Digital Marketing by Vikramjit Roy

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The document provides tips for startups on going digital, including leveraging influencers on digital platforms to build awareness. It emphasizes engaging users through networking and sharing content rather than direct sales pitches. Some key strategies suggested are driving traffic to websites to build loyalty, using celebrities to promote products, and creating discussion through tools like podcasts, videos and photos. The goal is to move users through trials, awareness and influencing others to become customers and advocates to grow the brand.

Business Technologie

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