2. Philips
Background: Philips Music player
Idea: Used neon lights, wrapped walls
at the airport and the complete
t th i t d th l t
branding of Volvo buses just to
highlight music is every where
Medium Used: Unipole, Airport wall,
Bus wrap
Bus wrap.
Markets: Bangalore & Chennai ,
Mumbai
4. Big Bazaar
Background: Big Bazaar Exchange
offer
ff
Idea: a giant wheel (jetting out of
Idea: a giant wheel (jetting out of
the billboard) was created. The
wheel was made to rotate showing
the old products and the new
the old products and the new
products with the help of a motor
attracting huge attention. The copy
f h i d ‘N Kh id
of the creative reads, ‘Naya Kharido
Purana Badal Dalo’.
Medium Used: Mobile Van.
Markets: Delhi & NCR
M k D lhi & NCR
5. Google
Background: Google IPL
Idea: Created a live scoring
board on a mobile van that
b d bil th t
gives live scores one by one
ball.
Medium Used: Hoarding
Markets: Delhi & NCR,
Mumbai
6. Kidzee
Background: Google IPL
Idea: To highlight the toying /
playfulness in the Kidzee
creative a huge see-saw was
created.
Medium Used: Hoarding
Markets: Mumbai
7. Marks and Spencer
Background: Marks & Spencer
Background: Marks & Spencer
Store launch
Idea: Created a 3D larger than life
replica of the shopping bag to
highlight the Marks & Spencer
Store launch
Medium Used: Mobile Van
Medium Used: Mobile Van
Markets: Hyderabad & Bangalore
8. Bharti AXA
Background: Bharti AXA general
Background: Bharti AXA general
insurance
Idea: Used neon lights to
highlight the brand and the
offer
Medium Used: Hoarding
Markets: Delhi & NCR, Mumbai,
Bangalore
9. Qatar Airways
Background: Qatar Airways
Background: Qatar Airways
new flights launched from
Bangalore to the world via
Doha
Idea: Innovative use of OOH by
life size cut out of Boeing 777
& crew with halo effect
Medium used : Hoarding
Markets: Bangalore
