Presentation to Walsh College Information Technology Student Association (Oct. 10, 2017)

1. LINKEDINHow to build your personal brand

2. WHY
LINKEDIN?
6.5 million jobs
An updated profile will 18x more be found
48% recruiters use only LinkedIn for outreach
94% of recruiters vet candidates with LinkedIn

3. PROFILE BASICS
Summary
#1
Education
#2
Experience
#3
Skills & Endorsements
#4
Certifications
#5
Organizations
#6
Volunteering
#7
Courses
#8

4. PROFILE BASICS
Get found! Your headline should
include keywords or a personal
statement of who you are and what
sets you apart
Add a brief summary
Use professional photos for your
headshot and background

5. EXAMPLES OF
HEADLINES

6. PROFILE BASICS
Make sure your contact
info is up to date so that
those seeking your
expertise or services can
get in touch
Note: Don't use a personal
mobile number or home
address

7. PROFILE BASICS
Select Edit Your Public
Profile on the right hand
column of your profile
Customize your public URL
Select what you want
displayed to someone who
might be in your
immediate network

8. PROFILE BASICS
Optimize your profile for
search by adding skills so
recruiters can find you via
search

9. BUILD YOUR
BRAND
Share an update: You can take a quote
from the article or pose a question to
engage your network.
Upload a photo: Share a slice of your
professional life.
Write an article: Become a thought leader.

10. HOW TO WRITE
AN ARTICLE
From your main feed, click on Write
an Article
From the Article module, you can
add content like text, block quotes,
images, and links - it works like a
WSYWIG content editor

11. MANAGING
CONNECTIONS
Reconnect with a past colleague
Research a role or company
Reach out to a new connection

12. HOW TO INVITE
THE RIGHT WAY
Click on the person's name from
search
View their profile
Click on the Connect button
underneath their profile

13. PERSONALIZE!
Reference how you might have
met or know each other

14. HOW TO INVITE
ON MOBILE
Tap on the three dots
Personalize invite

15. CHANCE FAVORS THE
PREPARED MIND
- LOUIS PASTEUR

16. ENGAGE
Although you may not be actively seeking a new
job, you never know who in your network will
become a valuable connector to a new role, key
person, or other opportunities in the future.
Keep your profile up to date and engage (post,
share, write) regularly - at least once a week if
not every day.

17. CHECKLIST
Find your next opportunity on
LinkedIn
Craft a headline that is a value proposition for you
Use professional photos (headshot and background)
Write short and descriptive summary for yourself
Update your contact info
Customize your public profile URL
Optimize your profile for search
Emphasize your professional skills
Promote your projects by adding it to your related
experience
Join groups and engage
Share awards and honors
Showcase volunteer experience
Be active daily
Write thought leadership pieces, reshare content

18. LET'S CONNECT
Find me on LinkedIn:
Vera Devera-Dalrymple
www.linkedin.com/in/vdevera
vdevera@walshcollege.edu