This document proposes a business plan with the following key elements: It discusses establishing an ethical brand identity and addressing existing competition. It outlines a go-to-market strategy targeting B2B air conditioning solutions to HORECA segments, corporates, hospitals, and smart home buyers using digital promotions, affiliates, and targeted websites. A marketing plan details digital services, social media, mailers, paid ads, and affiliates. Implementation is divided into phases over a year to develop the e-commerce site and roll out campaigns. Opportunities in the green space are noted.

1. PROPOSED BUSINESS PLAN
Suggested by Vibes Communications

2. Brand Ethics
Competition in
place
Detailed Analysis
Go to Market
Strategy
Marketing
Initiatives
Phase wise plan
Conclusion

3. Brand Ethics
Brand Name to be thought
Brand-Logo Variations needs to be discussed
Brand Identity Matrix needs to be created
Brand Collaterals
Visiting Card
Flyer
Brochure
Email Signature
Envelope
Letter Head

4. Competition in place
• Global Players
• Local Players

5. Go to Market Strategy
Go-To-Market strategy in the context of Business Management and Marketing refers to the tactics which
an organization will define and use to engage customers and business and the processes developed to
guide customers through the marketing funnel until fulfilment.
When developing a go-to-market strategy, your goal is to create a detailed, believable plan that answers
four questions
•What are you selling?
•Who are you selling it to?
•How will you reach your target market?
•Where will you promote your product?
The main focus of this marketing strategy is to target the direct consumer or the one in authority who
makes the buying decision.

6. Go to Market Strategy Answers
•B2B Air Conditioning Solutions
•Green SolutionsWhat are you selling?
•HORECA Segment
•Corporates
•Hospitals
•Smart Home Buyers
Who are you selling it
to?
•Through Digital Promotions(SEO, Social Media, Advertisements, Campaigns)
•Through Affiliate Networks(Offline & Online)
How will you reach
your target market?
•Renewable Energy Sites
•Corporate Sites
•Media Sites
•Lifestyle Sites
Where will you
promote your product?

7. Marketing Initiatives-To increase Sales
Digital Services
Website
Development
Design &
Development
Continuous
User
Engagement
SEO
Relevant
keywords
On page
Off page
SEM/PPC
As per budget
As per
geography
Social Media
Channels
FB
Insta
Google+
Twitter
Linkedin
Mailers
New
Customers
Existing
Customers
Paid Ads
Social Media
Channels
Targeted sites
where
customers visit
Affiliate
Marketing
Mobile
Advertising

8. Proposed B2B & B2C Layout
Have a homepage, which caters to B2B & B2C Needs or clearly differentiates them.
Signature Products Zone
Seasonal
Sellers
Customer
Testimonials
Enquiry Form
Name
Email
Phone
Remarks
B2B Zone B2C Zone
Typical E Commerce Page with all relevant
features.

9. Quarterly Phase wise plan
Phase 1
1st 3 Months
•Documentation
•Brand Identity Matrix
•Brand Logo
•Brand Collaterals
•E Commerce Website
•SEO to kick start
•Social Media Channels to
start
•Google & FB
Advertisements
Phase 2
Next 3 Months
•E Commerce Website
Banners upgradation
•SEO to continue
•Social Media Engagement
to start
•First Campaign to rollout
•Advertisements to
continue
•Integrated PR Campaign
Phase 3
Next 3 Months
•Check the progress of 6
Months
•All old tasks to continue
•Second & Third campaign
to rollout
•Advertisements to
continue
•Affiliate Campaign to start
•Integrated PR Campaign
Phase 4
Next 3 Months
•All old tasks to continue
•Lead Generation
campaign
•First CSR Campaign to
rollout exclusively for
Corporates
•Affiliate campaigns to
continue

10. Opportunities in Green Space
Our Product USP is totally different.
That’s good for us.
Competition can be found but we
need to do a solid user awareness
campaign
Takeaways from all above websites
can be taken
Digital Marketing Initiatives can be
planned for reaching and engaging TG
Phased wise approach for achieving
the portal development & marketing
exercises
CONCLUSION
CONCLUSION

11. Team Vibes| Visit us at www.vibescom.in