This describes the business plan for an application that simplifies travel and makes it social.

1. Triply – Trip Happily
ETHAN EDGERTON
VARUN MURTHY
NEIL SETHI
SAROSH SHAHBUDDIN
STEVEN SWIGART

2. Fundamental Problem (AKA Opportunity !)
 We are trying to address the lack of a social,
engaging and self-guided tourism application.
 There are some existing applications that allow a
person to look up destinations and download
information about a city or book hotels or flights.
 However, all these applications are informational
only and involve very little user engagement. i.e.
information flow is unidirectional and non-engaging.
 There is nothing in these applications that keeps
making users return to the app when they are not
travelling.

3. Product
 We are in the process of building an application that will
allow travelers to immerse themselves into the travelling
experience by creating an engaging and captivating app.
 The application will allow people to socially experience
travel while learning about and interacting with a city
and its locations during their adventures.
 We intend to gamify the experience of travelling to a new
city.
 The social aspect of travelling will allow you to follow
your friends along on their journey as well as allow them
to follow you.

4. Key Features
 Gamified aspect to tourism. Each location is a level
where tasks can be completed and badges and points
earned.
 Location Filters based on preferences. i.e. Art,
History, Adventure, Night life etc.
 Review based location selection. i.e. the most
popular and most engaging locations are floated to
the top of the location list.
 Intelligent Itinerary building with cost and time
suggestions.

5. Team
 Our team comprises a great mix of technical, artistic
and entrepreneurial individuals.
 We all love travelling and wanted an application that
addresses the issues that we faced while discovering
a new place.
 Some of us travel on work and some of us for leisure
but we always try to make the most of a trip and have
fun doing it.
 We want to Trip happily.

6. Business Model
 Advertisement based revenue. Since the application
is used by people who are visiting a location or
planning to visit a location, we will have a high
location based conversion rate.
 Funding from tourism sites that we drive traffic to.

7. Sales and Marketing Strategy
 Utilize the existing social platforms in order to
market the application. We can use videos on
youtube, posts and comments on facebook and
reddit etc.
 Create event based marketing . E.g. the Olympics in
London, the US Open in NY etc in order to make use
of the increased foot falls in a location at a given
time.

8. Risk
 There are existing tourism applications that have
already gained a significant user base.
 Gaining user traction in a relatively saturated social
networking market is difficult. However, we intend
to integrate with existing social networks and not
compete with them.
 Monetizing this effort will need a lot of on the
ground work talking to local stores and vendors
about advertising with us.
 User engagement is subject to luck and user
adoption rates.

9. Partners and Allies
 We will need to tie up with many of the existing
social networks in order to gain initial user traction
and generate content on the platform.
 Integration with Open source data from flickr and
wikitravel is necessary in order to have rich content
on the application from the get go.

10. Funding
 We will bootstrap this application as we intend to
garner a user base before trying to monetize the
applications.
 The initial costs will only be development and server
/ backend infrastructure costs.
 We will also consider charging a nominal fee in the
range of $1 - $3 for the application.