Online Marketing in the Philippines

1. If you don’t like change
you are going to
like irrelevance
even less.
– Gen. Eric Shinseski
{Online Marketing PH}
Public Relations, Customer Engagement,
Management, & the like will be turned upside
down in the Digital Future.

2. Hu u? www.geohmedia.com
SINCE : 1987
OCCUPATION : NINJA @ GEOH MEDIA
EDUCATION : CIT-UNIVERSITY, BSIE.
PHILOSOPHY : EVERYDAY IS A CHANCE. THE
LORD WILL FIGHT FOR YOU, YOU
ONLY NEED TO BE STILL. - Exodus 14:14
THINKS : LIKE AN INDUSTRIAL ENGINEER
BUT IS EDITED BY A BLOGGER
BELIEF : LEAVE NOBODY BEHIND.
WALANG IWANAN!
MOTTO: BELIEVE IN THE IMPOSSIBLE AND KICK REASON IN THE FACE!
DO YOU HAVE SOME BLOGGING AND/OR SOCIAL MEDIA PROJECT
YOU NEED HELP WITH? I WOULD LOVE TO HEAR ABOUT IT!!
WE ALSO HAVE IN-DEPH LEARNING SESSIONS ON BLOGGING,
SOCIAL MEDIA & CYBER WELLNESS
PLEASE SEND US AN EMAIL: INFO@GEOHMEDIA.COM

5. The way people talk has changed

7. The way people Learn has changed

8. Youtube is not just for
streaming music and
entertainment; it can
also be a source of
information for visually
stimulating HOW TO’s
Video on just about
anything!
Wikipedia has almost established
itself to be something most young
web users cannot live without
~THE BLACK OUT CAMPAIGN
AGAINST SOPA / PIPA was an
example-- when wikipedia shut
down for 24 hours, people were
scrambling to find information to
it’s mobile site & elsewhere

9. Technologies do NOT necessarily change teaching & learning
perse, but it can help us to introduce new methodologies and
learning environments

10. The way people share has changed

12. The way people WORK has changed

14. Changed

16. And …the way people Do Business has
also changed

17. Blogs for Business use

18. What does this mean?

20. {Some Statistics for thought}

21. from http://www.gmanews.tv/story/209518/in-2010-filipinos-primary-social-media-still-offline

22. Source: Digital Philippines 2011 ~ Yahoo!-Nielsen Net Index

24. 10 Points to ponder
• PH Ave., web user is less than 23 y.o.
• 24% of Pinoys access internet thru mobile
• Ave.Hrs.Pinoys spend in Internet [21.5Hrs.] vs. [13.3Hrs.]
in Broadcast TV each week
• 87% of pinoy web users stream and download online
video content each month
• 47% of Pinoy Netizens watch TV & movie content via the
Internet
• 95% of Pinoy users visit social media sites
• 899,000 users of LinkedIn in PH
• 51% in PH user have an active Youtube Account
• 95% of Filipino Netizens use Photo-Sharing Sites
• 68% of Filipinos listen to music online & 55% play games

25. Ok, another 10 Points to ponder
• PH Ave., web user is less than 23 y.o.
• 11% of mobile internet users search for jobs
• An ave.user is connected to 80 community pages, groups
and events
• 130 friends is the average # of friends in facebook for
pinoys
• 3.5Million of Pinoys are on Multiply.com
• ?95% of Pinoy users visit social media sites
• 899,000 users of LinkedIn in PH
• 51% in PH user have an active Youtube Account
• 95% of Filipino Netizens use Photo-Sharing Sites
• 68% of Filipinos listen to music online & 55% play games

26. • 65% of Filipino Netizens have interacted w/ a brand via Social Media in
past 12 months
• 73% of Filipinos have shared their thoughts on a brand via Social Media

30. Sources & Credits
• Presentation Secrets by Alexei Kapterev
• 100 Inspirational ideas by Helge Tenno
• How to create a concept by CHUNGKONG.NL
• Itsmorefuninthephilippines.com
• Digientrepreneur.com
• My Starbucks idea
• We are Social
• Beeconomic.com.ph
• Globe.com.ph
• elance.com
• Geohmedia.com
• youtube.com
• Wikipedia.org

31. Vernon Joseph M. Go
Spring Woods Subd. Blk.14 Lot 5 Phase 2,
Minglanilla, Cebu, Philippines
GEOHMEDIA.COM
+639228187103
info@geohmedia.com
investinghabits.com
www.vernongo.com
tweet.me @VernonGo or @geohmedia
{Industrial Engineer}
[Emerging Media Social Strategist]
“What we do best, is share our enthusiasm.”