Knowledge of Digital Marketing is given in the PPT

1. ALLABOUT
DIGITAL
MARKETING
Learn More

2. • What is Digital Marketing?
• Types of Digital Marketing
OVERVIEW
• pron & Cons of Digital
Marketing

3. Digital Marketing is an act of marketing through
a digital medium via the internet.
Digital Marketing includes many marketing
strategies to reach and engage more customers.
DIGITAL
MARKETING

4. 5. Content Marketing
2. Social Media Marketing
6. Pay Per Click Marketing
TYPESOF
DIGITAL
MARKETING
1. Search Engine Optimization
3. Affiliate Marketing
4. Email Marketing
7. Search Engine Marketing

5. Pay Per Click is one way of digital marketing where the advertiser has to pay to the
publisher each time their ad gets clicked. This is also known as Cost Per Click. The
PPC is provided by Search Engines and Social Networks. Google ads, Facebook
ads and twitter ads are in use.
PAYPER CLICK
MARKETING
WHAT is PPC?

6. What is SEO?
SEO is a way of improving your website to increase
the visibility of products and services to increase the
sale of the Product and services.
SEO (SEARCH
ENGINE
OPTIMIZATION)
Search Engine sent buot to the different sites
which after collecting data from site to site put it into
the index. After analyzing the index according to serval
factors google ranks them on the search engine

7. What is SMM
Social Media Marketing is the way in which
people use the social platforms to build
share information and network . The
extraordinary power of social media in three
key marketing areas—connection,
interaction, and customer data—underpins
social media marketing (SMM).
SMM(SOCIAL
MEDIA
MARKETING )

8. What is affilation Marketing
AFFILATION
MARKETING
Affiliate marketing is a digital marketing in
which third-party publishers are
compensated for traffic and lead
generation of the product and services of
the company. It involve promoting for
small commission. In essence, affiliate
marketing is a pay-for-performance
marketing scheme where the selling
process is outsourced over a sizable
network.

9. CONTENT
MARKETING
What is Content Marketing
Content Marketing is the marketing
strategy of creating, developing, and
publishing content for the targeted
audience.You are helping your prospects
and customers solve their problems by
giving them content that is genuinely
relevant and valuable rather than
promoting your goods or services.

10. What is Email Marketing
EMAIL
MARKETING
Email marketing is digital marketing which make
use of email for promotion of product and services
of business. It helps to create awareness of the
latest items and offers to the relevant customer. It
has important role in lead generation, brand
awareness, building relationships or keeping
customers engaged between purchases. Email
Marketing is one of the oldest method of digital
marketing

11. ADVANTAGESOF
DIGITAL
MARKETING
• Less Costly
2. Wider Range
3. local Targeting
4. Performance Analysis
6. Quick Learning
5. Multi channels

12. DISADVANTAGE
OF DIGITAL
MARKETING
1. Privacy and Security concern
2. Consume Time
3. High use of Technology
4. Competition is high

13. New Brand
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