History of SEO ,A brief introduction
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This document provides a history of SEO from 1994 to present day in brief chronological sections. It describes the evolution of early web crawlers and search engines like Lycos in the 1990s. Major developments include the launch of Google in 1998 and its PageRank algorithm, the rise of paid search with AdWords in 2000, and Google's algorithm updates over the 2000s like Florida, Panda, and Penguin that aimed to improve search quality and discourage poor SEO practices like keyword stuffing and unnatural links. The document outlines how SEO has grown to be a major profession, with nearly a million LinkedIn users identifying as SEO specialists today.
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History of SEO ,A brief introduction
- 1. 1
- 2. DISCLAIMER 18 years of SEO in about 18 minutes. Learn from the past to better understand and appreciate the future. 2
- 3. Reaching & Engaging New and Existing Customers 3
- 5. SEO In past two decades 5 1994
- 6. 1994 6
- 7. MEANWHILE, SOMEWHERE IN WASHINGTON. 7 BRIAN PINKERTON
- 8. THE WEBCRAWLER LOOKS LIKE THIS. 8
- 9. Lycos : one of the (1994) earliest crawler-based search engines. 9 By 1997 it has indexed over 60 million documents. It eventually outsources its search results to AllTheWeb.
- 10. 1997 10
- 11. 11 Google launches Uses Page Rank to rank websites more accurately.
- 12. 2000 12
- 13. Google launches Paid Links AdWords as CPM model Google also releases a PageRank toolbar so SEOs can now record their PageRank. 13
- 14. Fact 1# Today, there are almost a million people on LinkedIn with SEO in their job title. 14
- 15. 2003 15
- 16. GOOGLE GETS INTO CONTEXTUAL ADVERTISING WITH ADSENSE 16
- 17. Google’s florida update penalises tactics popular in the late 90s like keyword stuffing and over optimisation of anchor text. 17
- 18. 2004 18
- 19. RAND FISHKIN LAUNCHES SEOMOZ AND QUICKLY TURNS IT INTO ONE OF THE INDUSTRY AUTHORITIES ON ALL THINGS SEARCH. 19
- 20. 2005 20
- 21. Google launches Google Analytics, giving SEOs an easy way to analyze and track the performance of their campaigns. 21
- 22. 2006 22
- 23. GOOGLE ANNOUNCES THAT BMW IS BANNED FOR USING A TACTIC CALLED CLOAKING. Cloaking: Shows different content To users and search engines. 23
- 24. 24
- 25. XML Sitemaps launch and are supported by all of the major search engines. 25
- 26. 2008 26
- 27. Google Suggest launches. This gives SEOs another tool to help with keyword research. 27
- 28. 2009 28
- 29. GOOGLE CAFFEINE UPDATE MEANS GOOGLE CAN INDEX THE WEB MORE OFTEN AND PROVIDE FRESHER RESULTS. 29
- 30. 2011 30
- 31. Google launches Panda. Its aim is to prevent sites with low quality content from acquiring top-tier rankings. Google Panda forces SEOs to put more focus on the quality of content they were publishing. 31
- 32. 2012 32
- 33. GOOGLE RELEASES PENGUIN TO PUNISH WEBSITES THAT ARE BUILDING LOW QUALITY LINKS. 33
- 34. Google releases a disavow tool to help websites recover from penalties due to bad links. 34
- 35. So What is SEO Today? 35
- 36. ? 36 BEFORE SEO PAGE IS AT FIRST PLACE BUT ON THE THIRD PAGE
- 37. 37 AFTER SEO PAGE IS AT SECOND PLACE BUT ON THE FIRST PAGE
- 38. REFRENCES http://www.linkedin.com http://www.wikipedia.org http://www.rabbithack.com http://www.moz.com http://www.google.com 38
- 39. THANK YOU 39