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Social Networking for Business: How Is It Different?

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Leader Networks
Leader Networks

The difference between B2B and B2C online community are examined in this presentation by Vanessa DiMauro. Most models in the media are focused on B2C communities but there are different goals, returns and objectives in B2B communities. Best practices are discussed on B2B community.

BusinessTechnologie
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The difference between B2B and B2C community Vanessa DiMauro CEO Leader Networks www.leadernetworks.com v
Agenda ,[object Object],[object Object],[object Object]
Three general community models B2B B2C Hybrid Select, narrow target audience Acceptance criteria Protected dialog Managed topical agenda Sponsor supported and sometimes member fees Open call, all interested Member directed Public forum Big bang Ad generated support Tiered membership Consensus/Trend driven Public forum w/ private area Thought leadership (responsive) Hybrid Revenues
B2C and B2B community overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience differences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Design differences ,[object Object],[object Object],[object Object],[object Object],[object Object]
Information/ content differences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Differences in interactions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2B Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2B = Business Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2B community business model in action Member has an idea Member seeks advice Member evaluates options Member expands network Member aligns with brand Goes to discussions Uses answers features Requests a review, participates in buying experience, purchases additional services Showcases thought leadership in profile, subscription renewal create value get benefit
Organizational Integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Critical success factors ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Sum Of The Parts ,[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Networking for Business: How Is It Different?

  • 1. The difference between B2B and B2C community Vanessa DiMauro CEO Leader Networks www.leadernetworks.com v
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  • 3. Three general community models B2B B2C Hybrid Select, narrow target audience Acceptance criteria Protected dialog Managed topical agenda Sponsor supported and sometimes member fees Open call, all interested Member directed Public forum Big bang Ad generated support Tiered membership Consensus/Trend driven Public forum w/ private area Thought leadership (responsive) Hybrid Revenues
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  • 12. B2B community business model in action Member has an idea Member seeks advice Member evaluates options Member expands network Member aligns with brand Goes to discussions Uses answers features Requests a review, participates in buying experience, purchases additional services Showcases thought leadership in profile, subscription renewal create value get benefit
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