Find out in this slideshare, the major digital marketing trends that shape 2017

1. What digital
marketing
trends should
be part of your
2017 planning?

2. 1. Increased video production
The popularity of
video in social
media is increasing
significantly. By
2017 it’s predicted
that most of our
feeds will be video.
To help you meet
the demand, there
are more tools that
make producing
your own online
videos easier.

3. 1. Increased video production
There are also ready made videos such as videoblocks, video hive and
stockvideo that make producing professional quality videos on low budgets
possible. By 2019, global consumer internet video traffic will account for 80%
of all consumer internet traffic according to Cisco’s Visual Networking Index.

4. 2. More personalization in all touch points
Personalizing emails is nothing new, but in 2017 more tools for
personalizing other content, like video, are increasing. More videos will
have people’s names and targeted content.

5. 2. More personalization in all touch points
Marketers will also personalize the customer journey as more data is
deployed to track users across devices.

6. 3. Growth of video blogs
There are also more services to convert blog posts into short vlogs. These
tools offer great production quality at a low price. Klangoo’s CEO Eddy
Touma said this service will be available to publishers in the near future.

7. 4. Booming livestreaming market
As services like
Facebook, YouTube,
Periscope (owned by
twitter and Instagram
are competing for in the
live streaming market,
more startups will
emerge to allow
streaming on multiple
services simultaneously.

8. 4. Booming livestreaming market
Restream.io is already offering livestreaming across multiple services for
gaming broadcasting, and they have plans to offer the same model for
streaming to other companies.

9. 5. Email is even more automated
Email marketing is still
popular and has some
of the highest
conversion rates, and
with marketing
automation, those
conversion rates
increase even more. As
a result, more
companies will start
using marketing
automation or increase
their current use.

10. 5. Email is even more automated
Email automation,
or drip campaigns,
allow marketers to
contact individuals
based on particular
triggers at the right
time. Automation is
more personal and
can significantly
increase leads and
conversions.

11. 6. More reviews, more data
You may have seen push
notifications from
Google on your phone
asking you to review a
business you visited.
You agreed to share
your location with
Google and they are
trying to enhance their
local business services
with reviews on
Google+ and future
Adwords program.

12. 6. More reviews, more data
In 2017, you’ll see exponentially more feedback around businesses that
you visited or have visited in the past. This could also encourage
businesses to improve their services to avoid negative reviews.

13. 7. More AMP sites
AMP (accelerated mobile pages), by Google, has been live for over a year.
The purpose was to optimize page loads, and more companies are
adopting this for ecommerce, blogs and other sites. In 2017 you’ll see
more enhanced page loads for mobile, mainly due to this technology.

14. 8. Live chat and bots
People tend to dislike
calling companies when
they have questions.
They want to do things
at their own pace
behind a screen and
they detest waiting on
hold. This is why live
chat bots are becoming
increasingly more
popular.

15. 8. Live chat and bots
You’ll see more
automated personalized
messages pop-ups asking
if you need help. In
addition, bots are still
evolving (thank you
#slack!). They are in
almost every popular
messaging app and
growing. Soon people will
rely on bots to make
instant payments, pull up
a report on their
marketing campaigns, or
even get bank balances.

16. 9. Influencer marketing
Although it was a major trend in 2016, influencer marketing will grow
more in 2017. 92% of people trust recommendations from individuals
(even if they don’t know them) over brands. Try to work with several
“influencers” to strengthen your brand and reach.

17. 10. Increase in paid ads
With competition increasing across the board, organic visibility continues
to shrink, and it will be necessary for more companies to increase their
advertising spend to get noticed.

18. 10. Increase in paid ads
Display and search ad spend is growing at an estimated rate of 53% from
2014 – 2017. For 2016, paid search spend was $71.8 B, and total display
$77.2 B. For 2017 it’s expected to grow to $79.0 B paid search, and total
display $88.3 B.
$71.8 B
$77.2 B
$79.0 B
$88.3 B.
Paid
search
Total
display
2017
Paid
search
Total
display
2016

19. 11. Wearable devices
Mobile devices are still popular, but they may be outpaced by wearable
devices. It’s projected that 1 out of 4 US consumers will be using
wearable devices in 2017. Marketers should be prepared to deliver
content for that format. According to Statista, the wearable device market
value for 2017 will be $4.12 billon.

20. 12. Death of PokemonGo
This could be the least supported prediction for 2017, but like any trend,
things can die out quickly if they don’t come up with innovations, fast. To
stay relevant, Pokemon should enhance the platform and allow people to
create their own games or integrate with non-mobile gaming consoles.

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