Having Analytical skills is the most critical for every digital marketer, here listed down some of the important channels/tools to see the data and optimize your digital marketing initiatives.
9. LIST DOWN THE PERFORMANCE OF EACH AND EVERY POST
DEFINE YOUR OWN BRAND BENCHMARKS BASED ON PERFORMANCE LIKE
POOR, AVG, GOOD AND BEST
REDUCE POSTING THE CONTENT WHERE YOU ARE NOR MEETING YOUR
OBJECTIVE I.E POOR AND AVG
Once You Define Your Goals & Posted Something in Your
social channels
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10. Report #2: Acquisition > Social > Network Referrals
Report #1: Acquisition > Social > Conversions
How do You Know what is giving good ROI for You?
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11. First Source is your FB Page insights
What Demographic your content is reaching vs who is engaging with your content
12. Facebook Analytics is a complete analytics solution for your iOS and Android
mobile apps, mobile and desktop websites, and your Bots for Messenger
A truly omni-channel solution with faster insights, Facebook Analytics can
help you understand your complete customer journey across all of your
channels. It supports page analytics and website analysis using fb pixel
code with appropriate events.
Facebook Analytics:
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14. FOR MOST US WHO ARE IN SEO,
SEM OR CONTENT WRITING
JOBS, OUR WORK STARTS WITH
KEYWORD PLANNER
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15. WE USE THE KEYWORD PLANNER TO FIND KEYWORDS, COMPETITION,
SEARCH VOLUMES, ADGROUP IDEAS, AVG CPC, ETC, ETC…
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16. BUT KEYWORD PLANNER DOESN’T JUST HAVE THIS, IT
HAS LOT OF OTHER DATA FOR ALL OF USE AND BETTER
PLAN AND EXECUTE OUR MARKETING ACTIVITIES.
SOME OF THE EXAMPLES ARE..
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21. GET CONTENT IDEAS EASILY
• WEBMASTER TOOLS IS THE PRIMARY SOURCE
• SITE SEARCH ANALYSIS GA
• KEYWORD ANALYSIS FROM GA
• INFORMATIONAL SEARCHES FROM KW
PLANNER
• SEARCH TERM REPORTS FROM ADWORDS
• RAISING TERMS FROM GOOGLE TRENDS
LETS CALL IT “KEYWORDS IN DEMAND”
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27. Check your Your Top Conversion Paths
In todays advertising world, people use multiple paths before
completing any transaction it is very critical to what are those touch
points before he/share makes the purchase
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