How did I attract/address my audience? This presenation looks at various case studies I used to base my own recreations of a poster, website and Facebook page on.

1. Evaluation Question 5

2. Social Networking
 Every film has a
Facebook page
 With several
hundred million
Facebook users
online, this is an
easy way to spread
word about a film.

3. Facebook Page
 As part of the distribution for
Gaia’s Army I created a
Facebook page for the film
opening
 I used it to advertise the coming
of the opening, to create a buzz.
Once the Youtube version was
uploaded I used this page to get
it around to contacts on
Facebook and distribute it
 This aided in collected viewer
feedback and views on the video
– Youtube and the types of
people who liked the Facebook
page also confirmed our
predictions on the target
audience.

4. Website
 Another must-have
for every film is a
website
 I researched the
sites for ‘Woman in
Black’ and ‘Source
Code’
 Both films are
thrillers, and could
be said to have
detective elements
– like Gaia’s Army

5. www . Gaia’s Army . com
 As part of the research into websites I created a mock home page for Gaia’s
Army on Photoshop
 Contains the usual website content (based on the website screenshots on the
previous slide) A video tab, layered menu (the source code video tab covers
this menu) release date, key image and of course, name of the film.

6. Website
 The website, if it
were real, would be
a suitable medium
to attract the
viewers for Gaia’s
Army.
 The audience is
addressed through
the website via the
interactive video –
viewers can literally
interact with the
film through the
trailer.

7. Film Posters
 Layer Cake  Losses  Spiderman
 Sex themed screenshot which  Very small American  Distributed by Columbia
was only on screen for about 20 independent short film Tristar/Sony Pictures
seconds  Produced by Triune Films  Big budget, successful
 Successful poster  An effective poster, but distribiution
not so well distributed

8. Gaia’s Army poster
 I mimicked the style of
taking a screenshot
from a film and
‘jazzing’ it up to make
the post image
 Text created in After
Effects to achieve the
electric blue filling
 The Earth hovers in
the background as the
plot of the film rotates
around the planet (no
pun intended)

9. Trivia
 The link is
https://www.facebook.com/pages/Gaias-
Army/366865616674997
 The release date advertised on the
website and poster is the 15th July
2012 (I chose this date based on the
release date for Harry Potter and the
Deathly Hallows Part 2)