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Digital Marketing
Proposal
BROADCAST INDIA SHOW
PRODUCT PRESENTATION
1
Broadcast India Show
exclusively caters to the needs
of the entertainment industry.
The philosophy of the company
is to bring the knowledge of the
latest technology for the
entertainment industry to the
doorsteps of the Indian
technocrafts and business
personnel of this trade.
Creative
Technical
Corporate
Sales & Marketing
Others
Digital Marketing Services
ABOUT
2
33
Behind the scenes gossipsLook what Directors has to say
Running Contests Live #OneonOne session
Social Media Audit
TWITTER: 137K Followers
FACEBOOK : 1.01 Lac Likes
INSTAGRAM : 5844 Followers
Buzzz About the Event It’s all about BLOGS Countdown For ticket
sale for more user
engagement
Social Media Audit
TWITTER: 10.8K Followers
FACEBOOK : 2.17 Lac Likes
INSTAGRAM : 1624 Followers
6
•2D/3D Animation
•Asset Management
•Archive
•Audio
•Broadband
•Broadcast
•Cable
•Cameras
•DAB
•DBS
•DST
•DTT
•Desktop Video
•Digital Film
•Film
•Graphics
•Grip
•High Definition
•Interactive media
•Internet
•IPTV
•Lighting
•MPEG
•Mobile TV
•Multimedia
•Music
•Outside Broadcast
•Production
•Radio
•Recorders
•Satellite
•Servers
•Streaming
•Systems Design
•Television
•Test & Measurement
•Transmission
•Video
•Visual Effects
•Webcasting
•Widescreen
•Other leading innovations from
the entertainment industry
Exhibit Profile
Key decision makers, specifiers and buyers from Government and
Private sectors including:
• Advertising Agencies
• Audio Production & Post Production
• Cable & Satellite Companies and Operators
• Cinematography/Videography
• Computer Graphics & Animation Facilities
• Digital Visual Effects Facilities
• Duplication & Replication Industry
• Film/TV Studios
• Film Exhibitors and Theatre Owners
• Press
• Production & Post Production Facilities
• Sound Recording Studios
• Stage Show & Stage Promotion Companies
• Systems Designers/Integrators, Installation Engineers &
Executives
• Television Stations
• TV & Radio Broadcasters
• Manufacturers/Agents/Distributors/Dealers and Resellers of
Hardware Technology
Visitor Profile
Getting Pre
Registration
SMO
SEO
PPC
Central Idea
To propagate Broadcast India Show
to right TG
Broadcast India
Show Website/
Landing Page
Social
Campaigns(FB,
Twitter, Linkedin,
Instagram) for
relevant TG
Mail
Campaigns to
right TG
Advertisement
Campaign to
reach right TG
Communication Strategy
Event : Broadcast India Show
Place: India & Foreign Locations
Target Audience: Broadcast Industry
Promotions: Digital
8
Landing Page with clear
cut message and call to
action is required on
landing page.
Landing Page should have
Enquiry form taking below
details:
Name:
Designation:
Company Name:
Phone:
Email:
Remarks(if any):
Vibes can work on Search Engine
Optimisation strategy for Broadcast India
Show.
All important keywords would be targeted
for making Indian event successful through
organic and inorganic mechanisms. We
would recommend to invest highly on
Google Ads(Search, Display, Mobile,
Remarketing, Youtube)
Some keywords of focus:
Broadcast India show, BI 2016, Broadcast
exhibition, Broadcast show, Film and
Television show 9
1
Vibes would also take care of your Social Media
Pages and Handles
Posting bi-weekly or daily depending upon the
requirement.
Increasing likes, getting followers, adding users,
getting leads would be the KPIs.
Linkedin can be a great source to target
right set of exhibitors and visitors.
Linkedin & Facebook Groups can be
targeted for Broadcasting audience.
10
2
Investing in Google & other relevant channels for
getting our brand visible & reaching to audience we
always aspire to
11
3
Pre Event Campaigns like Twitter Chats, Facebook Events,
Webinars, Lead Generation Campaign can be managed by
Vibes
An exclusive campaign can be targeted for small start-ups,
SMEs to be positioned with Large Broadcasting names of the
industry over the same Dias
Another campaign around testimonials of past year’s exhibitors
and visitors
Exclusive day say “Friday Broadcast” can be planned for sharing
updates of upcoming event in form of story telling every Friday
from now onwards
12
4
13
5
#YashrajStudios is
coming. R u joining
us
#NDTV is covering
the show. Do you
want to get covered
Join us for spotlight
with #IndiaToday
Want to have a stall
near
#MudraAdvertising.
Connect to us now
#Hungama is
looking for Media
Persons. Are you
one
50K +
Taxes/Month
14
1.25 Lac +Taxes/
Month
Invest in 1 Lac to
start with. Vibes
would take 20%
commission for
ads management
Can be discussed later
Cost Estimate
1 2 3 4
“
15
THANKS
VIBES COMMUNICATIONS

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Broadcast India Show - Digital Marketing Proposal

  • 1. Digital Marketing Proposal BROADCAST INDIA SHOW PRODUCT PRESENTATION 1
  • 2. Broadcast India Show exclusively caters to the needs of the entertainment industry. The philosophy of the company is to bring the knowledge of the latest technology for the entertainment industry to the doorsteps of the Indian technocrafts and business personnel of this trade. Creative Technical Corporate Sales & Marketing Others Digital Marketing Services ABOUT 2
  • 3. 33
  • 4. Behind the scenes gossipsLook what Directors has to say Running Contests Live #OneonOne session Social Media Audit TWITTER: 137K Followers FACEBOOK : 1.01 Lac Likes INSTAGRAM : 5844 Followers
  • 5. Buzzz About the Event It’s all about BLOGS Countdown For ticket sale for more user engagement Social Media Audit TWITTER: 10.8K Followers FACEBOOK : 2.17 Lac Likes INSTAGRAM : 1624 Followers
  • 6. 6 •2D/3D Animation •Asset Management •Archive •Audio •Broadband •Broadcast •Cable •Cameras •DAB •DBS •DST •DTT •Desktop Video •Digital Film •Film •Graphics •Grip •High Definition •Interactive media •Internet •IPTV •Lighting •MPEG •Mobile TV •Multimedia •Music •Outside Broadcast •Production •Radio •Recorders •Satellite •Servers •Streaming •Systems Design •Television •Test & Measurement •Transmission •Video •Visual Effects •Webcasting •Widescreen •Other leading innovations from the entertainment industry Exhibit Profile Key decision makers, specifiers and buyers from Government and Private sectors including: • Advertising Agencies • Audio Production & Post Production • Cable & Satellite Companies and Operators • Cinematography/Videography • Computer Graphics & Animation Facilities • Digital Visual Effects Facilities • Duplication & Replication Industry • Film/TV Studios • Film Exhibitors and Theatre Owners • Press • Production & Post Production Facilities • Sound Recording Studios • Stage Show & Stage Promotion Companies • Systems Designers/Integrators, Installation Engineers & Executives • Television Stations • TV & Radio Broadcasters • Manufacturers/Agents/Distributors/Dealers and Resellers of Hardware Technology Visitor Profile
  • 7. Getting Pre Registration SMO SEO PPC Central Idea To propagate Broadcast India Show to right TG Broadcast India Show Website/ Landing Page Social Campaigns(FB, Twitter, Linkedin, Instagram) for relevant TG Mail Campaigns to right TG Advertisement Campaign to reach right TG Communication Strategy Event : Broadcast India Show Place: India & Foreign Locations Target Audience: Broadcast Industry Promotions: Digital
  • 8. 8 Landing Page with clear cut message and call to action is required on landing page. Landing Page should have Enquiry form taking below details: Name: Designation: Company Name: Phone: Email: Remarks(if any):
  • 9. Vibes can work on Search Engine Optimisation strategy for Broadcast India Show. All important keywords would be targeted for making Indian event successful through organic and inorganic mechanisms. We would recommend to invest highly on Google Ads(Search, Display, Mobile, Remarketing, Youtube) Some keywords of focus: Broadcast India show, BI 2016, Broadcast exhibition, Broadcast show, Film and Television show 9 1
  • 10. Vibes would also take care of your Social Media Pages and Handles Posting bi-weekly or daily depending upon the requirement. Increasing likes, getting followers, adding users, getting leads would be the KPIs. Linkedin can be a great source to target right set of exhibitors and visitors. Linkedin & Facebook Groups can be targeted for Broadcasting audience. 10 2
  • 11. Investing in Google & other relevant channels for getting our brand visible & reaching to audience we always aspire to 11 3
  • 12. Pre Event Campaigns like Twitter Chats, Facebook Events, Webinars, Lead Generation Campaign can be managed by Vibes An exclusive campaign can be targeted for small start-ups, SMEs to be positioned with Large Broadcasting names of the industry over the same Dias Another campaign around testimonials of past year’s exhibitors and visitors Exclusive day say “Friday Broadcast” can be planned for sharing updates of upcoming event in form of story telling every Friday from now onwards 12 4
  • 13. 13 5 #YashrajStudios is coming. R u joining us #NDTV is covering the show. Do you want to get covered Join us for spotlight with #IndiaToday Want to have a stall near #MudraAdvertising. Connect to us now #Hungama is looking for Media Persons. Are you one
  • 14. 50K + Taxes/Month 14 1.25 Lac +Taxes/ Month Invest in 1 Lac to start with. Vibes would take 20% commission for ads management Can be discussed later Cost Estimate 1 2 3 4