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Feyl-yer
the mother of all success
I'm a ruthless
mercenary, master
of all things wrong,
who plots evil plans
            http://twitter.com/vd
I'm a ruthless
mercenary, master
of all things wrong,
who plots evil plans
Vitor Domingos
vd@prt.sc
http://vitordomingos.com

- was senior technology consultant at
communication agency
- was thenextweb.com PT editor
- videocaster & blogger

- ex Amazon (cloud computing) consultant
- ex failed entrepreneur
- ex ITIJ / MJ
- ex CGD
- ex forumB2B
- ex Maxitel
- ex Jazztel
True
Story
DAFUQ
handivi
sharing experiences
mobile market
> mobile phone; first mass media and personal
channel, always on, always accessible, available
when content creation first impulse

> millions devices worldwide, 30% use UMTS, 34%
use MMS, 75% of subscribers have less than 35
years old

> access democratization; data plans (mobile
internet) 3G acess, netbooks

> 240 millions users of mobile social networks in
2009 of 600 million mobile subscribers
actual problems
> social networks are not fully integrated with mobile
phones (seamless user experience)

> operator walled gardens

> social network walled gardens

> people want cheap ways to communicate, not only
locally, but globally

> they want to share in real time, as it happens

> they want to be always up to date
eureka


         ooops
          momment
handivi
> it's a mobile social network + website

> with focus on usability, integration and ubiquity

> for digital natives

> sharing experiences (msg, photo, video)

> always up to date with friends

> SMS -> MMS -> handivi

> seamless integration with mobile phones
so far
> application; iphone, j2me, android (soon)

> no uploads! just upload right away to the “cloud”

> site: http://handivi.com & mobile compatible website

> social integration: twitter, facebook & flickr

> social features: vanity urls, send by email, sms
updates, address book integration, direct phone calls

> data secure: backup address book, photos and
messages always online
near future
> white labeling mobile social network

> grass root application on android for perfect
integration

> engage consumers into direct calls or mobile
services

> presence & auto photo geo-tagging

> mobile shop

> ad platform (for advertisers)
True social portability
One app to rule them
           all
                      handivi
  http://handivi.com
               sharing experiences
Failure: 263,000,000
             About                 results


Success: 466,000,000
               About                 results




Fail: 327,000,000
    About              results


Win: 990,000,000
     About               results
The fail circle(circus):
Risk -> Mistakes ->
Problems -> Failure ->
Problems -> Mistakes ->
OMFG
OMFG!!!
The fail path:
Risk -> Mistakes ->
Problems -> Failure =
Experience -> Learning ->
Things Happen -> Success
It’s all about
learning
ine
vita
ble
Reasons:
Lack of preparation;
Consumers didn’t get it;
Overoptimism;
Internal fights;
Money
Products
VC/BA/SA
the three F’s
Killer Team
Failure
   in
Portugal
CIVILMA
Civil Management
CIVILMA
Kill paper
Ease civil project management and daily plan
Facilitate communication between professionals
Be an industry data standard

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Catolica EBP - Talk

  • 1.
  • 3. I'm a ruthless mercenary, master of all things wrong, who plots evil plans http://twitter.com/vd
  • 4. I'm a ruthless mercenary, master of all things wrong, who plots evil plans
  • 5.
  • 6. Vitor Domingos vd@prt.sc http://vitordomingos.com - was senior technology consultant at communication agency - was thenextweb.com PT editor - videocaster & blogger - ex Amazon (cloud computing) consultant - ex failed entrepreneur - ex ITIJ / MJ - ex CGD - ex forumB2B - ex Maxitel - ex Jazztel
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. DAFUQ
  • 16.
  • 18.
  • 19. mobile market > mobile phone; first mass media and personal channel, always on, always accessible, available when content creation first impulse > millions devices worldwide, 30% use UMTS, 34% use MMS, 75% of subscribers have less than 35 years old > access democratization; data plans (mobile internet) 3G acess, netbooks > 240 millions users of mobile social networks in 2009 of 600 million mobile subscribers
  • 20. actual problems > social networks are not fully integrated with mobile phones (seamless user experience) > operator walled gardens > social network walled gardens > people want cheap ways to communicate, not only locally, but globally > they want to share in real time, as it happens > they want to be always up to date
  • 21. eureka ooops momment
  • 22.
  • 23.
  • 24. handivi > it's a mobile social network + website > with focus on usability, integration and ubiquity > for digital natives > sharing experiences (msg, photo, video) > always up to date with friends > SMS -> MMS -> handivi > seamless integration with mobile phones
  • 25. so far > application; iphone, j2me, android (soon) > no uploads! just upload right away to the “cloud” > site: http://handivi.com & mobile compatible website > social integration: twitter, facebook & flickr > social features: vanity urls, send by email, sms updates, address book integration, direct phone calls > data secure: backup address book, photos and messages always online
  • 26. near future > white labeling mobile social network > grass root application on android for perfect integration > engage consumers into direct calls or mobile services > presence & auto photo geo-tagging > mobile shop > ad platform (for advertisers)
  • 27. True social portability One app to rule them all handivi http://handivi.com sharing experiences
  • 28.
  • 29.
  • 30. Failure: 263,000,000 About results Success: 466,000,000 About results Fail: 327,000,000 About results Win: 990,000,000 About results
  • 31. The fail circle(circus): Risk -> Mistakes -> Problems -> Failure -> Problems -> Mistakes -> OMFG
  • 33. The fail path: Risk -> Mistakes -> Problems -> Failure = Experience -> Learning -> Things Happen -> Success
  • 34.
  • 35.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44. Reasons: Lack of preparation; Consumers didn’t get it; Overoptimism; Internal fights; Money
  • 45.
  • 46.
  • 48.
  • 49.
  • 50.
  • 53.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61. Failure in Portugal
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 73. CIVILMA Kill paper Ease civil project management and daily plan Facilitate communication between professionals Be an industry data standard