5. Adverts of the 1950’s

7. Representation of the 1950’s Campaign was comical and humorous Cartoon animals in the adverts, e.g. Seals, kangaroos, toucans and ostriches designed to draw attention and turned into animated comedy adverts for the television Men are the target audience and the message is that Guinness is so good for you that the animals are out-smarting the men and stealing it! Product placement – foreground/obvious

8. 1950’s Strap Line and Target Audience The logo is the toucan Strapline: “Guinness is good for You.” What does this suggest about the drink? Situated in C2-D class, mainly middle-aged, semi-skilled or unskilled workers such as factory workers, bus drivers, postmen Why?

10. Guinness Campaign of 1970’s:

15. Guinness Campaign of the 1990s

19. 2002

20. 2002