SlideShare ist ein Scribd-Unternehmen logo
1 von 74
SOCIAL MEDIA &  MARKETING ,[object Object]
WHAT IS SOCIAL MEDIA? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media is a  conversation supported by online tools
LIKE THESE…
THE IMPORTANT THING IN SOCIAL MEDIA IS… ,[object Object]
I. GOALS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TOPICS TO COVER ,[object Object],[object Object],[object Object],[object Object]
TARGET AUDIENCE ,[object Object],[object Object],[object Object],II. STRATEGY
PET PARENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],II. STRATEGY
VETERINARIANS ,[object Object],[object Object],[object Object],[object Object],[object Object],II. STRATEGY
ADDITIONAL PARTNERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],II. STRATEGY
III. TOOLS ,[object Object],[object Object]
PEOPLE ,[object Object],[object Object],[object Object],[object Object],[object Object]
SITES ,[object Object],[object Object],[object Object],[object Object],[object Object]
TWITTER:  STATISTICS ,[object Object],[object Object],[object Object],[object Object],[object Object]
TWITTER:  STATISTICS
TWITTER:  STATISTICS
TWITTER:  STATISTICS
TWITTER:  STATISTICS
TWITTER:  WHY A COMPONENT OF SM STRATEGY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROSPECTING TOOL ,[object Object],[object Object],[object Object],[object Object],[object Object]
BUILD BRAND ,[object Object],[object Object],[object Object],[object Object]
LISTENING TOOL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FUN WAY TO SPREAD MESSAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RELATIONSHIP BUILDING TOOL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ENGAGEMENT/STAY CONNECTED ,[object Object],[object Object],[object Object],[object Object]
FACEBOOK:  STATISTICS ,[object Object],[object Object],[object Object],[object Object]
FACEBOOK:  STATISTICS
FACEBOOK:  STATISTICS
FACEBOOK:  STATISTICS
FACEBOOK VS TWITTER & LINKEDIN
FACEBOOK VS TWITTER & LINKEDIN
FACEBOOK VS TWITTER & LINKEDIN
FACEBOOK: WHY A COMPONENT OF SM STRATEGY? ,[object Object],[object Object],[object Object],[object Object],[object Object]
OWN PROFILE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BUSINESS PROFILE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BUSINESS PROFILE “ If you want a deeper relationship with your members and users who are going to come back after joining, then Facebook Fan pages are the way to go. They offer much more customization and allow further reach and interaction with users.” Spencer Spellman Writer & Web Consultant
ADS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
APPLICATIONS ,[object Object],[object Object],[object Object],[object Object]
SLIDESHARE Slideshare is the world’s largest community for sharing presentations. Upload your presentations, documents, PDFs, add mp3 audio to make webinars or embed YouTube videos into them. You can also import your slideshare.net presentations into Facebook.
PROMOTIONS Promotions for Fan Pages enables companies and agencies to easily create and launch interactive promotions and marketing campaigns on Facebook Fan Pages within minutes. Promotion formats include: contests, sweepstakes, coupons & giveaways, etc.
CONSTANT CONTACT This application helps Facebook users interested in your business or organization to join your Constant Contact contact list. Use of this application requires a Constant Contact account.
SURVEYS Socially Apps' Surveys application helps your business conduct next generation surveys and polls on Facebook:  Your most loyal followers - your Facebook Fans, wil provide the feedback and respond to your survey.  Drill down in the replies like never before: sort, compare and isolate results by respondents' sex, age, location, locale and number of friends.
LINKEDIN:  STATISTICS ,[object Object],[object Object],[object Object],[object Object],[object Object]
LINKEDIN:  STATISTICS
LINKEDIN:  STATISTICS
LINKEDIN:  STATISTICS
LINKED IN: WHY A COMPONENT OF SM STRATEGY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ANOTHER PLACE TO FIND COMPANY ,[object Object],[object Object],[object Object],[object Object]
OPTIMIZE PROFILE ,[object Object],[object Object],[object Object],[object Object],[object Object]
LINKEDIN ANSWERS ,[object Object],[object Object],[object Object],[object Object]
CONNECTABILITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONNECTABILITY ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONNECT WITH FORMER COLLEAGUES ,[object Object],[object Object],[object Object]
CONNECT WITH FRIENDS OF FRIENDS ,[object Object],[object Object],[object Object]
QUALIFY CONTACTS, NEW WAY ,[object Object],[object Object],[object Object],[object Object]
RESEARCH COMPETITORS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YOUTUBE:  STATISTICS ,[object Object],[object Object],[object Object],[object Object]
YOUTUBE:  STATISTICS
YOUTUBE:  STATISTICS
YOUTUBE: WHY A COMPONENT OF SM STRATEGY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NEW WAY TO DELIVER INFORMATION ,[object Object],[object Object],[object Object]
BUILDS CREDIBILITY ,[object Object],[object Object],[object Object]
ADDS CONTENT TO EXISING SITE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ADDITIONAL TRACKING TOOLS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OTHER OPTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IV. TIME COMMITMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TOOLS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TOOLS  CONTINUED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TOOLS  CONTINUED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
V. CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
V. CONCLUSION
V. CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU!!

Weitere ähnliche Inhalte

Was ist angesagt?

What is Digital marketing- An advance Guide By DSIM
What is Digital marketing- An advance Guide By DSIMWhat is Digital marketing- An advance Guide By DSIM
What is Digital marketing- An advance Guide By DSIM
DSIM
 
B2B digital marketing. The new communications landscape
B2B digital marketing. The new communications landscapeB2B digital marketing. The new communications landscape
B2B digital marketing. The new communications landscape
fifthring
 

Was ist angesagt? (20)

Use of internet as a marketing medium
Use of internet as a marketing mediumUse of internet as a marketing medium
Use of internet as a marketing medium
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
8 essential affiliate marketing tips and trends for 2020
8 essential affiliate marketing tips and trends for 20208 essential affiliate marketing tips and trends for 2020
8 essential affiliate marketing tips and trends for 2020
 
The complete Digital Marketing Tutorial
The complete Digital Marketing TutorialThe complete Digital Marketing Tutorial
The complete Digital Marketing Tutorial
 
Digital Marketing Workshop Presentation (PPT) by Shamsher Khan
Digital Marketing Workshop Presentation (PPT) by Shamsher KhanDigital Marketing Workshop Presentation (PPT) by Shamsher Khan
Digital Marketing Workshop Presentation (PPT) by Shamsher Khan
 
Email marketing ppt
Email marketing pptEmail marketing ppt
Email marketing ppt
 
"Senior Living Digital Strategies" Webinar - 5 Assisted Living Marketing Ideas
"Senior Living Digital Strategies" Webinar - 5 Assisted Living Marketing Ideas"Senior Living Digital Strategies" Webinar - 5 Assisted Living Marketing Ideas
"Senior Living Digital Strategies" Webinar - 5 Assisted Living Marketing Ideas
 
Digital marketing-overview (1)
Digital marketing-overview (1)Digital marketing-overview (1)
Digital marketing-overview (1)
 
What is Digital marketing- An advance Guide By DSIM
What is Digital marketing- An advance Guide By DSIMWhat is Digital marketing- An advance Guide By DSIM
What is Digital marketing- An advance Guide By DSIM
 
Build Your Brand with Facebook, Twitter & MySpace
Build Your Brand with Facebook, Twitter & MySpaceBuild Your Brand with Facebook, Twitter & MySpace
Build Your Brand with Facebook, Twitter & MySpace
 
Intro to digital marketing
Intro to digital marketing Intro to digital marketing
Intro to digital marketing
 
An Overview of Digital Marketing
An Overview of Digital Marketing An Overview of Digital Marketing
An Overview of Digital Marketing
 
Online Marketing 101: How to Grow Your Audience in a Digital Age
Online Marketing 101: How to Grow Your Audience in a Digital AgeOnline Marketing 101: How to Grow Your Audience in a Digital Age
Online Marketing 101: How to Grow Your Audience in a Digital Age
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital marketing workshop
Digital marketing workshopDigital marketing workshop
Digital marketing workshop
 
Qualitative Research in Conversion Optimization
Qualitative Research in Conversion OptimizationQualitative Research in Conversion Optimization
Qualitative Research in Conversion Optimization
 
Marketing In Recession
Marketing In RecessionMarketing In Recession
Marketing In Recession
 
B2B digital marketing. The new communications landscape
B2B digital marketing. The new communications landscapeB2B digital marketing. The new communications landscape
B2B digital marketing. The new communications landscape
 
Digital Marketing Basics
Digital Marketing BasicsDigital Marketing Basics
Digital Marketing Basics
 

Andere mochten auch

Social Media Goals and Plans for 2014-15
Social Media Goals and Plans for 2014-15Social Media Goals and Plans for 2014-15
Social Media Goals and Plans for 2014-15
amaalliance
 
03 social media measurement goals
03 social media measurement goals03 social media measurement goals
03 social media measurement goals
MeasureWorks
 
The 8 Types of Social Media Goals and How to Measure Them
The 8 Types of Social Media Goals and How to Measure ThemThe 8 Types of Social Media Goals and How to Measure Them
The 8 Types of Social Media Goals and How to Measure Them
Raven Tools
 
Social Media Implementation: Plans, Goals and Strategy
Social Media Implementation: Plans, Goals and StrategySocial Media Implementation: Plans, Goals and Strategy
Social Media Implementation: Plans, Goals and Strategy
Kemp Edmonds
 

Andere mochten auch (11)

Social Media Goals and Plans for 2014-15
Social Media Goals and Plans for 2014-15Social Media Goals and Plans for 2014-15
Social Media Goals and Plans for 2014-15
 
25 smart social media marketing tips for global perls industries
25 smart social media marketing tips for global perls industries25 smart social media marketing tips for global perls industries
25 smart social media marketing tips for global perls industries
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
03 social media measurement goals
03 social media measurement goals03 social media measurement goals
03 social media measurement goals
 
Social Media Strategy & Goals
Social Media Strategy & GoalsSocial Media Strategy & Goals
Social Media Strategy & Goals
 
Social Media 202, goals, structure, state government
Social Media 202, goals, structure, state governmentSocial Media 202, goals, structure, state government
Social Media 202, goals, structure, state government
 
Social Media Strategies Summit: How to Create an Effective Social Media Plan ...
Social Media Strategies Summit: How to Create an Effective Social Media Plan ...Social Media Strategies Summit: How to Create an Effective Social Media Plan ...
Social Media Strategies Summit: How to Create an Effective Social Media Plan ...
 
Get Web Smart: Social Media Overview
Get Web Smart: Social Media OverviewGet Web Smart: Social Media Overview
Get Web Smart: Social Media Overview
 
The 8 Types of Social Media Goals and How to Measure Them
The 8 Types of Social Media Goals and How to Measure ThemThe 8 Types of Social Media Goals and How to Measure Them
The 8 Types of Social Media Goals and How to Measure Them
 
Social Media Implementation: Plans, Goals and Strategy
Social Media Implementation: Plans, Goals and StrategySocial Media Implementation: Plans, Goals and Strategy
Social Media Implementation: Plans, Goals and Strategy
 
Starbucks Social Media Campaign 2016
Starbucks Social Media Campaign 2016 Starbucks Social Media Campaign 2016
Starbucks Social Media Campaign 2016
 

Ähnlich wie Social Media Goals

How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
Grow Socially, Inc.
 
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Grow Socially, Inc.
 
Social Media Marketing Show
Social Media Marketing ShowSocial Media Marketing Show
Social Media Marketing Show
Diane Rayfield
 
Top Five Techniques to Promote your Business using Facebook - Next Generation
Top Five Techniques to Promote your Business using Facebook - Next GenerationTop Five Techniques to Promote your Business using Facebook - Next Generation
Top Five Techniques to Promote your Business using Facebook - Next Generation
Social Jack
 
Building Business with Social Media
Building Business with Social MediaBuilding Business with Social Media
Building Business with Social Media
Grow Socially, Inc.
 

Ähnlich wie Social Media Goals (20)

How to Leverage Social Media to Generate Revenue
How to Leverage Social Media to Generate RevenueHow to Leverage Social Media to Generate Revenue
How to Leverage Social Media to Generate Revenue
 
San Francisco Gift Show: Social Media: What you should Know, Why should you c...
San Francisco Gift Show: Social Media: What you should Know, Why should you c...San Francisco Gift Show: Social Media: What you should Know, Why should you c...
San Francisco Gift Show: Social Media: What you should Know, Why should you c...
 
An Intro to Social Media
An Intro to Social MediaAn Intro to Social Media
An Intro to Social Media
 
Social Media 101 for Business
Social Media 101 for BusinessSocial Media 101 for Business
Social Media 101 for Business
 
Social Media 101 for Business
Social Media 101 for BusinessSocial Media 101 for Business
Social Media 101 for Business
 
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
 
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
 
Maximizing the Value of Your News from Twitter to Google by Sandra Fathi
Maximizing the Value of Your News from Twitter to Google by Sandra FathiMaximizing the Value of Your News from Twitter to Google by Sandra Fathi
Maximizing the Value of Your News from Twitter to Google by Sandra Fathi
 
Social Media Marketing Show
Social Media Marketing ShowSocial Media Marketing Show
Social Media Marketing Show
 
Social Media Marketing Presentation
Social Media Marketing PresentationSocial Media Marketing Presentation
Social Media Marketing Presentation
 
Top Five Techniques to Promote your Business using Facebook - Next Generation
Top Five Techniques to Promote your Business using Facebook - Next GenerationTop Five Techniques to Promote your Business using Facebook - Next Generation
Top Five Techniques to Promote your Business using Facebook - Next Generation
 
Dscoop creating a successful social media campaign 101+
Dscoop creating a successful social media campaign 101+Dscoop creating a successful social media campaign 101+
Dscoop creating a successful social media campaign 101+
 
How to Turn Likes in to Leads
How to Turn Likes in to LeadsHow to Turn Likes in to Leads
How to Turn Likes in to Leads
 
Building Business with Social Media
Building Business with Social MediaBuilding Business with Social Media
Building Business with Social Media
 
Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)
 
Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit: Getting Started in Social Media (leave-behind)
Mass Transmit: Getting Started in Social Media (leave-behind)
 
Social Media: Creating an Effective Digital Strategy
Social Media: Creating an Effective Digital StrategySocial Media: Creating an Effective Digital Strategy
Social Media: Creating an Effective Digital Strategy
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Social Media Strategies for Professionals by Jay Palter
Social Media Strategies for Professionals by Jay PalterSocial Media Strategies for Professionals by Jay Palter
Social Media Strategies for Professionals by Jay Palter
 
Social Media: Strategy before Tactics
Social Media: Strategy before TacticsSocial Media: Strategy before Tactics
Social Media: Strategy before Tactics
 

Kürzlich hochgeladen

IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Enterprise Knowledge
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 

Kürzlich hochgeladen (20)

Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdf
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 

Social Media Goals