This is my slide deck during the GDI SEO Training Camp. It talks about a simple guest blogging strategy that will walk you through a step by step process (from link prospecting to guest blogging outreach). If you have any questions, you can ask me on twitter @venchito14 or visit my website at www.digitalphilippines.net

1. A Simple Guest Blogging Strategy
That Will Take You Into
The Next Level
(Plus Other Link Building Tips)
@venchito14

2. Link Building and
Content Marketing Techniques
I’m Focusing This Year
@venchito14
WHO’S THIS GUY?
Venchito Tampon Jr.
Lead Link Building Specialist, Digital Philippines
• 1 ½ year experience in the search industry
• Worked for Hyperlynx Media, headed by Jon Cooper
• SEO, Link building background
• Owns DigitalPhilippines.net
• Passion for actionable link building techniques

3. Link Building and
Content Marketing Techniques
I’m Focusing This Year
@venchito14
AS SEEN ON

4. INTRODUCTION

5. LINK BUILDING IS NOT DEAD!

6. LINK BUILDING IS NOT DEAD!
It’s just becoming more difficult.

7. LINK BUILDING IS NOT DEAD!
It’s just becoming time-consuming.

8. LINK BUILDING IS NOT DEAD!
It’s just becoming costly.

9. GUEST BLOGGING IS NOT DEAD

10. GUEST BLOGGING IS NOT DEAD

11. @venchito14
Now if you want to pursue guest
blogging, here are a few things
you need to consider.

12. A few thoughts to ponder..
 Publish high quality content first on your site before you do
guest blogging.
 Don’t use guest blogging as your sole link building tactic.
Build a diverse link profile.

13. @venchito14
WHAT IS GUEST BLOGGING
Guest blogging is the process of you writing for
another website as a guest author.

14. @venchito14
WHY GUEST BLOGGING
 Build contextual links to your site’s informational pages and earn more links
from pages that link to your guest articles (second-tier link building).
 Send targeted referred traffic to your site.
 Absorb social followers from sites where you published your third-party
content.
 Get more brand exposure and prove your expertise/authority in your niche.

15. 5 Key Steps to a Solid
Guest Blogging Strategy

16. 5 Key Steps to a Solid
Guest Blogging Tactic

17. 5 Key Steps to a Solid
Guest Blogging Process

18. @venchito14
PROSPECTING
Link Prospecting Query Builder
http://bit.ly/1jjuAS1

19. @venchito14
PROSPECTING
Link Prospecting Query Builder
http://bit.ly/1jjuAS1

20. @venchito14
PROSPECTING
Author’s Contribution
Use search query: [name] “guest
post” OR “contributor”
–site:domain.com

21. @venchito14
PROSPECTING
Author’s Contribution
Use Tineye or Google Reverse Image Search to discover guest contributions of an
active guest blogger/influencer.

22. @venchito14
PROSPECTING
Use popular blog/site
directories to find high-level
tier guest blog targets.
Top Directories

23. @venchito14
PROSPECTING
Top Directories
Use categories to find
directory-related targets.

24. @venchito14
PROSPECTING
Top Directories
Use categories to find local-
specific targets.

25. @venchito14
PROSPECTING
Site’s Comment Section

26. @venchito14
PROSPECTING
Reverse Engineering

27. QUALIFICATION

28. @venchito14
QUALIFICATION
Domain Authority
Use Mozbar to identify the site’s domain authority.

29. @venchito14
QUALIFICATION
Traffic Cost
Use SEMRush to identify the domain’s traffic cost.

30. @venchito14
QUALIFICATION
Blog Engagement

31. @venchito14
QUALIFICATION
Social Community

32. CONTENT IDEATION

33. @venchito14
CONTENT IDEATION
Audience Level Knowledge

34. @venchito14
CONTENT IDEATION
Guest Blogging Guidelines

35. @venchito14
CONTENT IDEATION
Outdated Posts

36. @venchito14
CONTENT IDEATION
Ultimate Guides (for High Tier Sites)

37. @venchito14
CONTENT IDEATION
Video Blogging (h/t to Dan Shure)

38. OUTREACH

39. @venchito14
OUTREACH
Email gathering
Buzzstream’s Link Buzzmaker

40. @venchito14
OUTREACH
Email Gathering
URL Profiler

41. @venchito14
OUTREACH
Outreach tips
 Do not submit completed articles unless the guest blogging guidelines say
so.
 Offer 2-3 topic suggestions to the content manager.
 Take time to customize your guest blogging pitch (name, blog title).
 Be honest.
 Add proofs of work (use linked titles rather than URLs)
 Ask first if he/she is still accepting guest contributions (this can be
included in your first paragraph).

42. CONTENT PROMOTION

43. @venchito14
CONTENT PROMOTION
Second-Tier Link Building

44. @venchito14
CONTENT PROMOTION
Social Sharers

45. @venchito14
CONTENT PROMOTION
Social Sharers

46. @venchito14
CONTENT PROMOTION
Influencer Outreach

47. @venchito14
OTHER LINK BUILDING TIPS

48. @venchito14
LOCAL LINK BUILDING
Use this search query: shop [industry] businesses
[city]

49. @venchito14
LINK LOVE
You can just mention the product/tool in one of your posts.

50. @venchito14
PRODUCT REVIEWS
Get links from tools/products you’ve mentioned in your post.

51. @venchito14
INTERVIEWS

52. @venchito14
INTERVIEWS
Get links from round-ups and resource pages.

53. @venchito14
ABOUT ME PAGES
Because you have built relationships with contributors, you can get links from their
about pages.

54. @venchito14

55. Questions?
@venchito14
Visit me at www.digitalphilippines.net