This document summarizes a study on brand choice decisions for mobile phones among college students. The study surveyed 112 college students to determine the most important factors in their smartphone purchasing decisions. It found that the majority of students are between 21-25 years old and prefer brands like Apple, Samsung, and Xiaomi. The most important product features for students are operating system, battery life, camera quality, 4G connectivity, and touchscreen. The study concludes that while various factors influence students' decisions, the most significant are applications, brand image, operating features, and battery life.

1. A STUDY ON BRAND CHOICE DECISION ON
MOBILES FOR COLLEGE STUDENTS

2. INTRODUCTION
• New generation can be called as smart phone
generation as they love to be busy with their
smart phone all the time.
• And it becomes a very necessary instrument in
their life. So before choosing their instrument
of passing time they spent considerable
amount of time for selecting Smartphone.
There are many factors to consider and brand
is one of them.

3. OBJECTIVES
• To find out what is most important to the
students when buying their smart phones.
• To find the influence of smart phone among
college students.
• To explores the various factors which impact
on the selection of mobile phones among
college students.

4. Research Methodology
Sample Design:
• Convenience sampling technique was used to
select the units for the study. A total of 112
students was selected from people who were
using Smart Phones for this study to analyse the
students buying behaviour.
Source of Data
• The primary data collected through
questionnaires administered to a sample of 112
students selected from people who were using
Smart phones.

5. ANALYSIS
• majority of the Students are in the age
between 21-25 years is 71.4%.
• majority of the students are buying mobile
phones on brand preference their major
brand preference is apple, Samsung, Xiaomi
and other brands.
• students are buying mobile phone for
necessity and other purpose not for showing
the luxury and status

6. Operating system-85%
Battery life – 95%
Camera-80%
3G/4G-90%
Touch screen-65%
• Major factors that give
importance to product
features is operating
system, battery life, high
definition camera, 3G/4G
and touch screen is
influenced to buy mobile
phones by students.

9. FINDINGS
• The study was found that majority of the
students are buy mobile phone in online stores.
• The study was found that majority of the
students are given importance to operating
system, battery life, high definition camera,
3G/4G and touch screen is influenced to buy
mobile phones.
• The study was found that the major factors
influenced to buy mobile phone by students is
applications and brand image.

10. SUGGESTIONS
• All companies should increase their distribution channel
online and offline.
• The companies should continue to work on the Strategy of
T.Q.M (Total Quality Management) Consumers do not get
satisfied with the Promotional policies of the companies
• New techniques of promotion are required to create
awareness.
• Consumers can be charged high price for high end
products.
• Smart Generation needs Smart features so the companies
should manufacture products which have USP.

11. COCNCLUSION
• Some of the factors influence student’s decision greatly
while other have comparatively low impact on the
purchase decision. At the time of the survey the
research has identified that many factors are deemed
as selection criteria of mobile phone.
• No necessarily all the variables influence the students
in the same way and same extent. The study has found
that In the case of choosing mobile phone brands ,
mostly considered factors by students include brand,
operations, battery life, price, overall performance etc.

12. THANK YOU