The document discusses IBM's partnership with Wimbledon and its campaign objectives. The campaign aimed to showcase IBM's innovation capabilities through its work with Wimbledon and demonstrate how IBM delivers business value. The strategy was to create digital content that showed behind the scenes glimpses of how IBM helps Wimbledon innovate while facing challenges. The overview describes the various digital elements used like outdoor advertising, social media, and websites to promote this message.

1. Experimenting despite the process ! Alan Flack Strategic Brand Manager IBM UK

3. Agenda Why Wimbledon? Campaign Objectives / Strategy / Overview Learnings’

6. Campaign Strategy Content at the heart of the digital solution Be where our audience are Behind the scenes to show HOW, not WHAT

7. Campaign Overview Digital Elements OOH – BA & Virgin Airport lounges, & Heathrow Express CNBC Europe Sensitive Walls Cab Vision – 1000 London taxis plus Live Scores cnbc.com TimesOnline websites ibm.com & wimbledon.org