The presentation that Vishal Gurbuxani gave uding the iPhone Play Conference in June 7th, 2009 at the Plug 'N Play Conference.

1. Transforming Mobile Applications Into Businesses
1

2. iPhone App Trends
• Over 1 Billion iPhone Applica4ons Downloaded
• Over 50,000 Applica2ons in the App Store
• $25+ Billion Marketplace in the next 5 years
App Store is growing at 38% per month; adding ~200 apps/day
Pricing Trends: 23 percent of apps are free; 41 percent cost $0.99
Buzz Index: 60 percent of all comments made are regarding free
apps; 16 percent of comments are made around $0.99 apps
Device Breakdown: 56% are iPhone; 43% are iPod Touches
Data Usage: 58% WiFi traffic; 33% carrier traffic; 9% None (no data
connec4on present)
2

4. Under‐Served Categories
• Games & Entertainment have the
bulk but are used less
• U4lity Apps have smaller
downloads but much higher usage
• Large White Space for Developers

5. App Store Growth
40000
35000
30000
25000
20000
15000
10000
5000
0
October November December January February March April

6. Category Buzz
Category Buzz Index
70000
60000
50000
40000
30000
20000
10000
0
# of reviews
6

7. $0.00
$1.00
$2.00
$3.00
$4.00
$5.00
$6.00
$7.00
$8.00
$9.00
$10.00
Ac4on
Adventure
Arcade
Board
Books
Business
Card
Casino
Dice
Educa4on
Educa4onal
Avg Price
Entertainment
Family
Finance
Health & Fitness
Kids
Lifestyle
Medical
Avg Price
Music
Naviga4on
News
Photography
Produc4vity
Puzzle
Racing
Reference
Role Playing
Simula4on
Social Networking
Sports
Strategy
Travel
Trivia
U4li4es
Weather
Word

8. 0
10
20
30
40
50
60
70
80
90
100
Ac4on
Adventure
Arcade
Board
Books
Business
Card
Casino
Dice
Educa4on
Educa4onal
Entertainment
Family
Finance
Health & Fitness
Kids
Lifestyle
Medical
Max Price
Music
Naviga4on
News
Max Price
Photography
Produc4vity
Puzzle
Racing
Reference
Role Playing
Simula4on
Social Networking
Sports
Strategy
Travel
Trivia
U4li4es
Weather
Word

9. Localized Apps
800
700
600
500
400
300
200
100
0

10. 0.00
5.00
10.00
15.00
20.00
25.00
Ac4on 30.00
Adventure
Arcade
Board
Books
Business
Card
Casino
Dice
Educa4on
Educa4onal
Entertainment
Family
Finance
Health & Fitness
Kids
Lifestyle
Medical
Music
Avg File Size
Naviga4on
News
Average File Size (MB)
Photography
Produc4vity
Puzzle
Racing
Reference
Role Playing
Simula4on
Social Networking
Sports
Strategy
Travel
Trivia
U4li4es
Weather
Word

11. Applica4ons Going Forward
• App Discovery: Rise Above the Cluger
• Price your app for your audience
• Mone4ze in the ‘Free’ Realm
• Analyze and understand your customers
• Leverage huge White‐Spaces in the Appstore

12. Thank You
• Vishal Gurbuxani
• vishal@mobclix.com
• hgp://www.mobclix.com