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@venchito14
www.sharprocket.com.ph venchitotampon
@venchito14
www.sharprocket.com.ph venchitotampon
POLL #1: INDICATE YOUR SEO LEVEL
- basic foundational truths in persuading your target audience.
WHAT YOU’LL DISCOVER:
- SIMPLE process to find “not-so” mainstream yet highly engaged influencers
- “audience-first” content promotion framework
- how to partner with publications and content creators to 10x your
content marketing results
- how to discover journalists without using expensive PR tools
- the eCommerce strategy to build backlinks to money pages
without paying bloggers
- how to find audiences for your informational and sales content
@venchito14
www.sharprocket.com.ph venchitotampon
MASTER THE BASIC INFLUENCE PRINCIPLES
RECIPROCATION
@venchito14
www.sharprocket.com.ph venchitotampon
MASTER THE BASIC INFLUENCE PRINCIPLES
RECIPROCATION
COMMITMENT AND CONSISTENCY
@venchito14
www.sharprocket.com.ph venchitotampon
MASTER THE BASIC INFLUENCE PRINCIPLES
RECIPROCATION
COMMITMENT AND CONSISTENCY
SOCIAL PROOF
@venchito14
www.sharprocket.com.ph venchitotampon
MASTER THE BASIC INFLUENCE PRINCIPLES
RECIPROCATION
COMMITMENT AND CONSISTENCY
SOCIAL PROOF
LIKING
@venchito14
www.sharprocket.com.ph venchitotampon
MASTER THE BASIC INFLUENCE PRINCIPLES
RECIPROCATION
COMMITMENT AND CONSISTENCY
SOCIAL PROOF
LIKING
AUTHORITY
@venchito14
www.sharprocket.com.ph venchitotampon
MASTER THE BASIC INFLUENCE PRINCIPLES
RECIPROCATION
COMMITMENT AND CONSISTENCY
SOCIAL PROOF
LIKING
SCARCITY
AUTHORITY
@venchito14
www.sharprocket.com.ph venchitotampon
POLL #2: HAVE YOU DONE ANY
CONTENT PROMOTION CAMPAIGNS?
AUDIENCE-FIRST
CONTENT PROMOTION FRAMEWORK
AUDIENCE-FIRST CONTENT PROMOTION FRAMEWORK
DISCOVER YOUR
DISCOVER YOUR
CONTENT INFLUENCERS
AUDIENCE-FIRST CONTENT PROMOTION FRAMEWORK
DISCOVER YOUR
CONTENT INFLUENCERS
@venchito14
www.sharprocket.com.ph
DISCOVER YOUR
CONTENT INFLUENCERS
Who influences others?
venchitotampon
@venchito14
www.sharprocket.com.ph
DISCOVER YOUR
CONTENT INFLUENCERS
Who influences others?
Who are other influencers?
venchitotampon
@venchito14
www.sharprocket.com.ph
DISCOVER YOUR
CONTENT INFLUENCERS
Who influences influencers?
Who are other influencers?
Who influences others?
venchitotampon
@venchito14
www.sharprocket.com.ph
START WITH WHO FOLLOWS THIS
@INFLUENCER_NAME
venchitotampon
@venchito14
www.sharprocket.com.ph
START WITH WHO FOLLOWS THIS
@INFLUENCER_NAME
venchitotampon
@venchito14
www.sharprocket.com.ph
START WITH WHO FOLLOWS THIS
@INFLUENCER_NAME
venchitotampon
@venchito14
www.sharprocket.com.ph
KNOW WHAT HIS AUDIENCE FOLLOWS,
VISITS, AND ENGAGES WITH
venchitotampon
@venchito14
www.sharprocket.com.ph
KNOW WHAT HIS AUDIENCE FOLLOWS,
VISITS, AND ENGAGES WITH
venchitotampon
@venchito14
www.sharprocket.com.ph
FIND NOT-SO-MAINSTREAM
INFLUENCERS BUT WITH SOLID FANS
venchitotampon
DISCOVER YOUR
CONTENT INFLUENCERS
CONTENT
AMPLIFIER GROUPS
AUDIENCE-FIRST CONTENT PROMOTION FRAMEWORK
DISCOVER YOUR
CONTENT AMPLIFIER GROUPS
@venchito14
www.sharprocket.com.ph
DISCOVER YOUR
CONTENT AMPLIFIER GROUPS
Who are the authors/content creators
I can build relationships with?
venchitotampon
@venchito14
www.sharprocket.com.ph
DISCOVER YOUR
CONTENT AMPLIFIER GROUPS
Who are the authors/content creators
I can build relationships with?
Who can I partner with to create
and promote industry content?
venchitotampon
@venchito14
www.sharprocket.com.ph
PARTNER WITH TARGET PUBLICATIONS
venchitotampon
@venchito14
www.sharprocket.com.ph
PARTNER WITH TARGET PUBLICATIONS
venchitotampon
@venchito14
www.sharprocket.com.ph
PARTNER WITH TARGET PUBLICATIONS
venchitotampon
@venchito14
www.sharprocket.com.ph
PARTNER WITH TARGET PUBLICATIONS
venchitotampon
@venchito14
www.sharprocket.com.ph
COLLABORATE WITH
OTHER CONTENT CREATORS
venchitotampon
@venchito14
www.sharprocket.com.ph
COLLABORATE WITH
OTHER CONTENT CREATORS
venchitotampon
@venchito14
www.sharprocket.com.ph
COLLABORATE WITH
OTHER CONTENT CREATORS
venchitotampon
CONTENT SEEKERS
DISCOVER YOUR
CONTENT INFLUENCERS
CONTENT
AMPLIFIER GROUPS
AUDIENCE-FIRST CONTENT PROMOTION FRAMEWORK
DISCOVER YOUR
CONTENT SEEKERS
@venchito14
www.sharprocket.com.ph
DISCOVER YOUR
CONTENT SEEKERS
What do people are searching for?
What words and phrases people are using to discover your
pages/products or services?
venchitotampon
@venchito14
www.sharprocket.com.ph
STATISTICS
TEMPLATES
LETTERS & PROPOSALS
USE KEYWORDS PEOPLE ARE SEARCHING
FOR WHEN THEY LOOK FOR REFERENCES
venchitotampon
@venchito14
www.sharprocket.com.ph
USE KEYWORDS PEOPLE ARE SEARCHING
FOR WHEN THEY LOOK FOR REFERENCES
venchitotampon
@venchito14
www.sharprocket.com.ph
DISCOVER WHAT KEYWORDS JOURNALISTS
USE WHEN LOOKING FOR STORIES
venchitotampon
@venchito14
www.sharprocket.com.ph
“looking to speak to” -#journorequest
“looking to interview” -#journorequest
“is there anyone” expert -#journorequest
“can you recommend” interview
-#journorequest
DISCOVER WHAT KEYWORDS JOURNALISTS
USE WHEN LOOKING FOR STORIES
venchitotampon
CONTENT SEEKERS
DISCOVER YOUR
CONTENT INFLUENCERS
CONTENT LINKERS CONTENT
AMPLIFIER GROUPS
AUDIENCE-FIRST CONTENT PROMOTION FRAMEWORK
@venchito14
www.sharprocket.com.ph venchitotampon
POLL #3: DO YOU KNOW ANYTHING
ABOUT LINK BUILDING IN SEO?
DISCOVER YOUR
CONTENT LINKERS
@venchito14
www.sharprocket.com.ph
DISCOVER YOUR
CONTENT LINKERS
Who are the linkers in your industry?
What types of content do they resonate with?
venchitotampon
@venchito14
www.sharprocket.com.ph
FIND LINKABLE AUDIENCES
FOR YOUR INFORMATIONAL CONTENT
venchitotampon
@venchito14
www.sharprocket.com.ph
GARRETT FRENCH, CITATION LABS
FIND LINKABLE AUDIENCES
FOR YOUR INFORMATIONAL CONTENT
venchitotampon
@venchito14
www.sharprocket.com.ph
FIND LINKABLE AUDIENCES
FOR YOUR INFORMATIONAL CONTENT
venchitotampon
@venchito14
www.sharprocket.com.ph
FIND LINKABLE AUDIENCES
FOR YOUR INFORMATIONAL CONTENT
venchitotampon
@venchito14
www.sharprocket.com.ph
FIND LINKABLE AUDIENCES
FOR YOUR INFORMATIONAL CONTENT
venchitotampon
@venchito14
www.sharprocket.com.ph
FIND LINKABLE AUDIENCES
FOR YOUR SALES CONTENT
venchitotampon
@venchito14
www.sharprocket.com.ph
FIND LINKABLE AUDIENCES
FOR YOUR SALES CONTENT
venchitotampon
@venchito14
www.sharprocket.com.ph
FIND LINKABLE AUDIENCES
FOR YOUR SALES CONTENT
venchitotampon
@venchito14
www.sharprocket.com.ph
Where to buy
Online retailers
Online dealers
Find our products
Additional retailers
Internet resellers
Preferred retailers
FIND LINKABLE AUDIENCES
FOR YOUR SALES CONTENT
venchitotampon
@venchito14
www.sharprocket.com.ph venchitotampon
POLL #4: AMONG FOUR AUDIENCES,
WHICH ONE DO YOU THINK YOU CAN
TARGET FOR YOUR CONTENT?
Basic foundational influence principles
WHAT YOU DISCOVERED:
Audience-first content promotion framework
How to find not-so-mainstream yet highly engaged influencers
Get money-page links by leveraging where-to-buy assets.
Use content gap analysis to generate external content topics.
Find journalists to cover your story by utilizing Twitter searches.
Utilize co-marketing to get content and links for free.
@venchito14
www.sharprocket.com.ph
EXCLUSIVE RESOURCES FOR YOU
www.bit.ly/outreach-templates/
venchitotampon
@venchito14
www.sharprocket.com.ph
calendly.com/sharprocket
venchito@sharprocket.com.ph
venchitotampon

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