Not sure which tool is right for your business or blog? Twitter? Linkedin? Google+? Youtube? Pinterest? It's nearly impossible to do them all, so you need a guide, a tool, a process to determine which tool will give you the best return for your efforts. During this webinar we will recommend which social media platform to use for a specific purpose.

1. Social Media
Roundup:
Which Tool To Use?
Presenter:
Stephanie
Redcross
http://www.facebook.com/StephanieCanHelp

2. Getting Started With Social Media
Step #1: Develop A Strategy
Sept#2: Prioritized Social Media Platforms
Step#3: Secure Business/Brand Name
Step#4: Update All Profiles;Welcome Message
Step #5: Complete A Linkedin Profile
Step#6: Post To One Or Two Platforms
Step #7: After 60 Days Review Results; Make
Corrections; When Ready, Add Add’l Tools
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3. What Type Of Strategy
➡ Purpose For Using Purpose: Expertise; Sales;
Downloads; Traffic;
Social Media Engagement; PR; Outreach
➡ Expected Goal Goals: Actual Numbers
With Due Dates
➡ How You Will Measurement: Google
Measure Results Analtyics; Clicks; Leads;
Conversation
➡ Resources You Are Resources: Time; People;
Willing To Allocate Money
Must Be Documents; For Review Later
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4. Which Tool To Choose?
Events/ Interaction/
Expertise Product Services Leads/Traffic Exposure
Activities Engagement
Facebook X X X X
Twitter X X X X
Linkedin X X X
Google + X X X X
Youtube X X X
Scribd X X X X X
Pinterest X X X
Blogs X X X X X
Instagram X X X X
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5. Other Things To Consider
Type of Content You Can Create
Your Personality
Equipment Needed
Natural Affinity
Is Your Target Audience Using The Tool?
Time Investment
Plus, A Truck Load Of Patience
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6. Facebook
Social-networking service
The Unique Factor: Size; Separate Personal
from Professional Use; Speed Of Response
Ideal Use: Building A Community Around your
Product or Service
Tip Of The Day: When Sharing Blog Post,
Include An Image Of the Post On The Blog
Events/ Interaction/
Expertise Product Services Leads/Traffic Exposure
Activities Engagement
Vegan Mainstream: Webinar Wednesday Series

7. Twitter
Microblogging Service: 140 Text Characters
The Unique Factor: Conversations & Events
Type Of Biz Ideal: Services;
Organizations;Authors; Trainers/Coaches;
Tip Of The Day: Schedule At Least 8 to 10 Post
Per Day (Diversity Is The Key)
Events/ Interaction/
Expertise Product Services Leads/Traffic Exposure
Activities Engagement
Vegan Mainstream: Webinar Wednesday Series

8. Linkedin
Business-oriented social networking site
The Unique Factor: Groups & Lead Generation
Ideal Use: Introductions; Professional Forums;
Collaborations; Recognition
Tip Of The Day: Become An Active Member -
Groups Participation & Answering Questions
Events/ Interaction/
Expertise Product Services Leads/Traffic Exposure
Activities Engagement
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9. Google +
Social Networking emphasis on organizing
friendship information
The Unique Factor: HangOuts
Ideal Use: Accessibility;
Collaborations; Training/ Demos
Tip Of The Day: Post At Least One “Circle”
Specific Content Per Week
Events/ Interaction/
Expertise Product Services Leads/Traffic Exposure
Activities Engagement
Vegan Mainstream: Webinar Wednesday Series

10. Youtube +
A video-sharing website
The Unique Factor: Viral Content Nature
Ideal Use: Explaining Difficult Concepts;
Comedy; Interviews; Training/ Demos
Tip Of The Day: Create An FAQ Video Series
Of What You Do and What You Offer
Events/ Interaction/
Expertise Product Services Leads/Traffic Exposure
Activities Engagement
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11. Scribd
Document-sharing website
The Unique Factor: Formatted Content
Distribution; Easily Sharing Large Files
Ideal Use: Ebooks; Online Magazines; Free Book
Chapters; Training Materials
Tip Of The Day: Upload PDFs To Scribd Files -
For Sharing On Social Networks
Events/ Interaction/
Expertise Product Services Leads/Traffic Exposure
Activities Engagement
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12. Pinterest
Virtual Pinboard
The Unique Factor: Organized Photo Sharing;
Ecommerce Integration; Hyperlinks Embeded
Ideal Use: Recipes; Event Photos; Product Sales;
Inventory Related Offers; This Just In
Tip Of The Day: Create Boards For Personal
and Professional Topics (Diversity)
Events/ Interaction/
Expertise Product Services Leads/Traffic Exposure
Activities Engagement
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13. Blogging
Frequent, chronological publication
The Unique Factor: You Can Own It!; It Can
Link To Your Website;
Ideal Use: Education & Perspective
Tip Of The Day: Create A Editorial Calendar To
Organize Content Topics & Frequency
Events/ Interaction/
Expertise Product Services Leads/Traffic Exposure
Activities Engagement
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14. Instagram
Photo-sharing App
The Unique Factor: Spontaneous & Random
Ideal Use: Roadtrips; Travel; At Events; Photos Of
You With Clients or Colleagues
Tip Of The Day: Don’t Forget To Use Hashtags
So People Can Easily Find Your Photos
Events/ Interaction/
Expertise Product Services Leads/Traffic Exposure
Activities Engagement
Vegan Mainstream: Webinar Wednesday Series

15. Social Media
Roundup:
Which Tool To Use?
Presenter:
Stephanie
Redcross
http://www.facebook.com/StephanieCanHelp