SlideShare ist ein Scribd-Unternehmen logo

Online Community Strategy Roadmap (Updated 2015)

•Als PPT, PDF herunterladen•
•
Leader Networks
Leader Networks

This slide outlines the major milestones and risks for building a branded online community.

BusinessTechnologie
1 von 1
® Planning Phase - Strategic • Business plan • Audience research & profiling • Benchmarking • Identify value drivers Planning Risks • Incorrect ROI assumptions • Target audience needs & business goals misaligned • Competitive overlap • Brand confusion Launch Phase - Operational • Design platform features & functionality • Develop onboarding and retention plans • Content co-planning • Developing scalable best practices Operational Risks • Technology delivery failure • Poor audience outreach response • Content planning delays • Insufficient user engagement resources Growth Phase • Develop multi-tack member journeys • Extend operational alignment to community outcomes • Refine governance and metrics Ongoing Risks • Inadequate customer support • Audience fragmentation • Weak community leadership • Missing performance metrics Milestones Risks Online Community Strategy Milestones & Risks

Empfohlen

What Is Important About Cop Concept And Framework
What Is Important About Cop Concept And FrameworkWhat Is Important About Cop Concept And Framework
What Is Important About Cop Concept And FrameworkKnowledge Communities
 
Building Community with PR
Building Community with PRBuilding Community with PR
Building Community with PRMike Lewis
 
Professor Hendrik Speck - Social and Virtual. - An Analysis Framework for Lar...
Professor Hendrik Speck - Social and Virtual. - An Analysis Framework for Lar...Professor Hendrik Speck - Social and Virtual. - An Analysis Framework for Lar...
Professor Hendrik Speck - Social and Virtual. - An Analysis Framework for Lar...Hendrik Speck
 
Theory & Strategy for Community Building
Theory & Strategy for Community BuildingTheory & Strategy for Community Building
Theory & Strategy for Community Buildingdeb schultz
 
The Essentials of Community Building by Mack Fogelson
The Essentials of Community Building by Mack FogelsonThe Essentials of Community Building by Mack Fogelson
The Essentials of Community Building by Mack FogelsonMackenzie Fogelson
 
Developing & sustaining communities of practice
Developing & sustaining communities of practiceDeveloping & sustaining communities of practice
Developing & sustaining communities of practice2016
 
A Roadmap to Building Online Community
A Roadmap to Building Online CommunityA Roadmap to Building Online Community
A Roadmap to Building Online CommunityLeader Networks
 
P&g global tribing
P&g global tribingP&g global tribing
P&g global tribinglucymark
 

Empfohlen

What Is Important About Cop Concept And Framework
What Is Important About Cop Concept And FrameworkWhat Is Important About Cop Concept And Framework
What Is Important About Cop Concept And FrameworkKnowledge Communities
 
Building Community with PR
Building Community with PRBuilding Community with PR
Building Community with PRMike Lewis
 
Professor Hendrik Speck - Social and Virtual. - An Analysis Framework for Lar...
Professor Hendrik Speck - Social and Virtual. - An Analysis Framework for Lar...Professor Hendrik Speck - Social and Virtual. - An Analysis Framework for Lar...
Professor Hendrik Speck - Social and Virtual. - An Analysis Framework for Lar...Hendrik Speck
 
Theory & Strategy for Community Building
Theory & Strategy for Community BuildingTheory & Strategy for Community Building
Theory & Strategy for Community Buildingdeb schultz
 
The Essentials of Community Building by Mack Fogelson
The Essentials of Community Building by Mack FogelsonThe Essentials of Community Building by Mack Fogelson
The Essentials of Community Building by Mack FogelsonMackenzie Fogelson
 
Developing & sustaining communities of practice
Developing & sustaining communities of practiceDeveloping & sustaining communities of practice
Developing & sustaining communities of practice2016
 
A Roadmap to Building Online Community
A Roadmap to Building Online CommunityA Roadmap to Building Online Community
A Roadmap to Building Online CommunityLeader Networks
 
P&g global tribing
P&g global tribingP&g global tribing
P&g global tribinglucymark
 
Social Media In Higher Education
Social Media In Higher EducationSocial Media In Higher Education
Social Media In Higher EducationLeader Networks
 
Keys to Community Readiness and Growth Report
Keys to Community Readiness and Growth ReportKeys to Community Readiness and Growth Report
Keys to Community Readiness and Growth ReportLeader Networks
 
Building World-Class Online Communities 2014 Liferay Conference
Building World-Class Online Communities 2014 Liferay ConferenceBuilding World-Class Online Communities 2014 Liferay Conference
Building World-Class Online Communities 2014 Liferay ConferenceLeader Networks
 
Why Community is at the CENTER of the Customer Journey
Why Community is at the CENTER of the Customer JourneyWhy Community is at the CENTER of the Customer Journey
Why Community is at the CENTER of the Customer JourneyLeader Networks
 
Building Professional Peer Communities
Building Professional Peer CommunitiesBuilding Professional Peer Communities
Building Professional Peer CommunitiesLeader Networks
 
Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...
Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...
Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...Leader Networks
 
Socially Driven Collaboration Research Study 2014
Socially Driven Collaboration Research Study 2014 Socially Driven Collaboration Research Study 2014
Socially Driven Collaboration Research Study 2014 Leader Networks
 
The New Symbiosis Of Professional Networks Research Study
The New Symbiosis Of Professional Networks Research StudyThe New Symbiosis Of Professional Networks Research Study
The New Symbiosis Of Professional Networks Research StudyLeader Networks
 
The Social Mind Research Study
The Social Mind Research StudyThe Social Mind Research Study
The Social Mind Research StudyLeader Networks
 
The Socially Enabled Enterprise
The Socially Enabled Enterprise The Socially Enabled Enterprise
The Socially Enabled Enterprise Leader Networks
 
Social Business Centers Of Excellence: Foundations
Social Business Centers Of Excellence: FoundationsSocial Business Centers Of Excellence: Foundations
Social Business Centers Of Excellence: FoundationsLeader Networks
 
Social Business Planning for Enterprise
Social Business Planning for EnterpriseSocial Business Planning for Enterprise
Social Business Planning for EnterpriseLeader Networks
 
5 Secrets To Success With IT / Marketing Collaboration
5 Secrets To Success With IT / Marketing Collaboration5 Secrets To Success With IT / Marketing Collaboration
5 Secrets To Success With IT / Marketing CollaborationLeader Networks
 
The Socially Enabled Enterprise Research Findings Brief
The Socially Enabled Enterprise Research Findings BriefThe Socially Enabled Enterprise Research Findings Brief
The Socially Enabled Enterprise Research Findings BriefLeader Networks
 
How to Excite Your Executives About Online Community!
How to Excite Your Executives About Online Community!How to Excite Your Executives About Online Community!
How to Excite Your Executives About Online Community!Leader Networks
 
Introduction to Leader Networks
Introduction to Leader Networks Introduction to Leader Networks
Introduction to Leader Networks Leader Networks
 
The 2013 Social Business Benchmark Preliminary Findings
The 2013 Social Business Benchmark Preliminary FindingsThe 2013 Social Business Benchmark Preliminary Findings
The 2013 Social Business Benchmark Preliminary FindingsLeader Networks
 
A Practical Guide To Using Social Media For Lawyers
A Practical Guide To Using Social Media For LawyersA Practical Guide To Using Social Media For Lawyers
A Practical Guide To Using Social Media For LawyersLeader Networks
 
In Social We Trust
In Social We TrustIn Social We Trust
In Social We TrustLeader Networks
 
The Social Mind Research Study Highlights
The Social Mind Research Study HighlightsThe Social Mind Research Study Highlights
The Social Mind Research Study HighlightsLeader Networks
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 

Weitere ähnliche Inhalte

Mehr von Leader Networks

Social Media In Higher Education
Social Media In Higher EducationSocial Media In Higher Education
Social Media In Higher EducationLeader Networks
 
Keys to Community Readiness and Growth Report
Keys to Community Readiness and Growth ReportKeys to Community Readiness and Growth Report
Keys to Community Readiness and Growth ReportLeader Networks
 
Building World-Class Online Communities 2014 Liferay Conference
Building World-Class Online Communities 2014 Liferay ConferenceBuilding World-Class Online Communities 2014 Liferay Conference
Building World-Class Online Communities 2014 Liferay ConferenceLeader Networks
 
Why Community is at the CENTER of the Customer Journey
Why Community is at the CENTER of the Customer JourneyWhy Community is at the CENTER of the Customer Journey
Why Community is at the CENTER of the Customer JourneyLeader Networks
 
Building Professional Peer Communities
Building Professional Peer CommunitiesBuilding Professional Peer Communities
Building Professional Peer CommunitiesLeader Networks
 
Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...
Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...
Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...Leader Networks
 
Socially Driven Collaboration Research Study 2014
Socially Driven Collaboration Research Study 2014 Socially Driven Collaboration Research Study 2014
Socially Driven Collaboration Research Study 2014 Leader Networks
 
The New Symbiosis Of Professional Networks Research Study
The New Symbiosis Of Professional Networks Research StudyThe New Symbiosis Of Professional Networks Research Study
The New Symbiosis Of Professional Networks Research StudyLeader Networks
 
The Social Mind Research Study
The Social Mind Research StudyThe Social Mind Research Study
The Social Mind Research StudyLeader Networks
 
The Socially Enabled Enterprise
The Socially Enabled Enterprise The Socially Enabled Enterprise
The Socially Enabled Enterprise Leader Networks
 
Social Business Centers Of Excellence: Foundations
Social Business Centers Of Excellence: FoundationsSocial Business Centers Of Excellence: Foundations
Social Business Centers Of Excellence: FoundationsLeader Networks
 
Social Business Planning for Enterprise
Social Business Planning for EnterpriseSocial Business Planning for Enterprise
Social Business Planning for EnterpriseLeader Networks
 
5 Secrets To Success With IT / Marketing Collaboration
5 Secrets To Success With IT / Marketing Collaboration5 Secrets To Success With IT / Marketing Collaboration
5 Secrets To Success With IT / Marketing CollaborationLeader Networks
 
The Socially Enabled Enterprise Research Findings Brief
The Socially Enabled Enterprise Research Findings BriefThe Socially Enabled Enterprise Research Findings Brief
The Socially Enabled Enterprise Research Findings BriefLeader Networks
 
How to Excite Your Executives About Online Community!
How to Excite Your Executives About Online Community!How to Excite Your Executives About Online Community!
How to Excite Your Executives About Online Community!Leader Networks
 
Introduction to Leader Networks
Introduction to Leader Networks Introduction to Leader Networks
Introduction to Leader Networks Leader Networks
 
The 2013 Social Business Benchmark Preliminary Findings
The 2013 Social Business Benchmark Preliminary FindingsThe 2013 Social Business Benchmark Preliminary Findings
The 2013 Social Business Benchmark Preliminary FindingsLeader Networks
 
A Practical Guide To Using Social Media For Lawyers
A Practical Guide To Using Social Media For LawyersA Practical Guide To Using Social Media For Lawyers
A Practical Guide To Using Social Media For LawyersLeader Networks
 
The Social Mind Research Study Highlights
The Social Mind Research Study HighlightsThe Social Mind Research Study Highlights
The Social Mind Research Study HighlightsLeader Networks
 

Mehr von Leader Networks (20)

Social Media In Higher Education
Social Media In Higher EducationSocial Media In Higher Education
Social Media In Higher Education
 
Keys to Community Readiness and Growth Report
Keys to Community Readiness and Growth ReportKeys to Community Readiness and Growth Report
Keys to Community Readiness and Growth Report
 
Building World-Class Online Communities 2014 Liferay Conference
Building World-Class Online Communities 2014 Liferay ConferenceBuilding World-Class Online Communities 2014 Liferay Conference
Building World-Class Online Communities 2014 Liferay Conference
 
Why Community is at the CENTER of the Customer Journey
Why Community is at the CENTER of the Customer JourneyWhy Community is at the CENTER of the Customer Journey
Why Community is at the CENTER of the Customer Journey
 
Building Professional Peer Communities
Building Professional Peer CommunitiesBuilding Professional Peer Communities
Building Professional Peer Communities
 
Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...
Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...
Get A Little Closer: How Organizations Can Use Communities to Improve Relatio...
 
Socially Driven Collaboration Research Study 2014
Socially Driven Collaboration Research Study 2014 Socially Driven Collaboration Research Study 2014
Socially Driven Collaboration Research Study 2014
 
The New Symbiosis Of Professional Networks Research Study
The New Symbiosis Of Professional Networks Research StudyThe New Symbiosis Of Professional Networks Research Study
The New Symbiosis Of Professional Networks Research Study
 
The Social Mind Research Study
The Social Mind Research StudyThe Social Mind Research Study
The Social Mind Research Study
 
The Socially Enabled Enterprise
The Socially Enabled Enterprise The Socially Enabled Enterprise
The Socially Enabled Enterprise
 
Social Business Centers Of Excellence: Foundations
Social Business Centers Of Excellence: FoundationsSocial Business Centers Of Excellence: Foundations
Social Business Centers Of Excellence: Foundations
 
Social Business Planning for Enterprise
Social Business Planning for EnterpriseSocial Business Planning for Enterprise
Social Business Planning for Enterprise
 
5 Secrets To Success With IT / Marketing Collaboration
5 Secrets To Success With IT / Marketing Collaboration5 Secrets To Success With IT / Marketing Collaboration
5 Secrets To Success With IT / Marketing Collaboration
 
The Socially Enabled Enterprise Research Findings Brief
The Socially Enabled Enterprise Research Findings BriefThe Socially Enabled Enterprise Research Findings Brief
The Socially Enabled Enterprise Research Findings Brief
 
How to Excite Your Executives About Online Community!
How to Excite Your Executives About Online Community!How to Excite Your Executives About Online Community!
How to Excite Your Executives About Online Community!
 
Introduction to Leader Networks
Introduction to Leader Networks Introduction to Leader Networks
Introduction to Leader Networks
 
The 2013 Social Business Benchmark Preliminary Findings
The 2013 Social Business Benchmark Preliminary FindingsThe 2013 Social Business Benchmark Preliminary Findings
The 2013 Social Business Benchmark Preliminary Findings
 
A Practical Guide To Using Social Media For Lawyers
A Practical Guide To Using Social Media For LawyersA Practical Guide To Using Social Media For Lawyers
A Practical Guide To Using Social Media For Lawyers
 
In Social We Trust
In Social We TrustIn Social We Trust
In Social We Trust
 
The Social Mind Research Study Highlights
The Social Mind Research Study HighlightsThe Social Mind Research Study Highlights
The Social Mind Research Study Highlights
 

Kürzlich hochgeladen

Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxDEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxRodelinaLaud
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxtrishalcan8
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 

Kürzlich hochgeladen (20)

Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxDEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docx
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 

Online Community Strategy Roadmap (Updated 2015)

  • 1. ® Planning Phase - Strategic • Business plan • Audience research & profiling • Benchmarking • Identify value drivers Planning Risks • Incorrect ROI assumptions • Target audience needs & business goals misaligned • Competitive overlap • Brand confusion Launch Phase - Operational • Design platform features & functionality • Develop onboarding and retention plans • Content co-planning • Developing scalable best practices Operational Risks • Technology delivery failure • Poor audience outreach response • Content planning delays • Insufficient user engagement resources Growth Phase • Develop multi-tack member journeys • Extend operational alignment to community outcomes • Refine governance and metrics Ongoing Risks • Inadequate customer support • Audience fragmentation • Weak community leadership • Missing performance metrics Milestones Risks Online Community Strategy Milestones & Risks