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@vanesa_tejada
www.vanesatejada.com
Una experiencia de
transformación en
lastminute.com group
Vanesa Tejada
Program Manager
Productivity Lover
Visual Facilitator
2010
2011
2012
2013
2014
2015
2016
2017
2018
SEO team
Software Developer
2010
2011
2012
2013
2014
2015
2016
2017
2018
Welcome Agile Methodologies
Product Owner
& Scrum Master
2010
2011
2012
2013
2014
2015
2016
2017
2018
Living new experiences
2010
2011
2012
2013
2014
2015
2016
2017
2018
Do not do it alone - hire an expert
A Scrum Master is not a Technical Leader
A Product Owner is not a Project Manager
Communities work if people want to improve
Product is not only IT
Learnings
2010
2011
2012
2013
2014
2015
2016
2017
2018
Rumbo.es is acquired
by an Italian company called Bravofly then Bravofly Rumbo Group was born
2010
2011
2012
2013
2014
2015
2016
2017
2018
First organizational change
Duplicated products, teams and roles
2010
2011
2012
2013
2014
2015
2016
2017
2018
ONE IT Department
I lost my product and team and I became the IT Manager (ad interim)
2010
2011
2012
2013
2014
2015
2016
2017
2018
People suffer and need help
An acquisition brings new opportunities
If your role change, reinvent yourself!
Learnings
2010
2011
2012
2013
2014
2015
2016
2017
2018
lastminute.com is acquired
by Bravofly Rumbo Group then lastminute.com group was born
NEW role as Program Manager
Ensure alignment, visibility and highlight impediments
2010
2011
2012
2013
2014
2015
2016
2017
2018
How do I ensure alignment?!?!
Managers
Stakeholders
Development teams
Working together as a team
2010
2011
2012
2013
2014
2015
2016
2017
2018
2010
2011
2012
2013
2014
2015
2016
2017
2018
People interactions in person are expensive but effective
Communicate constantly
Create a common goal
Learnings
2010
2011
2012
2013
2014
2015
2016
2017
2018
2010
2011
2012
2013
2014
2015
2016
2017
2018
A NEW product
with the best of the ones we have acquired
Feature parity and management
“WT*”
Attack!
2010
2011
2012
2013
2014
2015
2016
2017
2018
ONE Product & multiple teams
Let’s define a flow to ensure alignment and visibility
2010
2011
2012
2013
2014
2015
2016
2017
2018
People, interactions and artifacts
Back to basics
2010
2011
2012
2013
2014
2015
2016
2017
2018
Sprint Panning - Daily Scrum - Sprint Review
Qn Product Review - Monthly Updates - Product Demo
Higher perspective
2010
2011
2012
2013
2014
2015
2016
2017
2018
2010
2011
2012
2013
2014
2015
2016
2017
2018
NEW Chief Product Officer
Why are we doing this?
Data Driven Decisions
Lean Startup
One product and multiple teams is complex
Feature planning is rigid
Work around data impact the decision making process
Learnings
2010
2011
2012
2013
2014
2015
2016
2017
2018
2010
2011
2012
2013
2014
2015
2016
2017
2018
Growth
Discover the right product to build
2010
2011
2012
2013
2014
2015
2016
2017
2018
2010
2011
2012
2013
2014
2015
2016
2017
2018
Q3 Q4Q2Q1
Goal
Goal
Initiative Initiative Initiative
Initiative Initiative
Initiative Initiative
Goal
Initiative
Initiative
Initiative
Initiative
Initiative
Initiative
Goal
Stream of work
Initiative
Initiative Initiative Initiative
Initiative
Initiative
Initiative
Initiative Initiative
Initiative
Initiative
Initiative
Initiative
2010
2011
2012
2013
2014
2015
2016
2017
2018
Initiative
We believe that … hypothesis
Objective
We’ll be right if Key Results MM MM MM
Success criteria/KPI ><= Key Result
Success criteria/KPI ><= Key Result
Success criteria/KPI ><= Key Result
2010
2011
2012
2013
2014
2015
2016
2017
2018
2010
2011
2012
2013
2014
2015
2016
2017
2018
2010
2011
2012
2013
2014
2015
2016
2017
2018
This is our plan today, let’s start and adjust as we learn
“Responding to change over following a plan”
Our Roadmap is dynamic
2010
2011
2012
2013
2014
2015
2016
2017
2018
Product Development Flow
Building products and habits
2010
2011
2012
2013
2014
2015
2016
2017
2018
2010
2011
2012
2013
2014
2015
2016
2017
2018
2010
2011
2012
2013
2014
2015
2016
2017
2018
2010
2011
2012
2013
2014
2015
2016
2017
2018
2010
2011
2012
2013
2014
2015
2016
2017
2018
Effective Product Management
ONE source of truth
Product folder
Roadmap
Calendar
Objectives create teams of missionaries
Objectives foster innovation and collaboration
Discover the right product to build
Measure to learn not just to have data
Learnings
2010
2011
2012
2013
2014
2015
2016
2017
2018
“WT*”
Attack!
2010
2011
2012
2013
2014
2015
2016
2017
2018
Let’s do it in ALL product lines
A common culture around Product Management & Development
2010
2011
2012
2013
2014
2015
2016
2017
2018
Challenges
Outcomes over outputs
2010
2011
2012
2013
2014
2015
2016
2017
2018
Focus on WHAT over when
Manage the flow instead of deadlines
2010 2011 2012 2013 2014 2015 2016 2017 2018
Software Developer
at Rumbo.es
Living new experiences
Visual Management
CoPs
Product Teams
NEW Product
Feature Management
Monthly Boards
NEW CPO & Lean Startup
Data Driven Decisions
Expand Product Dev. Flow
Work around Objectives is difficult
Focus on WHAT over when
Outcomes over outputs
Welcome Agile
Product Owner
Scrum Master
Rumbo.es acquisition
ONE IT Department
Support people
lastminute.com acq.
Program Manager
Task Management
Qn Task Boards
Company Alignment
Growth
Objectives & Hypotheses
Discover the right product
Qn Boards
Teams of Missionaries
Mature Product Dev. Flow
Our Journey
Continuous
improvement
is a marathon
@vanesa_tejada
www.vanesatejada.com
Thanks!
What are your questions?
Resources
Images from lastminute.com group and Unsplash Photos
Sketches by Vanesa Tejada

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9 years of an Agile Transformation