With all the buzz about Social Media, Email Marketing has been overlooked by many entrepreneurs, coaches, non-profits, chefs and business owners. This webinar will help you understand why Email marketing should not only be apart of your marketing mix, but might be one of your best tool to generate revenue and sales. To seize this opportunity you will need to start building a list now.

1. !
Building an Email List to Keep
Customers Coming Back
Presenter:
Stephanie Redcross
Live Session !
Date: Jul 23, 2014 !
Time: 11am PT/ 2pm ET

2. Advantages Of Email
1. Ownership Of Database: More Control Over Type,
Frequency of communication
2. Direct access Whenever: Last Minute Emails,
Limited Time Specials, No Filters, Algorithm or Few
External Obstacles
3. Proven & Trackable Conversations: Soft Leads From
Social Media; Metrics Of Engagement Vs ROI
4. Personalize: List Development; Sent Message
Based On Similarity Between Groups
Building an Email List to Keep Customers Coming Back | Webinar Wednesday
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3. What The Stats Tell Us
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People who buy products marketed through email spend
138% more than people that do not receive email offers!
!
44% of email recipients made at least one purchase last
year based on a promotional email!
!
Consumers who receive email marketing spend 83%
more when shopping.
Building an Email List to Keep Customers Coming Back | Webinar Wednesday
(Source: iContact)

4. Email Marketing Providers
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Building an Email List to Keep Customers Coming Back | Webinar Wednesday

5. Monitor Click Through Rates
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5,000 Names 21,000 Likes 24,000 Followers
150 Clicks 80 Clicks 40 Clicks
Recommendation: Test Your Click Through & Conversations
Building an Email List to Keep Customers Coming Back | Webinar Wednesday

6. Do’s and Don’ts
❖ Never Buy A List: There’s no value to having people on your list that
aren’t interested in your product or service. So, build it organically!
❖ Stop Sending Newsletters From Gmail or Outlook: Not only do you run
the risk of violating anti-spam laws, you loose the ability to track results. !
❖ Don't Import All Contact From Your Address Book: You want people
that don’t just know you but want are interested in the product or
services.!
❖ Make It Easy To Unsubscribe: Every time you email you list, you will
have people unsubscribe. It’s just a fact of “email life” so get use to it. It’s
better to let them go, them have people frustrated with your brand or
business because you keep emailing them.
Building an Email List to Keep Customers Coming Back | Webinar Wednesday
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7. Add It Everywhere!
❖ Home Page Header: Include an email sign up request on your home page above the fold.
This will encourage people to join your list as their first action on your website.!
❖ Landing Page: A page dedicated to getting people to join your list. This should include an
offer and change at least once a quarter. !
❖ LightBox Email Popup: This should be a graphically image with include some type of
benefit for joining your list. The most comment option is an ebook download. !
❖ Sidebar: This is most common used for blog because it keep the option visible to all visitors
and keep the sign up box above the fold in most cases. !
❖ End Of A Blog Post: After someone reads your blog encourage them to join your list so they
never miss a blog post, but get more exposure to your helpful advice. !
❖ About Us Page: As you tell your story encourage reader to join your mailing list for more
insider information.!
❖ Website Footer: Since this resides on every page of your website, it’s create a central location
that can be accessed for your entire website.
Building an Email List to Keep Customers Coming Back | Webinar Wednesday
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8. You Need A Landing Page
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!
Focused Offer:
Limited
Distractions;
Opportunity
To Explain
Benefits;
Building an Email List to Keep Customers Coming Back | Webinar Wednesday

9. LightBox Email Sign Up Box
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!
Very Effective:
However,
most annoyed
most visitors
Building an Email List to Keep Customers Coming Back | Webinar Wednesday

10. Acquisition Strategies
1. Social Media: Instant Access To Content Via Email
Sign Up.
2. Events & On-Site: Sign Up Sheets (electronic
version); Text To Subscribe; Instant Discounts
3. Request More Information: Landing Page For Each
Service
4. 5-Day Challenge: Provide a short series of advice
or information to help potential customers
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Diversify Offer (Monthly/ Quarterly)
Building an Email List to Keep Customers Coming Back | Webinar Wednesday

11. Interactive Emails
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Every Email Should Ask Readers To Take An Action
Building an Email List to Keep Customers Coming Back | Webinar Wednesday

12. Interactive Emails
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Create A Sense of Urgency
Building an Email List to Keep Customers Coming Back | Webinar Wednesday

13. Interactive Emails
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Link Email To Social Media Post
Building an Email List to Keep Customers Coming Back | Webinar Wednesday
It doesn’t have to
be sales related,
ask a question in
your email then
ask readers to
respond on
Facebook or
Twitter.

14. Presenter:
Stephanie
Redcross
So, What’s Next?
Sign Up For Our Next Webinar
August 13 - 2pm ET/ 11am PT
During the webinar we will discuss: !
•Leveraging Groups To Reach A Larger Audience!
•Using Email To Generate Online Conversation!
•Hosting Online Events!
•Creating Must Share Content
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