Mails helps to create big sales if mail’s
have good promotional message which directly impacts your
targeted audience and hits into its Mind.
Email
Marketing
Deliverability
Marketing
Goals
Branding
+
Look & Feel
Analysis
&
Reporting
List creation
&
management
Segmentatio
n

22. Vibes Communications
http://www.vibescom.in/