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The Merchants of Venice
A Look at the Changes in the Venetian Stores and
Accommodations and Their Impact on the Local Population


                        Ben Bruso, Hongling Chen, Amanda Olm, Iliana Schulman
Changing Population and Tourist Trends




Local Population and Tourist Arrivals Since 1971
             Local Populaion   Tourist Arrivals
Evolution of Retail Sector in Venice


CN Salizada Del Pistor 4545




          Butcher
Evolution of Retail Sector in Venice


CN Salizada Del Pistor 4545




          Restaurant
Goal of the Project


•  Trends of population and tourists
•  Changes in stores to create baseline
•  Analyze and compare both changes
Trends in Population


Population in Venice from 1971 to 2001
Trends in Population



Average Age in Venice Since 1971
Population in 1991
Population in 1991
Population in 2001
Population in 2001
Population Change from '91-'01
Resident and Excursionist Tourists

Number of Tourists in Venice Since 1951
Growth of Hotels and Accommodations
Growth of Hotels and Accommodations
Growth of Hotels and Accommodations
Growth of Hotels and Accommodations
Growth of Hotels and Accommodations
Growth of Hotels and Accommodations
Growth of Hotels and Accommodations
Growth of Hotels and Accommodations
Growth of Hotels and Accommodations
Growth of Hotels and Accommodations
Tracking Change in Retail
Tracking Change in Retail
Stores Covered in 2012
Our Project



 Compiling and
reformatting past
data




                    Collecting data from entire city
Reformatting Data
Reformatting Data
Reformatting Data
Reformatting Data
Reformatting Data
Official NACE Codes
                          Retail sale of footwear
             Retail trade   and leather goods




             G52.43
Whole sale
and retail
  trade               Other retail sale in
                      specialized stores
Official NACE Codes
                                  Retail sale of footwear
                     Retail trade   and leather goods




                     G52.43
        Whole sale
        and retail
          trade               Other retail sale in
                              specialized stores




Shoes        G52.43               Leather goods             G52.43
Extended NACE Codes

                                  Retail sale of footwear
                     Retail trade   and leather goods




                     G52.43.1                               New extension for finer
                                                               categorization

        Whole sale
        and retail
          trade               Other retail sale in
                              specialized stores




Shoes        G52.43.1
             G52.43               Leather goods                        G52.43.2
                                                                       G52.43
Corrected Data
Data Collection

  Type   Name
                   Address




Notes
Area Covered
Store Locations
Retail Costumer Base


Resident




  Mix



                         Tourist
Stores Closed vs. Open
Restaurants in Venice
Using the Data for Venipedia
Using the Data for Venipedia
Main Venipedia Pages




http://future.venipedia.org/index.php?title=Stores
Secondary Venipedia Pages




http://future.venipedia.org/index.php?title=Restaurants
Stores Website




http://stores.venice2point0.org/
Retail Costumer Base


                   STORES

  Tourist                               Residents
                       Mix
   Souvenirs                                Bakery
     Hotels             Bank
                                         Grocery Store
Restaurants/Bars    Optical Store
                                        Household Goods
    Jewelry          Real Estate
                                           Hair Salon
Tourist Stores
Resident Stores
Closed Stores
Proportion of Changes

            Newly Open
                         Closed



No Change


                    Change
Breakdown of Changes

Newly Open                    Change
             Tourist to
             Resident
               30%



                                        Resident
                                       to Tourist
              Mix to                      54%
             Resident
               3% Mix to
                   Tourist
                     13%




 Closed
Stores Analysis




    Resident	
  


                   Tourist	
  
Mix	
  
Understanding Future Needs




http://stores.venice2point0.org/
Thank you!




(From left to right) Hongling Chen, Iliana Schulman, Ben Bruso, Amanda Olm
                              ve12-stores@wpi.edu
                https://sites.google.com/site/ve12stores/home

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VE12-Stores_Presentation