Open Innovation, Co-Creation and CRowdsourcing

1. - Connect & Develop
There was a time when P&G primarily relied on their own capabilities for generating new ideas, developing them into
new products and delivering them but this was not enough as the company was very fast in out growing their innovation
model. In 2000, CEO A. G. Lafley decided to do something about it. He introduced Connect & Develop. One of the
rational was that the company had 7.5k R&D professionals whereas globally there were 1.5 million professionals who
could be leveraged and that the company need not waste time and resources reinventing the wheel.
Connect & Develop: Accelerating internal R&D by leveraging the ideas, knowledge, expertise, Know-How of a
network Individuals, Institutions and Businesses from around the world.
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2. - 35% of all P&G products have elements that originate from outside.
(15% in 2000)
- 45% of the initiatives have elements that were discovered externally.
- R&D productivity had increased by 60%
- Innovation success rate doubled
- Cost & Risks associated with Innovation fallen
- R&D investment as a percentage of sales was down from 4.8
percent in 2000 to 3.4 percent today.
- In the last 2 years P&G has launched 100 new products that
have elements that come from outside.
The Results - Significant impact on stock price and market capitalization.
- by 2006
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