2. Irn-Bru 32
(First Design)
This is my first can design, where, from the pictures that have been
displayed, the audience can see that there have been some significant
alterations from the start to the final outcome. I wanted to make it
simplistic, yet professional, which is why I chose a minimalistic design.
I was going to display the ‘32’ sign multiple times around the top
banner of the can. However, upon viewing this and gaining an opinion
from another source, I decided to change this style, but still featuring
the ‘32’ logo. Although, in order to attract the attention of the primary
audience, I utilised a singular ‘32’, which was increased in size so that
its importance would be emphasised. It looks effective as it is
centralised and is in line with the ‘Irn-Bru’ text, which adds a sense of
professionalism to it.
3. Irn-Bru 32
(Second Design)
This is my second can design, which shows the initial
stages of how I created my packaging, along with an
image of how the final outcome of the design evolved
into. I wanted to make the top and bottom rim of the
can blue, as it fits in with the theme of ‘Irn-Bru’ as I
have utilised a colour which is iconic of their company.
I decided to continue the colour scheme (orange and
blue) into my central banner, which has been cornered
off with orange squares, which I think is effective as it
frames the banner and makes it stand out. When I first
drafted this particular design, I was not going to
include the blue top and bottom rim, as I initially
thought that it did not appear professional, however,
when I inquired for a second opinion, the individual
suggested that I could add a blue border as it would
bring the packaging together and the sense of
sparseness posed by the can would also be eradicated.
4. Irn-Bru 32
(Third Design)
This is my third can design, where I have utilised the feature of tartan as it links
significantly to the Scottish stereotype and is therefore highly relevant and the
primary audience (teenagers)will pick up upon this theme which has been
installed in order to gain a reaction from the consumer. However, I think that I
should have used the traditional blue and orange colour scheme on the can, as
it will enable the viewer to realise that this specific design has been made for
‘Irn-Bru. I think that it if the ‘Irn-Bru 32’ logo was not featured, the audience
would not associate this specific design with that of the company, as their iconic
colour scheme has not been used. I wanted to use a bold, san-serif font that
would draw in the attention of the primary market. The fact that the text has
been outlined shows that it is an important part of the design and that it has
been issued so that the consumer will identify with the text, that is similar to
the original font posed by ‘Irn-Bru’ itself.
5. Irn-Bru 32
(Fourth
Design)
This is my fourth design, which I have altered significantly with the label of the can
looking as though it is an actual part of the can, not just a sticker design. The final
outcome of my packaging included the central banner and text, although, the opacity
of the both of the layers had been decreased which made them both look as though
they were a part of the can, as well as adding to the three-dimensional aspect of the
packaging. Previously, I was not going to complete this step, however, I asked several
individuals about whether I should alter my design and from the advice that they gave
me, I decided to change the opacity of the different items on the product, so that it
would blend in with the can and therefore appear more realistic. I think that by
carrying out this action, I have significantly improved the overall look of the final
packaging design and it now looks as though it could be utilised in the future as an
actual can design.
6. Fourth Design (final revamp)
Irn-Bru 32
(My two final can designs – Compare and
Contrast)
This design has been altered
slightly, as I thought that it
looked rather plain without
any imagery, therefore, I
added two silhouette
characters on the bottom
corners of the central banner
to add definition to the
design. I think this makes the
packaging appear more
interesting and it is also
relevant due to the fact that
the ‘characters’ are running,
therefore, linking in with the
energetic theme. The
silhouettes have been faded
to blend in with the design.
On my third design, the text is
more apparent as it has been
outlined, which is more
effective than this piece of
text, as it stands out clearly. In
contrast, the fourth design
lacks pictures, which could
disinterest the primary target
audience (teenagers), who
rely on a visual aspect, as
opposed to text, which is a
weakness of the third design.
After experimenting with
different types of font, I
decided to use one that
would catch the attention of
the audience. Also, I used the
tartan background as it is
traditional of Scotland, and I
also think that it is effective in
adding a professional edge to
the product. I think this type
of background is more useful
as it will draw in the viewer,
as opposed to the fourth
design, which has a rather
bland back-setting of blue,
which may not interest the
target market (teenagers).
The ‘Irn-Bru’ logo that is
presented upon this can
appears as though it is a part
of the background and blends
in more of that than the logo
that is featured on the fourth
design. In contrast, the two
silhouette figures on the
fourth can packaging idea
almost look metallic, which
makes the images a focal
point of the packaging design.
Third Design (final re-vamp)
7. Irn-Bru 32
Final Design - Evaluation
I have chosen my fourth design as my final can packaging idea, as I
believe that out of all of my four designs, this particular one looks as
though it could be utilised for an actual can packaging, as the central
banner on it, which includes the imagery as well as the text, appears as
part of the packaging, as I have changed the opacity of it, which means
that the different elements posed by the design appear as though they
are metallic, which makes the idea as a whole, appear more realistic,
which adds a professional edge upon the product. This specific design
differs from the initial idea in which I composed when I was first
experimenting with it, as I had previously not altered the opacity of it,
which made it look rather chunky and two-dimensional. However, once
this had been amended, my design had a sense of sophistication
embedded into it, which it had lacked beforehand. Also, in the early
stages of this design, I decided not to include imagery on the
packaging, as I thought that it may look unprofessional, but then I
realised that the primary target auidence of ‘Irn-Bru’ are teenagers
who respond to a high image:text ratio, as opposed to a large amount
of written content. This is the main reason why I chose to include
these two silhouette pictures, as it added a visual aspect to the design
so that it would appeal to the target market specifically and so that a
sense of dimension would be established, which would make the can
packaging stand out and catch the attention of the viewer.
9. Irn-Bru 32
(Back design for the final can) Evaluation
I decided to create a back design for this specific product, as it was my
final design, therefore, I realised that it would need the full elements of
the packaging, not just the front design. I was not going to include the
‘Irn-Bru 32’ logo upon the can, as it had been featured on the front, but
after I had completed the first draft, I thought that a full logo would be
necessary even on the back of the can, as it promotes ‘Irn-Bru’ and will
show the primary target audience that this specific piece of packaging is
related to the company. From looking at previous designs, I saw that the
ingredients, bar code, as well as the nutritional information were
featured as standard parts of the back design. In light of this, I added
these vital sections onto the back of my product so that it would mimic
what an actual can looks like and would therefore appear more
professional and look as though it could be included as part of a design
that would be put forward into production. I utilised the same colour
scheme for my back as I did for the front of my packaging, which states a
sense of continuity and makes it relevant and is also effective as it does
not include a variety of colours, just the traditional ‘Irn-Bru’ colour
scheme of orange and blue, which makes it more appropriate for the
audience who will identify with these colours as being iconic of ‘Irn-Bru’,
which makes them more relatable to the teenage audience who require
content that will immediately grasp their attention, which is why this bold
colour scheme will appeal to them specifically.
10. My first poster
Advertisement
design (comparisons)
1
2
This is the first poster design that I had initiated, where I wanted to incorporate a sense of intertextuality
into my product, which is the primary reason why I chose to centre it around the iconic Scottish-based film,
‘Braveheart’. Both of these images differ, as number one is the image in its original form, which I sourced
from the internet, whilst number two is the same image, but with an orange/yellow toned filter upon it,
which is relevant, as the traditional colours of ‘Irn-Bru’ include this colour, which compliments the blue body
paint posed by the primary subject. I think that the colour alteration on the stated picture makes it look
more vibrant and therefore eye-catching to the intended audience of ‘Irn-Bru’, as opposed to the rather
bland tone of the first, un-edited image. It also adds a sense of warmth to the particular photograph.
11. My first poster
Advertisement
design (development)
After putting the orange/yellow filter upon my
focal image, I decided to add the minor details to
the poster that would significantly change the
final outlook of the design. I first erased the
spear out, then replaced my final ‘Irn-Bru’ can
design in its place with the second layer of the
fingers and thumb being put in front of the can
so that it would have a realistic edge to it.
However, I initially was not going to present my
can upon this product, but after experimenting
with different possibilities such as not including
the can whatsoever, I decided that it would be
important for it to be featured, as it would show
the primary target audience (teenagers) that this
particular advertisement is centred around ‘IrnBru’, just in case it was not clear beforehand. In
conjunction with this, I featured a cartoon-like
speech bubble with a san-serif typeface that I
had taken from Dafont, which I thought would be
suitable for the target market, who would
respond to this form of text, which is readable
and therefore appropriate for use on this
particular poster design. It has a humorous
element to it, which is relevant to the ‘Irn-Bru’
theme, as by conducting research prior to this, I
found that the company use comedy to promote
the drinks in which they produce.
12. My first poster
Advertisement
design (The final product) Evaluation
This is the final outcome of my first poster design, in which I
have utilised intertextuality in conjunction with humour in
order to initiate a product that would primarily suit the
intended audience (teenagers). I think that the fact that I
have used a high image:text ratio shows that this particular
design will be effective in pandering to the needs of the
audience, as they respond to a visual aspect, as opposed to a
high abundance of text, which is why I chose to include a
main, central image that consumes the entirety of the page,
so that the attention of the audience will be caught
immediately and they will feel obliged to view the
advertisement as a whole, as opposed to just focusing on the
image. In the past, ‘Irn-Bru’ have put forward a comical
theme into previous products in which they have created,
which is the primary reason why I wanted to include the
famous ‘Braveheart’ quote, but edited slightly, so that it ties
in with the traditional Scottish theme of the energy drink, as
as well as including something that is iconic on a pop culture
basis, in which many people would be able to comprehend,
including the primary target audience, who will be able to
relate to it due to the mainstream nature of the Hollywood
blockbuster movie. In the end, I decided to include the
orange/yellow filter upon my final design, as I felt that it
made the poster appear eye-catching as well as making it fit
into the theme of using blue and orange for the colour
scheme, as they are traditional of ‘Irn-Bru’ and because of
this, the viewer will be able to identify that this product is
related to ‘Irn-Bru’ itself.
13. My second poster Advertisement
design (development stages)
These images show the primary stages of my ‘Irn-Bru’ design, where I began with a simple cork board, which
would feature images relating to Loch Ness and the legendary monster, which are both iconic and rather
stereotypically linked to Scotland. I thought that this would also add to the satirical theme posed by my
advertisement so far. I included three black and white images to make the poster appear more professional
looking, along with one of the images displaying a mannequin of ‘Nessie’, with a stamp-like typeface in which
I sourced from Dafont, saying “PROOF”, also adding to the comical theme posed by the print advertisement.
I wanted to include not only these images, but a scrap piece of paper, along with two stickers, which would
be effective, as these particular items are also typically found upon this type of apparatus and will therefore
fit in with the style of the poster and will be deemed relevant by the viewer.
14. My second poster Advertisement
design (development stages)
This image shows my second design just before the
finishing touches had been included, where I have now
added board pins to the print advertisement, which is
effective as it makes the poster look more realistic as
well as adding a three-dimensional appearance upon
the design. Also, by including a ‘stroke shadow’ upon
each of the photographs in conjunction with the
stickers and the paper, it makes the items also have this
unique three-dimensional effect. At first, I was not
going to warp the corners of my bottom photograph or
the piece of paper, however, I decided that by warping
the corners, it would diminish the two-dimensional
element posed by the poster and make it look highly
realistic as well as enabling the product to stand out,
which will initially draw in the attention of the target
audience (teenagers) also due to the fact that a high
image:text ratio has been included, which out-rules any
chance of them becoming weary of the content that is
being presented to them, as on the most part, visual
means have been issued to assure that the attention of
the audience will be held.
15. My second poster advertisement
design (The final product) Evaluation
This is the final outlook of my second print
advertisement poster. After going through several
different stages of my development of my design, I
initially decided that I was not going to feature a
main body of text, however, upon completing my
design, I thought that it would be necessary for a
focal piece of text to be included, which would be
centred around a satirical theme, which is the
reason why I decided to create a pun-based piece
of written content, as it would fit into the
traditional, light-hearted theme posed by ‘Irn-Bru’
and would appeal specifically to the primary target
audience of the energy drink, which are adolescent
individuals that will respond to the use of a
comical, colloquial phrase, as it is both memorable
and adds a satirical tone to the advertisement. The
text used is a standard san-serif font that is clear
and readable, which is appropriate, as the viewer
will be able to comprehend the typeface that is
being presented to them. At first, I was debating
over what font would be suitable for this poster,
but I chose this one, as it almost looks as though it
is handwritten, which is appropriate, as it is
supposed to scribed as a note.
16. My third poster
Advertisement
design (development)
This is the outcome of my first draft of my third design, where I extracted an image from the internet that
was centred around the legend of ‘Nessie’, which is appropriate due to the fact that ‘Irn-Bru’ is a Scottishbased company. I chose to colour the lake in orange, as the traditional colours of ‘Irn-Bru’ are blue and
orange, therefore, the primary audience (teenagers) will be able to identify with this specific scheme, as
they are iconic of the energy drink company. This is the first stage where I decided not to colour the
mountain in blue, as I thought that it would make the overall design look rather unrealistic and cheap
looking, however, in the next draft of my work, I will experiment with whether the blue overlay on the
mountain will look effective or not, as I want the design to appear professional, as though it is an actual,
published design. I may also alter the look of the sky, as I think that it is secondary to the other aspects of
the image, however, I do want the main focus of the poster to be the Loch Ness Monster, along with the
‘orange lake’ that both tie in with the theme posed by ‘Irn-Bru’ as well as the stereotypes that are
primarily associated with Scotland, therefore, they will be humorous and relevant.
17. My third poster
Advertisement design (development)
This is the second draft of my third design where I have
made several changes that include the fact that I have
cloned stamp the bridge to blend in with the mountain
and lake, as I thought that it looked out of place
beforehand, which is the primary reason why I initiated
this significant alteration. Also, I firstly decided that I
was not going to include a blue overlay on the
mountain, however, in this stage, I thought that I would
experiment with this and include the overlay to see
what it would look like. I was pleased with the overall
appearance of the product once this had been added,
as it made the poster look as though it could be
associated with ‘Irn-Bru’ because of the unique, iconic
colour scheme of the company being utilised. It is
notable that the sky background has also been edited
slightly, as I put a light blue overlay over it, which made
it stand out more than what it looked like previously.
However, this particular background is still secondary
to rest of the content that has been presented on the
print advertisement, with the ‘Nessie’ character and
the orange lake and blue mountain being the primary
focal points of the design on a whole. I have also
outlined ‘Nessie’ in order to emphasise the character
that the audience will identify, due to the iconic nature
of the mythical creature itself.
18. My third poster advertisement design
– Final Design (Evaluation)
This the third and final outlook/draft of my poster design,
which displays certain elements that were not featured in
my previous drafts, such as the text, which is a typeface that
I utilised from Dafont. I chose it as it looks rather similar to
that of the original ‘Irn-Bru’ font and also, it will appeal to
the primary target audience of the product (teenagers) as it
is a font that is easy to comprehend and also it has been
printed in capital letters, which makes it stand out and catch
the attention of the viewer. The poster features white space
borders on the top and bottom of the poster, as it frames
the design and makes the central image the focal point of
the product. This specific element is not featured in my
previous designs and overall, I think that it makes the poster
look professional and if I could change anything about my
previous products it would be to add page borders, as they
initially bring the whole of the poster together. I have again
included the ‘Barr’ logo on my third design, as it is a
necessity, due to the fact that they are the company who
issue ‘Irn-Bru’ and it is therefore relevant. I decided to put
the image that includes ‘Nessie’ as the central, focal point,
as opposed to it consuming the entirety of the poster, as it
would look unprofessional and I think that with the page
borders, the design on a whole appears as though it could
be issued as an actual advertisement.
19. This is my first draft of my web banner
design, where I have created a blue
rectangular shape to place my text and
images on. These pictures display the initial
stages of my design, where the main body of
text, as well as the orange boxed corners
have been included, however, I plan to alter
the outlook of these elements due to the
fact that they are not eye-catching enough,
and the attention of the primary audience
(teenagers) will not be grabbed. The text,
orange boxes as well as the blue banner look
rather two-dimensional, which makes them
appear disinteresting. However, adding a
‘stroke’ effect to the overall design in the
future, it will make it look more prominent,
important, as well as professional. I decided
to use the traditional colours of ‘Irn-Bru’,
(being orange and blue) so that the audience
will be able to identify that this specific web
banner is associated with ‘Irn-Bru’, even
before they would read the blatant ‘Irn-Bru
32’ logo. This colour scheme is very vibrant,
which will draw in the attention of the
viewer immediately.
My first web banner
advertisement
design (development)
20. My first web banner
advertisement
design (development)
This is my second draft of my first web banner design, where I have made significant alterations from my
previous draft, which include these use of a ‘stroke’ outline and drop shadow upon the featured
elements including the orange squares in conjunction with the bold, outlined font. This adds definition to
the design as a whole and almost makes it look rather three-dimensional in stature, which also makes it
eye-catching to the intended viewer, and as it is a web banner, grabbing the attention of the audience is
vital, otherwise, they will become disinterested in the product and will switch to another webpage. Also,
the fact that the teenage audience will respond to a high image:text ratio suggests that I should alter the
design, as no visual imagery has been featured yet, which is key, as this specific audience prefers a visual
aspect. I utilised the font ‘Impact’, due to the fact that it is bold and stands out on the design, making it
the focal point of the whole product. This is the main element that will attract the attention of the
viewer, as it has been outlined, which emphasises its importance.
21. My first web banner
advertisement
design (development)
I added a slight ‘drop shadow’ upon
this design in order to make it look
more three-dimensional. I have also
added a slight border upon the design,
which outlines the product as a whole.
I have included the ‘Barr’
logo, which makes the design
look more official. I have put
it on an angle to see what
this specific perspective
appears like. I am likely to
alter and change the outlook
of this specific element.
22. My first web banner
advertisement
design (development)
The colour of my background has been
altered slightly, as I wanted it to stand
out clearer, which is why I made the
blue a lot brighter, so that it would
catch the attention of the teenage
audience.
I wanted to put the ‘Barr’ logo twice
on each side of my design to see if it
looked effective, however, I am likely
to alter this, as it appears rather
repetitive and slightly uneven. I will
also tilt the orientation of the logo.
23. My first web banner
advertisement
design (final design) Evaluation
I have now chose to feature only one ‘Barr’ logo, as I think that only one is
required, as in my previous draft, the two symmetrical logos made the product
appear rather unprofessional looking. I wanted to alter this, which is why I added
a central logo. I changed the orientation of the logo as well, as I thought that it
looked better horizontal, as opposed to vertical, as it adds a sophisticated edge
onto the design, therefore, the audience are likely to respond to it quicker.
24. My second design
(development and final)
These are the initial stages of my second design, which
have been modelled on my first advertisement. I
wanted this particular web design to inhabit a similar
house style to that of my advertisement poster, as I
think that they would link well together and a sense of
continuity will be established. I wanted to include an
‘animation’ style design, which is why I added the ‘pop
up’ ‘Irn-Bru 32’ can on the final image, which would
make it look more interactive in a sense, which links in
with the digital theme and also makes the whole
product seem rather humorous, which also links in with
the light-hearted theme that has been posed by ‘IrnBru’ in their previous pieces of marketing material. I
have altered the opacity of the speech bubble and the
text, as they are secondary to the image, which is the
primary focus, which is appropriate due to the fact that
the main target market for this specific drink are
teenagers, who respond to a visual aspect as opposed
to a large amount of text. I have also included the logo
in the top left-hand corner, much like my matching
advertisement. I think that the proposed ‘moving’
aspect of this banner will make it appear more
interesting, especially when the hyperlinks will be
included.
25. My second web banner design – Final Design (Evaluation)
This is the final design outlook for my second web banner. I chose to include an interactive,
‘moving’ element to my product as it makes it suitable for the e-media platform and it also
makes the product seem more interesting and will appeal specifically to the primary target
audience, who will respond to this immediately and may find it rather humorous at the fact
that an ‘Irn-Bru’ can will be popping up out of the blue in conjunction with the comical use of
intertextuality, with the iconic film ‘Braveheart’ being utilised for the product. I wanted this
to relate to my first advertisement poster, as it shows a sense of continuity between the
different media platforms. Also, it shows that a house style has been initiated.
26. My third web banner
advertisement
design (development)
These are the initial stages of my third web
banner design, where I have made several
alterations through the development of the
product. I first selected the ‘Nessie’ image
from my previous third poster design, so that
I could use it for this product, which is the
second part of the matching set. The
elements from the advertisement are similar
apart from the fact that I have included a can
on this web banner, which, much like the
second web banner design, will be
interactive, where the lake will ripple and the
can will float back and forward through the
lake on the design. However, I may decide to
cover the can (which is sourced from my
previous design) with a section of the lake, as
it looks rather unrealistic at the minute, so I
will make sure to edit that when I continue
on with my future development stages. I
could clone stamp the orange lake and paint
this over the bottom of the can to make it
appear as part of the picture.
27. My third web banner
advertisement
design (development)
These images show the later development
stages of my third web banner design, where
the image of the can has now been covered
through the utilisation of the clone stamp
tool, so that it would blend in correctly with
the colour of the lake, therefore, making the
item look as though it is actually floating in
the lake, adding a realistic touch to the
image. I was just going to include the ‘Irn-Bru
32’ font on my product, however, I thought
that the banner lacked in text, so I added the
pun-based slogan entitled “It’s Ness-essary”
to put a humorous edge onto the product in
conjunction with the image of ‘Nessie’. I also
decided to alter the colour of the “Irn-Bru 32’
piece of text to orange to add a sense of
vibrancy to the design, which I may keep, as I
think that the bright orange colour stands out
from the blue sky and is therefore more eyecatching to the primary consumer
(teenagers), who are likely to respond to a
bold, bright colour scheme as opposed to the
use of dull, plain colours.
28. My third web banner design – Final Design (Evaluation)
This is the final outcome of my third web banner design, where I have included the font ‘Tall, Dark and
Handsome’, that was sourced from ‘Dafont’, as it stands out in capital lettering and is very eye-catching
to the intended audience (teenagers). Also, the fact that a high image: text ratio has been featured
within my banner shows that I have pandered to the needs of the audience, who respond mainly to a
visual aspect, as opposed to a large amount of written content. I also think that the blue and orange
colour scheme looks effective, as the consumer will be able to identify that this is the iconic colour
scheme of ‘Irn-Bru’. However, if I could change anything in the future to this product, I would alter the
levels of the main, focal image in order to tone down the brightness, as I think that it may be too blatant
as an advertisement campaign.
