The tablet computer market—traditionally supporting niche line of business workflows—has undergone a renaissance following the introduction of the iPad in 2010. Enterprises are exhibiting strong interest in these devices—and renewed interest in legacy solutions—to support a variety of applications and workflows. However, significant uncertainty surrounding how these tablets are integrated and supported by enterprises remains.

1. Mobile & Wireless Practice
David Krebs – Practice Director
WEBCAST
Tablets in the Enterprise
MAY 2011 Identifying and supporting new mobile workflows
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

2. Recording Available
A full audio recording is available for download at:
http://www.vdcresearch.com/market_research/mobile_wireless/freeresearch.aspx
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

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© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

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© 2011 VDC Research Webcast
Mobile & Wireless
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© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

6. Today’s Speaker
David Krebs
Practice Director
David has more than ten years experience covering the markets for enterprise and
government mobility solutions, wireless data communication technologies and automatic
data-capture research and consulting. David focuses on identifying the key drivers and
enablers in the adoption of mobile and wireless solutions among mobile workers in the
extended enterprise. David’s consulting and strategic advisory experience is far reaching
and includes technology and market opportunity assessments, technology penetration
and adoption enablers, partner profiling and development, new product development and
M&A due diligence support. David has extensive primary market research management
and execution experience to support market sizing and forecasting, total cost of
ownership (TCO), comparative product performance evaluation, competitive
benchmarking and end user requirements analysis. David is a graduate of Boston
University (BSBA).
For complimentary insights and marketing data:
http://blog.vdcresearch.com/mobile_and_wireless/
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

7. Today’s Agenda
Mobile Form Factor Trends
Tablet Growth Forecasts
Enterprise Tablet Adoption
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Mobile & Wireless
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8. Enterprise Adoption of Tablets Scaling
Customer facing applications driving adoption of new form factor
 Enterprise adoption is expected to be higher than originally anticipated.
o 1/3 of organizations in the US are currently supporting or plan to support tablets.
o Driving opportunities for application, virtualization, and device management software
vendors.
 A growing set of powerful third-party business applications and the ability to
create customized applications for business is creating new, powerful use cases.
 Enterprises are clearly mindful of – and averse to – supporting another node on
their networks and subsidizing / supporting an additional data plan.
o The coupling of smartphones and tablets – many of the recent OS upgrades include
wireless tethering – will increasingly become the norm.
 The tablet is not positioned – nor should it be confused – as a notebook/PC
replacement.
o Some PC cannibalization is expected to occur.
o Tablet market is expected to erode the notebook market
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

9. Global Mobile Device Unit Shipments by Form Factor
Rapid tablet growth projected through 2014
Global Mobile Device Shipments by Form Factor  59.8% CAGR for tablets by 2014. In this scenario
(Units) shipments would grow from 48.5 M in 2011 to almost
110 M by 2014.
800,000,000
o Even with the rapid adoption of tablets - overall
penetration is < 3% (in comparison to 60%+
700,000,000 penetration of notebooks in the US).
CAGR
Slate Tablets 59.8%
o Some near term softness due to supply chain
600,000,000 issues stemming from March 2011 Tsunami
in Japan.
-14.2%
500,000,000
Netbooks o The tablet is not positioned – nor should it be
confused – as a notebook / PC replacement.
Smartphones 29.9%
400,000,000  Tablet’s impact on the netbook market is already
being felt:
o Netbook sales have dropped by 10-30% per
300,000,000
month since the introduction of the iPad in 2010.
o Tablet market is expected to erode the notebook
200,000,000 market by as much as 5% per year through 2014.
100,000,000
0
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

10. New Devices and New Business Uses
Shift in mobile form factors supporting enterprise mobility solutions
Leading Mobile Form Factors in Use / Under Evaluation
Standard 25%
Notebooks 16%
Smartphones 23%
25%
Handheld / 23%
PDAs 21%
Vehicle- 12%
Mounted 7%
Devices
Organizations
Slate Tablet 7%
15% increasingly evaluating
emerging form factors
Convertible to support their mobility
3%
Notebook 6% requirements
0% 5% 10% 15% 20% 25% 30%
Current Planned
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

11. Global Rugged Tablet Market: 2010-2014
Lift from iPad? Rugged Android?
Global Rugged Tablet Shipments
$300
$250
$200
USD Millions
$150
$100
$50
$0
2010 2011 2012 2013 2014
Fully Rugged Tablets Semi-Rugged Tablets
The rugged tablet market performed well in 2010 with sequential quarterly growth of 11-13% for revenues
and units. Strong outlook with mix of commercial and government opportunities.
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

12. Tablet Application Mapping
Focus on customer-facing applications
High
PIMS Email
Mobile POS
Dispatch Mgt
& Scheduling
Asset Mgt Patient
Care
Penetration
Insurance
Inspections
Field Sales
Merchandising
Situational
Awareness
Maintenance/
Repair BI/ CI
Surveillance/
Inspection
Low
Hospitality
Bubble size correlates solution
opportunity
Low ROI High
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com

13. Thank You for Attending This VDC Webcast
For more information please contact:
Gerrell Smith – Account Director
gsmith@vdcresearch.com | 508.653.9000 x113
David Krebs – Director
davidk@vdcresearch.com | 508.653.9000 x136
Eric Klein – Senior Analyst
eklein@vdcresearch.com | 508.653.9000 x141
Balca Korkut – Analyst
bkorkut@vdcresearch.com | 508.653.9000 x134
For complimentary insights and marketing data:
http://blog.vdcresearch.com/mobile_and_wireless/
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com