The top 25 tips to insure that your social media strategy is filled with success and amplification. Use this list to as a framework and checklist and follow across every social channel that you use. Facebook, YouTube, Twitter, Snapchat, and Vine. For more info: www.captiv8.io/scale

1. THE 25 TOP SOCIAL
MEDIA TIPS FOR 2016

2. Tip #1: Build a Re-VINE Team. Collaborate with
Awesome Individuals
2
Goal
Increase engagement of Vine Post; grow audience
Channel
Vine
Tips
• Reach out to artists on Vine that you aspire to.
• Use Captiv8 to connect with awesome Viners
• Expect a 2-3x engagement boost!
NEW AUDIENCE ACCESS
INCREASED ENGAGEMENT
• 1.8x higher than normal
• More shares
• More likes

3. Tip #2: YouTube Engagement from Instagram
3
Goal
Engagement growth from cross channel
Channel
Instagram Youtube
Tips
• Use the same branding and watermark you
have on Youtube. This build consistency
across your channels
SAME AS YOUTUBE WATERMARK

4. Tip #3: Share Exclusive Content
4
Goal
Growth on various platforms
Channel
All Social
Tips
• Give your audience on one platform a reason
to follow you on others.
• Share exclusive content that works well for
that channel, Videos on Snapchat, Pictures on
Instagram
SNAPCHAT
INSTAGRAM

5. Tip #4: Use Hashtags to Build Your Fan Base
5
Goal
Grow your account
Channel
All
Tips
• Don’t just use hashtags for discovery.
• Create action-based hashtags to grow your
account. Use apps like Tag O’ Matic to make
sure you it’s original and to get ideas.

6. Tip #5: Use YouTube Cards to Engage
6
Goal
Increase Engagement
Channel
YouTube
Tips
• Experiment with new card types to add
interactivity to your videos.
• Create polls to get real-time feedback from
viewers.

7. Tip #6: Find Your Fans & Localize
7
Goal
Grow account
Channel
YouTube
Tips
• On YouTube, 2/3 of a creator's audience
watch time comes from outside their home
country.
• Find out where your fans are.
• Use YouTube to translate your content into
300+ languages
USA 28%
Mex 12%
Brz 18%
Fra 8%
Ity 10%
Ind 8%
Aus 4%

8. Tip #7: Add music and effects to make fascinating music
videos
8
Goal
Drive more engagement to videos
Channel
All videos
Tips
• Use Musical.ly

9. Tip #8: Activate facial filters on Snapchat
9
Goal
Drive more engagement and followers to your
snaps
Channel
Snapchat
Tips
• Tap on selfie mode
• Tap and hold on your face
• Select filter
• Record and share

10. Tip #9: Blur random moving objects in Youtube Videos
10
Goal
Promote visual anonymity
Channel
Youtube
Tips
• Choose the video you want to edit
• Select Custom Blurring
• Draw a box around object to blur

11. Tip #10: Gain Loyal Followers and Customers
11
Goal
Increase followers on your social platforms
Channel
All Social Media Platforms
Tips
• Offer special deals/promotions for your
followers
• Ask followers to tag friends

12. Tip #11: Use the Power of Life Events
12
Goal
Target the right audience at the right time
Channel
Facebook
Tips
• Leverage ‘Life Events’ on Facebook to target a
specific audience.
• Baby clothes retailer can use 'Life Events' on
Facebook to target couples who have recently
announced their pregnancy.

13. Tip #12: Create a Posting Calendar
13
Goal
Build a strong and engaged audience
Channel
All
Tips
• Content
• Placement
• Updates

14. Tip #13: Create Beautiful Content
14
Goal
Get your posts noticed
Channel
All
Tips
• Play with colors and contrast
• Get creative with framing
• Quality is key, make sure your content is in
focus and the resolution is sharp.
• Most importantly, have fun!

15. Tip #14: Analyze past content to improve posts
15
Goal
Improve your engagement
Channel
All
Tips
• Use Analytics to see how your past posts
preformed
• Know what filters to use
• Understand what content your fans want to
see more of
• Learn when to post to yield highest
engagement

16. Tip #15: Use your SnapChat Logo, everywhere!
16
Goal
Increase Followers
Channel
Snapchat
Tips
• Copy your custom SnapChat logo and share
the photo across all your social media sites

17. Tip #16: Link IFTT to YouTube to increase reach
17
Goal
Increase Engagement
Channel
YouTube
Tips
• Connect liked/commented videos to your
social networks
• Share videos that you upload/create
• Encourage your community to follow your
viewing habits and content

18. Tip #17: Use clear, HD photos
18
Goal
Drive better engagement
Channel
Everything
Tips
• Multi-Devices will be looking at content

19. Tip #18: Grow audience and build connections with
takeovers
19
Goal
Increase followers, create authentic connections
Channel
Snapchat
Tips
• Identify authentic, complementary
voices/personalities for takeovers.

20. Tip #19: Profile URL for easier follows
20
Goal
Increase follows/ease barrrier
Channel
Snapchat
Tips
• Include your Snapchat profile URL in posts on
other channels, creative, etc. Always
http://www.snapchat.com/add/YOURUSERNAME

21. Tip #20: Email Newsletter: Engage
21
Goal
Drive Traffic to Videos/Posts via Email Newsletter
Channel
Instagram, Vine, Snapchat, Youtube, Email
Tips
• Use the Emails that captured with the
giveaway to segment your audience
• Engagement rates are ~50%+

22. Tip #21: Buy Paid Video Media
22
Goal
Drive traffic to posts/videos via like-minded
media
Channel
Youtube, Vine
Tips
• Buy Paid Media from Google Adwords for
Video
• Group by audience and likeminded
demographics
A daily budget of $100.00
will increase your video views by approximately
4K – 10K view/day

23. Tip #22: Create a Youtube traffic jam
23
Goal
A/B Test titles and photos
Channel
Youtube
Tips
• Run a small Google Adsense or FB ad
campaign that tests different titles and photos
– AdEspresso
• See which content gets the highest CTR and
leverage that when you upload your videos

24. Tip #23: Engage your audience with Automation
24
Goal
Increase engagement of Instagram Photos
Channel
Instagram
Tips
• Download WordSwag

25. Tip #24: Use HashTags in comments to drive engagement,
not the description
25
Goal
Increase followers and engagement
Channel
Instagram
Tips
• Using hashtags in your comments allows you
to create more hashtags than the description
limits
• HashTags will drive up engagement for your
post

26. Tip #25: Embedded videos increase reach
26
Goal
Gain more views of your videos
Channel
Youtube/Facebook
Tips
• Embeded Youtube videos on content sites
help drive new users, more shares, and more
views
• Virool will let you buy self service ad buys to
drive views

27. Thank You
27
http://captiv8.io/scale scale@captiv8.io captiv8labs